Ukukhangisa OkuqukethweI-imeyili Marketing & AutomationI-Marketing InfographicsUkumakethwa Kwamaselula NethebulethiI-Social Media & Influencer Marketing

Izindlela Eziyisi-4 Zokuthatha Ukuya Kwamasu Wokumaketha Weselula Ohlakaniphile

Iselula, iselula, iselula… ngabe ukhathele yiyo okwamanje? Ngicabanga ukuthi sisebenza ngamasu eselula nengxenye yamakhasimende ethu njengamanje - kusuka ekusebenziseni izifanekiso ze-imeyili zeselula, ukuhlanganisa izingqikithi eziphendulayo, ukwakha izinhlelo zokusebenza zeselula. Eqinisweni, ngikholelwa ukuthi amabhizinisi abheka ngobuqotho ubukhona bawo bewebhu emuva ngoba ukuxhumana okuningi nemikhiqizo manje sekuqala ngeselula - kungaba nge-imeyili, kwezenhlalo, noma ngewebhusayithi yabo. Abathengisi be-Savvy basebenzisa ngokunenzuzo ukuhlinzeka ngezicelo zeselula.

Ukumaketha kwamaselula kuyinsimu entsha yamabhizinisi amaningi. Amabili-kwamathathu amabhizinisi asebenzisa uhlobo oluthile lokumaketha okungomahamba nendlwana, futhi iningi lawo belikwenza ngaphansi konyaka. Ngaphandle kokusha kwayo, cishe isigamu samabhizinisi sithi bahlela ukukhulisa isabelomali sabo sokumaketha ngomakhalekhukhwini ngo-2014, kanti u-48% uhlela ukuhlala unjalo. Futhi kubonakala sengathi iningi ligxumela ekumakethweni kwamaselula ngokukholwa okuncane - izingxenye ezimbili kwezintathu zithi kungenzeka ukuthi azikwazi ukukala i-ROI kwezentengiso zeselula noma abazi kanjani. Uma uzibuza ukuthi amabhizinisi alindeleni ekumaketheni kweselula ngo-2014, AWeber

ihlanganyele nayo Umaka wesibili wama-60 ukuhlola amabhizinisi ayi-161 ngemizamo yawo yokumaketha ngomakhalekhukhwini nasezinhlelweni zawo zango-2014.

Impendulo yami kuphela ngale infographic ukuthi babuza umbuzo indawo yeselula noma uhlelo lokusebenza lweselula. Angikholwa ukuthi lowo ngumbuzo ovumelekile. Kufanele ube nesayithi leselula. Ukuba nohlelo lokusebenza lweselula kungashayela ukuzibandakanya okujulile noma kunikeze ithuluzi elibalulekile emphakathini wakho. Njengesibonelo, sineklayenti elithengisa izinto zokugcoba esasungula uhlelo lokubala lweselula ukusiza amakhasimende abo. Uhlelo lokusebenza lweselula akuyona incwajana, luyithuluzi.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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