Ukumakethwa Kwamaselula Nethebulethi

Izeluleko ezi-5 Zokukhulisa Ibhizinisi Lakho ngeselula

mobile-money.jpgUmbonoLab yethule amathiphu amahlanu azosiza izinkampani zithuthukise ulwazi lweselula futhi zihehe amakhasimende amasha:

  1. Qala ngolwazi lomsebenzisi: Ulwazi oluhle lomsebenzisi luwukucatshangelwa okuphezulu kwempumelelo yeselula. Ezikhathini eziningi, izinkampani zizama ukulingisa ukusebenza kwewebhusayithi evamile ezindaweni zazo zamaselula. Ukuqinisekisa ukusebenziseka kweselula okuphelele, gxila kukho kokubili izidingo zekhasimende nezebhizinisi, ezingahluka kakhulu kulezo zewebhu evamile. Izinto ezilula njengosayizi bezinkinobho (ingabe zinkulu ngokwanele?) kanye nokuqinisekisa ukuthi akukho ukuskrola ohlangothini kuya kolunye kuvame ukunganakwa emizamweni yokuqala futhi kungasibekela ngisho nokusebenza okukhulu kakhulu. Qala ngokulalela amakhasimende akho: thola ukuthi afuna ukusebenzelana kanjani nenkampani yakho usebenzisa iselula nokuthi asebenzisa kanjani isiteshi seselula ukufeza izinhloso zawo. Qiniseka ukuthi uthuthukisa izinkundla zeselula ezifanele izidingo zekhasimende, futhi uqiniseke ukuthi isethi yakho yesici icabangela izinselele eziyingqayizivele zolwazi lweselula.
  2. Ungacabangi ukuthi udinga uhlelo lokusebenza: Kwamanye amabhizinisi, uyakwenza ngokuphelele; kwabanye, akufanelekile ukutshalwa kwezimali, futhi uzokwenza kangcono ukutshala ebukhoneni bakho bewebhu yeselula. Kala okuhle nobubi: Amawebhusayithi eselula anemakethe ekhangayo futhi angafinyelelwa yizo zonke izinhlobo zamadivayisi eselula. Kodwa ngenkathi izinhlelo zokusebenza zeselula zifinyelela abantu abambalwa kunamawebhusayithi eselula, amabhizinisi amaningi e-niche akhetha lesi siteshi sokumaketha, njengoba sinikeza abathengi ulwazi oluyingqayizivele, olugxilile olukhethekile kuma-smartphone.
  3. Ungacabangi ukuthi iselula ihlale isho iselula: Qiniseka ukuthi unikeza isixhumanisi esivelele kuwebhusayithi yakho ephelele kunoma ubani ofuna ukufinyelela kuyo. Isivuno samanje sama-smartphones singangena kalula kumawebhusayithi amaningi agcwele, futhi iqiniso elilula ukuthi amasayithi amaningi eselula awanikezi ukufinyelela ezicini ezifanayo ezitholakala kuwebhusayithi egcwele—izici ezifunwa izivakashi eziningi noma okudingeka zizisebenzise ngenkathi usohambeni. . Nakuba kufaneleka ukuhlola ibhalansi ye-akhawunti yakho yasebhange usebenzisa isayithi yeselula, kungase kubaluleke kakhulu ukukhokha isikweletu usebenzisa isigaba sokukhokha ibhili lesayithi eligcwele elingakaze lihanjiswe kumakhalekhukhwini.
  4. Sebenzisa ubuchwepheshe beselula obuvele bukhona, bamahhala ukuze uxhumane nezithameli zamaselula
    : Kungakhathaliseki ukuthi izinsiza zenkampani yakho zitshalwe kangcono kuhlelo lokusebenza lweselula, ubuningi bobuchwepheshe obuvele bukhona bungakusiza ukuthi uxhumane nezithameli zamaselula ngaphandle kokutshalwa kwezimali okukhulu ekuthuthukisweni kobuchwepheshe. Ukuduma kwezinsizakalo ezisekelwe endaweni njenge-Foursquare kanye ne-Facebook Places kushintshe indlela amabhrendi angamaketha ngayo kumakhasimende eselula ngokuvumela amabhizinisi enza izitini nodaka ukuthi akhombe kalula futhi aklomelise abaxhasi abathembekile ngezipesheli ezihlukahlukene nezaphulelo. I-DialogCentral ingesinye isibonelo sobuchwepheshe beselula bamahhala obukhuthaza ukusebenzelana: besebenzisa leli thuluzi, abathengi bangathumela impendulo eqondile emabhizinisini ngenkathi usohambeni, futhi amabhizinisi angathola ukuphawula kwamakhasimende ngesikhathi sangempela ngaphandle kwenkokhiso.
  5. Yamukela uhlaka lokulinganisa lweselula olusebenzayo: Amabhizinisi amaningi namuhla awahlonyiselwe ukukala ngempumelelo imizamo yawo yeselula. Okokuqala, thatha isinyathelo emuva futhi ucabange ngokucophelela ukuthi yini engalinganiswa futhi okufanele ilinganiswe. Ezindaweni zamaselula, amamethrikhi ajwayelekile awasasebenzi, ngakho-ke bheka izinyathelo ezizobhekana nazo zonke iziteshi zomkhiqizo wakho wesimanje, njengokuzibandakanya kwamakhasimende. Bese, chaza imingcele edingekayo ukuze usebenzise izinyathelo ezinjalo ezicini ezihlukile zebhizinisi lakho. Cabangela ukukhetha ukungena, isistimu yempendulo yombhalo ovulekile njengengxenye yohlelo lwakho lokulinganisa ukuze uqinisekise ukuthi usekela izinqumo ezidingweni zekhasimende kunokuqagela kwenkampani.

Njengoba abathengi abaningi bethembele kumadivayisi abo eselula nezinhlelo zokusebenza zeselula kuyo yonke into kusukela ekuthengeni ku-inthanethi kuya ekubhukheni amaholide, ukubhanga, nokukhokha izikweletu, amabhizinisi adinga ukudala umuzwa weselula ongenazihibe futhi alalele ukuthi amakhasimende awo athini ngawo. URand Nickerson, oyi-CEO ye-OpinionLab

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.