Ubuchwepheshe BokukhangisaUkukhangisa OkuqukethweI-imeyili Marketing & AutomationOzakwethuI-Social Media & Influencer Marketing

Izindlela Ezingu-15 Abadali Bokuqukethwe Abangenza Ngayo Imali Ngomsebenzi Wabo

Amabhrendi afaka okuqukethwe ukuze aqhubekisele phambili ukuqwashisa ngaphakathi kwemboni yawo, athole amakhasimende angaba khona acwaninga ku-inthanethi, futhi asebenzisa okuqukethwe ukushayela ukugcinwa ngokusiza amakhasimende ukuthi aphumelele ngemikhiqizo noma ngamasevisi awo. Inselele ngomkhiqizo osebenzisa okuqukethwe ukunqoba ukungabaza okuhlotshaniswa nethuba noma ikhasimende libona okuqukethwe ukuze nje liqhube imali engenayo (okuyikho).

Okuqukethwe kwakho okunegama kuzohlale kuchemile kumkhiqizo wakho, kunikeze ithuba esigcawini samasayithi ezinkampani zangaphandle angase alinganisele kakhulu kokuqukethwe akukhiqizayo. Martech Zone Yilokhu kanye - ngenkathi siphromotha ngokuqinisekile ezinye izinkundla, futhi sidalule ubudlelwano ukuze sikhuthaze abanye, silwela ukuba ngabadayisi abangabazi ngokuphelele. Angikaze ngikholwe ngempela a best isixazululo sanoma yiliphi ibhizinisi - amabhizinisi amaningi anezingqinamba zezinsiza kanye nezinqubo ezenziwe ngokwezifiso ezidinga ukuthi ahlaziye izinqubo zawo ukuze athole ebafanele kakhulu.

Indlela Abadali Bokuqukethwe Abawenza Ngayo Imali Ngomsebenzi Wabo

Umngani omuhle ungithintile kuleli sonto wathi unesihlobo esinesayithi ebelithwala kakhulu futhi bafuna ukubona ukuthi zikhona yini izindlela zokwenza imali kubabukeli. Impendulo emfushane inguyebo… kepha angikholwa ukuthi iningi labashicileli abancane liyalibona ithuba noma ukuthi bangayikhulisa kanjani inzuzo yendawo abanayo.

Ngifuna ukuqala ngamasenti… bese ngisebenzela emathubeni amakhulu. Khumbula ukuthi lokhu akukhona nje ukwenza imali ngebhulogi. Kungaba yinoma iyiphi impahla yedijithali - njengohlu olukhulu lwababhalisile be-imeyili, isizinda esikhulu kakhulu sababhalisile be-YouTube, i-podcast, noma ukushicilelwa kwedijithali. Iziteshi zomphakathi azinabo ubulungisa futhi zibonwa njengengxenyekazi kune-akhawunti eqoqe okulandelayo.

  1. Khokha Ngokuchofoza Ngokukhangisa - eminyakeni eminingi edlule, isethulo engasibuka emcimbini okuthiwa ukugijima izikhangiso zokushicilela kwaba inhlalakahle yomphathi wewebhusayithi. Yize kuyisistimu elula kakhulu ukuyisebenzisa - ukubeka nje imibhalo ethile ekhasini lakho, amasenti owenzayo ngokuchofoza ngakunye anesivuno esiphansi kakhulu. Amanye amasistimu, njengeplathifomu ye-Adsense yakwa-Google, ahlakaniphe ngokwanele ukuthola nokuthuthukisa isayithi lakho ngokubeka izikhangiso ngaphandle kwesidingo sezimeli kusayithi lakho. Kukhona ithuba lapha lokwenza imali kodwa ubhalansisa ucekela phansi ulwazi lwakho lomsebenzisi uma isayithi lakho cishe lingenakwenzeka ukuba libe khona ngaphandle kwezikhangiso yonke indawo.
  2. Amanethiwekhi wesikhangiso wangokwezifiso - amanethiwekhi wokukhangisa avame ukusithinta ngoba angathanda ukuba nesikhangiso esizotholwa yisiza lesi sayizi. Ukube bengiyindawo evamile yabathengi, bengingahle ngigxume kuleli thuba. Izikhangiso zigcwele ukuchofoza kanye nezikhangiso ezesabekayo (ngisanda kubona isikhangiso sezinzwani kwenye indawo). Ngilahla lawa manethiwekhi ngaso sonke isikhathi ngoba imvamisa abanabo abakhangisi abafanelekile abancoma okuqukethwe nezithameli zethu. Ngabe ngidela imali? Impela… kepha ngiyaqhubeka nokukhulisa izethameli ezingakholeki ezibandakanyekile futhi eziphendulayo ekukhangiseni kwethu.
  3. Izikhangiso ezihambisanayo - Amanye amabhizinisi asebenzisa iplathifomu yawo yokuxhumana noma ajoyine amapulatifomu aphakathi nendawo njenge Partnerstack. Ukukhangisa okuyinxusa ngokuvamile kuyisabelo semali engenayo ekhiqizwa isayithi lakho ngokudlulisela isivakashi ngesixhumanisi esingokwezifiso, esilandelekayo. Qiniseka ukuthi uhlala udalula ukuzisebenzisa kokuqukethwe kwakho - ukungadalulwa kungaphula imithetho yenhlangano e-United States nangale kwayo. Ngiyazithanda lezi zinhlelo ngoba ngivame ukubhala ngesihloko esithile - bese ngithola ukuthi anohlelo lokusebenzisana engingalufakela isicelo. Kungani ngingasebenzisi isixhumanisi esihlobene esikhundleni sesixhumanisi esiqondile?
  4. Izikhangiso eziqondile - ngokuphatha i-inventory yakho yokukhangisa nokwandisa izintengo zakho, ungasebenzisa inkundla yemakethe lapho ungaba nobudlelwano obuqondile nabakhangisi bakho futhi usebenze ukuze uqinisekise impumelelo yabo ngenkathi wandisa imali yakho engenayo. Ungakwazi ukusetha intengo yanyanga zonke ephansi, izindleko ngombono ngamunye, noma izindleko ngokuchofoza ngakunye kulezi zindawo. Lezi zinhlelo futhi zikuvumela ukuthi wenze isipele izikhangiso ezifana ne-Google Adsense uma kungekho mkhangisi oqondile otholakalayo. Baphinde bavumele indlu izikhangiso lapho ungasebenzisa khona izikhangiso ezihambisanayo njengesipele futhi.
  5. Isabelo Semali Engenayo - Nakuba amapulatifomu amaningi angenhla edinga ukuthi uwaphathe usuku nosuku, kunezinhlelo ezimangalisayo ezivele ezimakethe. Eyodwa ngu I-Ezoic, engisebenzisa kuyo manje Martech Zone. I-Ezoic inesixazululo esibanzi lapho isebenzela khona ukukhulisa ukwenza imali kwesayithi lakho ngezikhangiso, ikusiza ukuthi uhlaziye isayithi lakho ukuze uthuthukise ukusebenza kwayo futhi ikunikeze ithani lamathuluzi okwandisa isivuno sokukhangisa sesayithi lakho. Bengisebenzisa isistimu isikhathi esingangenyanga noma ngaphezulu kodwa sengiyabona imali yami engenayo ikhula ibe cishe izikhathi ezi-3x okwamanje ngamandla angaphezu kuka-10x.
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  1. Ukukhangisa Kwabantu Bomdabu - Lokhu kungenza nginciphe kancane. Ukukhokhelwa ukuze ushicilele yonke i-athikili, i-podcast, noma isethulo, ukuze kubonakale njengokunye okuqukethwe okukhiqizayo kubonakala kuwukungathembeki ngempela. Njengoba ukhulisa amandla akho, igunya, nokwethenjwa, ukhulisa inani lempahla yakho yedijithali. Uma ufihla leyo mpahla futhi ukhohlisa amabhizinisi noma abathengi ukuthi uthenge - ubeka yonke into oyisebenze kanzima ukuyidala engcupheni.
  2. Izixhumanisi ezikhokhelwayo - Njengoba okuqukethwe kwakho kuthola ukugqama kwenjini yokusesha, uzokhonjwa yizinkampani ze-SEO ezifisa ukuxhuma emuva kusayithi lakho. Bangase baphume ngaphandle bakubuze ukuthi ungabeka malini isixhumanisi. Noma bangakutshela ukuthi bafuna nje ukubhala i-athikili futhi bangabalandeli abakhulu besayithi lakho. Banamanga, futhi bakubeka engcupheni enkulu. Bakucela ukuthi wephule imigomo yesevisi ye-Injini Yokusesha futhi kungenzeka ukuthi bakucele nokuthi wephule imithethonqubo kahulumeni ngokungabudaluli ubudlelwano bemali. Ngenye indlela, ungenza imali ngezixhumanisi zakho ngokusebenzisa injini yokwenza imali njengesixhumanisi VigLink. Banikeza ithuba lokudalula ngokuphelele ubudlelwane.
  3. ithonya - Uma ungumuntu owaziwayo embonini yakho, ungase ufunwe izinkundla ezinethonya nezinkampani ezithintana nomphakathi ukuze uzisize zikhiphe imikhiqizo yazo nezinsizakalo ngezindatshana, izibuyekezo zenkundla yezokuxhumana, ama-webinars, izinkulumo zomphakathi, ama-podcasts, nokuningi. . Ukumaketha kwe-Influencer kungaba nenzuzo enkulu kodwa khumbula ukuthi kuhlala kuphela inqobo nje uma ungathonya ukuthengisa - hhayi nje ukufinyelela. Futhi futhi, qiniseka ukudalula lobo budlelwano. Ngeshwa, lena enye imboni egcwele izindaba zokwethembana njengoba abagqugquzeli abaningi bengabudaluli ubudlelwano babo bezezimali.
  4. Ukubambisana - Ukuthuthukisa izinhlelo ezinabakhangisi ngokuqondile kungangenisa imali eningi kakhulu kunala mathuba angenhla. Sivame ukusebenzisana nezinkampani ukuthuthukisa imikhankaso eqhubekayo engase ihlanganise ama-webinars, ama-podcasts, i-infographics, namaphepha amhlophe ngaphezu kwama-CTA esiwashicilela ngezikhala zesikhangiso sasendlini. Inzuzo lapha ukuthi singakhulisa umthelela kumkhangisi futhi sisebenzise wonke amathuluzi esinawo ukuze sishayele inani lezindleko zoxhaso.
  5. Okudlulisiwe - Zonke izindlela kuze kube manje zingalungiswa noma amanani aphansi. Cabanga ukuthumela isivakashi kusayithi, futhi sithenge into engu-$50,000, futhi wenze u-$100 ngokubonisa ukubizelwa esenzweni noma u-$5 (noma u-$0.05) wokuchofoza. Uma esikhundleni salokho, uxoxisane ngekhomishini engu-15% yokuthenga, ubungase wenze u-$7,500 ngalokho kuthenga okukodwa. Ama-referral anobuqili ngoba udinga ukulandelela okuholela ekuguquleni - ngokuvamile okudinga ikhasi lokubikezela elinereferensi yomthombo eliphusha irekhodi ku-CRM ekuguquleni. Uma kuwukuthembisana okukhulu, kungase futhi kuthathe izinyanga ukuvala… kodwa kusabalulekile.
  6. Ubulungu - Ukuba namazinga obulungu kunezithelo kakhulu kubadali bokuqukethwe abaningi. Kunokuqukethwe okusesidlangalaleni okwabelwa bonke abantu, kodwa iklayenti elibaluleke kakhulu litholakala ngemva kobulungu obukhokhelwayo. Uma amakhasimende ebona ukubaluleka kokuqukethwe akuthola mahhala, ukubenza babhalisele okuqukethwe okubaluleke kakhulu kuyinto engenzeka. Ngibahlonipha kakhulu abadali bokuqukethwe abakwazi ukulinganisa ukunikeza a
  7. Thengisa Imikhiqizo - Nakuba ukukhangisa kungakhiqiza imali ethile futhi ukubonisana kungaveza imali enkulu, kokubili kukhona kuphela inqobo nje uma iklayenti lisekhona. Lokhu kungaba ukwehla nokwenyuka njengoba abakhangisi, abaxhasi, namakhasimende befika bedlula. Yingakho abashicileli abaningi bephendukela ekuthengiseni imikhiqizo yabo. Njengomdali wokuqukethwe, ungase ufune ukuthuthukisa isifundo noma ukushicilelwa okujulile okuthengwa izivakashi zakho.
  8. Imikhiqizo Emhlophe - Ungamangala ngenani lezinkundla zesofthiwe, izifundo, imikhiqizo, kanye nezinsizakalo ongazifaka uphawu njengezakho futhi uzidayisele ngqo amakhasimende. I-Whitelabeling imboni ekhulayo futhi ingaba nenzuzo enkulu uma usunabalaleli abanentshisekelo emikhiqizweni nasezinkonzweni ezinikezwayo. Martech Zone Ungene kulokhu, kodwa ukuba ngumthengisi ongakholelwa ku-agnostic bese uthengisa isixazululo kungaba ukungqubuzana izethameli zami ezingakujabuleli.
  9. Izenzakalo - Wakhe izethameli ezibandakanyekile ezikwamukelayo okunikezwayo… ngakho kungani ungathuthukisi imicimbi esezingeni lomhlaba eyenza izethameli zakho ezishisekayo zibe umphakathi odlangile. Imicimbi inikeza amathuba amakhulu kakhulu okwenza imali izethameli zakho futhi iqhubekisele phambili amathuba okuxhasa abalulekile. Eqinisweni, ngikholwa ukuthi leli yithuba elihle kakhulu lemali engenayo naphezu kokutshalwa kwezimali okudingekayo. Mina ngokwami ​​ngiziqhubele imicimbi embalwa futhi akuyona into engikhethekile ngakho ngeke uyibone Martech Zone inkomfa noma nini maduze. Ngiyazi ukuthi ngidela imali ethile ngokwenza lokhu, kodwa angikujabuleli ukucindezelwa kokuqhuba imicimbi.
  10. Consulting - Njengomdali wokuqukethwe, uzakhele ubuchwepheshe obujulile endaweni ogxile kuyo. Abantu sebevele bafuna okuqukethwe kwakho… ngakho kuhlale kunethuba lokushayela imali engenayo ngokusebenzisana namabhizinisi nabantu ngabanye. Martech Zone kube yisisekelo kimi izinhlangano eminyakeni edlule, ukushayela izigidi zamaRandi emalini yokubonisana njengoba izinkampani zibheke ukuguqula amabhizinisi abo ngedijithali. Ngisize nokutholwa kocwaningo, ngasiza izinkundla ukuthuthukisa ukunikezwa kwazo, futhi ngize ngabambisene ekwakheni izixazululo.

Thengisa Konke!

Izakhiwo zedijithali ezengeziwe ezisebenzayo zithengwa abashicileli bedijithali. Ukuthenga indawo yakho kuvumela abathengi ukuthi bakhulise ukufinyelela kwabo futhi bathole ukwabelana okwengeziwe kwenethiwekhi kubakhangisi babo. Ukuze wenze lokhu, udinga ukukhulisa ukufunda kwakho, ukugcinwa kwakho, uhlu lwakho lokubhaliselwe kwe-imeyili, kanye nethrafikhi yakho yosesho lwendalo. Ukuthenga ithrafikhi kungase kube inketho kuwe ngosesho noma emphakathini - inqobo nje uma ugcina ingxenye enhle yaleyo thrafikhi.

Ngibe nezinkampani ezimbalwa eziza kimi zizokhuluma nami mayelana nokuthenga Martech Zone futhi ngihlabeke umxhwele ngezipesheli, kodwa azizange zibonakale ziwusizo ngenani lomsebenzi engiwenzile lapha. Mhlawumbe lokho kuzoshintsha njengoba sengizothatha umhlalaphansi… okwamanje, awusamile kimi, nokho!

Ukudalula: Martech Zone usebenzisa izixhumanisi eziphethwe kulesi sihloko.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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