Umbiko we-SoDA ka-2013: I-Digital Marketing Outlook

umbiko wesoda 2013

The I-Global Society for Digital Marketing Innovators bakhiphe umbiko wabo wezi-2013 ekuqaleni konyaka. Kunokutholakele okubalulekile ngaphakathi kombiko kuzindlela zombili zokukhangisa zedijithali kanye nezinguquko endleleni izinkampani ezisebenzisa ngayo ama-ejensi wokumaketha edijithali.

Ukutholwa Okusemqoka

  • Ngaphezu kwengxenye yabo bonke abaphendulile bathe bangabo ukwandisa izabelomali zabo zokumaketha ezidijithali, ngokushintsha okuningi kusuka ekushintsheni kwesabelomali esivele sikhona kuya kwidijithali. Bangu-16% kuphela abandisa imali abayichithile yokukhangisa.
  • Ama-ejensi enkonzo ephelele bayazuza njengoba izinkampani bezinqikaza ukwandisa ukubalwa kwekhanda, ikakhulukazi njengoba ama-ejensi eba yinkimbinkimbi ngokwazi kwabo ukuhlaziya idatha nokusekela abaphezulu, abathengisi abanobuhlakani enhlanganweni.
  • Ukukhangisa kwe-Agile iguquka ngokushesha njengohlaka olusha lwabakhangisi ukuze bazijwayeze ukukhulisa ukuphendula ekushintsheni kwezidingo zemakethe. Qiniseka ukuthi ufunda iklayenti lethu nomngane wami omuhle, Uchungechunge lukaJascha Kaykas-Wolff ku-Agile Marketing.
  • Ukumaketha okuqhutshwa yidatha, amasu wokuqukethwe nokuhlanganiswa kuzoqhubeka nokwenza ngcono imiphumela yezokumaketha futhi kuhambise imali eningi ezinhlanganweni njengoba nakho kokukhangisa kunjalo iqondaniswe neziteshi zonke futhi enziwe waba ngowomuntu ngamunye noma ikhasimende.

Funda okugcwele I-2013 Digital Marketing Outlook

Kuqhutshwa ngu Econsultancy, Ama-SoDA's Ucwaningo lwe-2013 Digital Outlook Marketing lube nabaphenduli abangu-814, okuthe xaxa ngama-25% ocwaningweni lukaSoDA luka-2012. Abamakethi bamele cishe ingxenye eyodwa kwezintathu yabo bonke abaphenduli ngokuhlukana okulinganayo phakathi kwezinkampani ezidayisa kakhulu imikhiqizo (33%), izinsizakalo (31%) kanye nokuhlanganiswa kwemikhiqizo nezinsizakalo (36%). Ngaphezu kwabangama-84% abaphendulile babengabenzi bezinqumo ezibalulekile nabathonya (ama-CMO, abaphathi abaphezulu, ama-VP nabaqondisi) ngezabelomali zaminyaka yonke zokumaketha ezisukela ku-US $ 5M kuye ngaphezulu kwe-US $ 100M futhi izimakethe zazo eziyinhloko iNyakatho Melika (50%), iYurophu (22 %) kanye ne-APAC (12%). Kulo nyaka kube nokwanda kwenqwaba yabantu abaphendulile, ngo-12% okukhombisa ukuthi alikho izwekazi elilodwa elibhekele iningi lemali engenayo yebhizinisi labo.

UCABANGANI?

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