5 Izinto Ezihlanganiswayo Zokuklanywa Kwe-imeyili Ezandisa Amanani Okuchofoza Ngokusebenzisa

izakhi ze-imeyili ezisebenzisanayo

Angiqiniseki ukuthi kukhona okunye okukhungathekisayo kunokuhlela i-imeyili nokuqinisekisa ukuthi iyasebenza noma konke okuhlukile kuphathwa kuwo wonke amaklayenti e-imeyili. Imboni idinga ngempela ukuba nezinga lokusebenza kwe-imeyili njengoba nje ikwenzile ngeziphequluli. Uma uvula noma iyiphi i-imeyili edizayinwe kahle, ephendulayo ebukeka kahle kuzo zonke iziphequluli uzothola ukulandelana kwama-hacks we-hodgepodge ukuze kusebenze futhi kubukeke kahle ngangokunokwenzeka. Futhi lapho-ke uzoba nalowo obhalisile usebenzisa iklayenti elidala elinganikeli ukusekelwa. Ukufaka amakhodi nge-imeyili kuyiphupho elibi.

Kepha i-imeyili injalo ithuluzi elisebenzayo lokumaketha. Iqiniso lokuthi amathemba noma amakhasimende abhalisile, akumema ukuthi ubathumele imilayezo - ohlelweni lwakho - kunamandla amakhulu. I-imeyili iyaqhubeka nokubeka phezulu ohlwini lweziteshi zokumaketha ezisebenza kakhulu njengoba inesikhathi esingaphezu kweminyaka eyishumi. Ngokombiko ovela kuMailchimp:

  • Ama-73% wabakhangisi bayavuma ukuthi ukumaketha nge-imeyili kungumongo webhizinisi labo.
  • Ama-60% wabakhangisi bathi i-imeyili iyisisetshenziswa esibucayi semikhiqizo nezinsizakalo, kuqhathaniswa nabathengisi abangama-42% ngo-2014.
  • Ama-20% wabakhangisi bathi umthombo wemali oyinhloko webhizinisi labo uxhumene ngqo nokusebenza kwe-imeyili.
  • Ama-74% wabakhangisi bakholelwa ukuthi i-imeyili ikhiqiza noma izokhiqiza i-ROI ngokuzayo.

I-ROI engcono? Kungenzeka kanjani lokho? Yebo, ngaphandle kokwenza ubuwena nokuzenzakalela, kunethuba lokukhulisa ukuzibandakanya ngezinto ezisebenzisanayo ezishayela amazinga wokuchofoza okukhulu nokuqonda kuma-imeyili akho akhona. Izindela ze-imeyili zithanda ukucabanga nge-imeyili njenge-microsite exhumanayo, etholakala entendeni yesandla sakho ngedivayisi yakho yeselula. Banikeze izinto ezi-5 ezisebenzisanayo, ezisekelwayo ku-infographic yabo yakamuva Ukuzalwa kabusha kwe-imeyili: I-Microsite etholakalayo yigama elisha.

  1. Amamenyu - Ubuwazi ukuthi ungafihla futhi ubonise amamenyu usebenzisa i-CSS ku-imeyili? Chofoza lapha amasampula.
  2. Ama-Accordian - Usebenzisa i-CSS efanayo yokufihla nokukhombisa amamenyu, ungaphinda ufihle futhi ubonise okuqukethwe, ubeke izihloko zezindaba zakho ngaphezulu kuselula. Chofoza lapha amasampula.
  3. Scratch neFlip - I-Apple Mail neThunderbird zisekela ukusebenzisana ekuzulazuleni, okunikeza ithuba lokubonisa ngokuqhubekayo okuqukethwe ku-imeyili yakho. Chofoza lapha amasampula.
  4. I-GIF ephathekayo - Ngokwe-Email Institute, ama-Animated #GIF #emails akhuphula izinga lokuchofoza aze afike ku-26% futhi angakhuphula amazinga okuguqulwa ngo-103%! Chofoza lapha amasampula.
  5. #Amavidiyo manje asesekelwa ngaphezulu kwama-50% wamakhasimende we-imeyili futhi angakhuphula i-ROI aze afike ku-280% kunama-imeyili wendabuko. Chofoza lapha amasampula.

Chofoza ku-infographic ukuthola inguqulo exhumanayo!

Izinto ezisebenzayo ze-imeyili

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.