Izibalo nokuhlolaI-Social Media & Influencer Marketing

Imininingwane emi-5 Yemithombo Yezokuxhumana Ingavezwa Ibhizinisi Lakho

Njengoba izingosi zokuxhumana nabantu ezifana ne-Twitter ne-Facebook zikhuphuka kakhulu, izinkampani seziqala ukufaka idatha eqoqwe kulezi zingosi zokuxhumana nabasebenzisi bazo ezicini eziningi zebhizinisi labo, kusukela ekukhangiseni kuya ezindabeni zangaphakathi ze-Human Resources - futhi ngesizathu esihle.

The ivolumu enkulu yedatha yezokuxhumana yenza kube nzima kakhulu ukuyihlaziya. Nokho, amasevisi edatha ahlukahlukene ayavela ukuze aphendule inselele yokwenza umqondo walo lonke lolu lwazi olungaba nenzuzo lomthengi. Nansi imininingwane emihlanu idatha yomphakathi engayinikeza amabhizinisi.

  1. Isimo Semakethe Yesikhathi Sangempela - Ingxoxo yenkundla yezokuxhumana iyenzeka ngokushesha, ayimi, futhi itholakala yonke indawo. Ngakho-ke, ingasebenza njengepayipi eliqondile lombono womphakathi. Lolu lwazi oluveziwe lunikeza izinkampani iwindi lesikhathi sangempela ezingqondweni zesisekelo sazo sabathengi futhi livumela imizwa eyakhayo noma engemihle ukuthi ihlolwe ngezinga elibanzi nanoma yisiphi isihloko, inkampani, noma umkhiqizo.
  2. Izinkinga Ezihlobene Nokuqukethwe - Njengoba nje ama-tweets ahlukahlukene, okuthunyelwe odongeni, kanye nezimo ze-Facebook zibonisa umoya wesimo samanje emakethe, lezi zitolo zezokuxhumana zingaphinda ziveze izitayela ezindabeni ezifanele kakhulu kanye nokuqukethwe okukhiqizwa inkampani. Ukusebenzisa izinsiza zedatha ukulandelela izimpendulo zemikhankaso yokumaketha kusiza inkampani ukuthi inciphise lokho okuphumelelayo nokuthi yini okudingeka ilungiswe.
  3. Izithakazelo zabasebenzisi -Retweets, amasheya kanye ne-Facebook Like inkinobho bonisa izintshisekelo zabasebenzisi kanye nezimo zengqondo ezihlokweni eziningi. Ukuhlaziya le datha kunganikeza izinkomba zokuthi iziphi izici zenkinga, inkampani, isevisi, noma umkhiqizo ovumayo noma ongathandeki futhi wazise izinqumo ngamasu ebhizinisi nokumaketha noma ukuthuthukiswa komkhiqizo.
  4. Amamethrikhi Okusebenza Angaphakathi - Idatha yezenhlalo ingasuswa ekusebenzisaneni ngale kwezinkundla ezinkulu zemidiya ezifana ne-Twitter ne-Facebook. Umsebenzi waku-inthanethi nokubandakanyeka komphakathi ngokumelene nomxholo wendawo nakho kungase kwengezwe ekuxubeni ukuze kuvezwe imininingwane ethile mayelana nokusebenza kwangaphakathi kwabasebenzi benkampani. Ukulandelela lolu hlobo lwedatha yomphakathi namaphethini okuziphatha kanye namamethrikhi afana nenzuzo yabasebenzi kungasiza ukwazisa izindlela zokuthuthukisa ukusebenza kwezisebenzi kanye nenzuzo.
  5. Ucwaningo Lokuncintisana - Izinkampani ezisebenzayo Idatha enkulu Ukuhlaziya okuvela ezinkundleni zokuxhumana akudingeki njalo kugxile engxoxweni ezungeze inkampani yabo. Ukubheka izimbangi kanye nalokho amakhasimende abo akushoyo kungakhanyisela ngokulinganayo ekuphathweni komkhiqizo kanye nokuma emakethe.

Ukuhlaziya idatha evela ezinkundleni zokuxhumana kuwubuqili njengoba idatha embiwayo ingezona izinombolo nezibalo ezilula. Lapha, izinsizakalo zedatha kufanele zenze umqondo wokuvezwa kwekhwalithi kwemibono nomsebenzi, odinga izinqubo ezintsha zokuhlaziya. Nakuba lokhu kungase kube umsebenzi onzima, idatha yomphakathi inganikeza imininingwane futhi yazise izinqumo ezinikeza izinkampani umkhawulo emakethe.

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