Izindlela ezi-5 Zekhalenda Lomcimbi Wakho Zingathuthukisa i-SEO

umcimbi seo

Ukusebenza kwe-search engine (SEO) kuyimpi engapheli. Ngakolunye uhlangothi, unabathengisi abafuna ukwandisa amakhasi abo wewebhu ukwenza ngcono ukubekwa ezingeni lezinjini zokusesha. Ngakolunye uhlangothi, unezinjini ezinkulu zokusesha (njengeGoogle) eziguqula njalo ama-algorithms azo ukwamukela amamethrikhi amasha, angaziwa futhi enzele iwebhu engcono, ehamba kalula futhi eyenziwe ngezifiso.

Ezinye zezindlela ezinhle kakhulu zokwandisa izinga lakho lokusesha zifaka phakathi ukwandisa inani lamakhasi ngamanye nama-backlinks, ukukhuthaza ukwabelana komphakathi nokuqinisekisa ukuthi isayithi lakho lihlala linokuqukethwe okusha. Intambo ejwayelekile? Konke lokhu kungafinyelelwa ngokwethulwa kwekhalenda lomcimbi.

Kunezindlela ezisebenza kahle ikhalenda lakho lomcimbi eliku-inthanethi elingathonya i-SEO - nansi indlela:

Khulisa inani lamakhasi angawodwana

Ukusebenza ekumaketheni, uyazi umzamo oqala ukwethula amakhasi amasha okufika. Kukhona ikhophi ongayibhala, ubuciko bokwakha, nokuphromotha okufanele ukwenze. Ikhalenda lomcimbi lithatha le nqubo futhi linciphisa isikhathi sakho sokutshala imali ngenkathi liphindaphindeka inani lamakhasi omphumela atholakala kusayithi lakho. Umcimbi ngamunye uthola ikhasi lawo, kukhulisa kakhulu inani lamakhasi atholakalayo ezinjini zokusesha zokukhasa. Ngaphezu kokukhulisa izinombolo, noma kunjalo, ikhasi ngalinye ngalinye elisha likunikeza ithuba lokuba nenani elikhudlwana lamagama asemisileni omude ongawasebenzisela wona. Ngaphezu kwalokho, ukuba namakhasi womcimbi ngamunye kunekhalenda lekhasi elilodwa kuqinisekisa ukuthi abasebenzisi bakho bazochitha isikhathi eside esizeni sakho jikelele - nokuthi "isikhathi sokuhlala" yi-SEO yegolide.

Thuthukisa ama-backlinks

Amakhasi womcimbi ngamunye anokunye ukusetshenziswa futhi: akhulisa kakhulu inani le-backlinking. Isici esaziwayo esikhulu sekhasi le-SEO inani lezikhathi amanye amasayithi axhumeka ngazo kusayithi lakho. Izinjini zokusesha zihumusha lokhu kuxhumanisa njengevoti lokuzethemba kusuka kusayithi elilodwa kuya kwelinye, okufaka ukuthi isiza sakho kumele sibe nokuqukethwe okubalulekile ngoba abanye bakuthole kufanele ukuhlanganyela. Amakhasi amaningi owatholayo (cabanga ngamakhasi emicimbi eminingi kunekhalenda lekhasi elilodwa), maningi amathuba okuba amasayithi axhumane futhi. Isayithi elilodwa lingahle lixhumane nezinkulumo ezintathu ezihlukile, ngokwesibonelo, ukukuzuzela ama-backlinks kathathu kunokuba ngabe ubeke yonke imicimbi yakho ekhasini elifanayo. Voila! Ukusebenziseka.

Khuthaza ukwabelana komphakathi

Izinjini zokusesha ziya ngokuya ngokuthembela kwizimpawu zomphakathi njengezinto ezisezingeni. Amandla alezi zimpawu angahluka ngokususelwa ezintweni ezinjengegama lomphakathi nenombolo yamasheya omphakathi wekhwalithi (afana nama-backlinks). " Amakhalenda emicimbi anamandla okwabelana ngokwabelana komphakathi akwenza kube lula kuzivakashi zakho ukuthi zithuthukise imicimbi yakho kepha futhi zingene ezingeni lakho lomphakathi kanye nesayithi lapho izinjini zokusesha zihlola amakhasi akho. Lokhu kukhulisa amathuba okuba amakhasi wakho womcimbi abekwe phezulu kwimiphumela yenjini yokusesha ngoba izixhumanisi ezabiwe ezinkundleni zokuxhumana zisiza izinjini zokusesha nquma ukwethembeka nokuma kwamawebhusayithi.

Nika amandla izihloko zamakhasi ezihlukile nezincazelo ze-meta

Bese kuba khona i-SEO yesikole esidala, indlela evivinywe neyiqiniso yokwenza ngezihloko izihloko ze-meta nezincazelo emakhasini ngamanye ukuzenza zikleliswe ngamagama athile angukhiye omude noma omfishane. Izihloko ze-meta ngamakhodi we-HTML ashumekwe kusihloko sekhasi esinikeza imininingwane yamagama asemqoka kuzinjini zokusesha. Izibalo kulokhu zilula: amakhasi ngamanye ngamanye ngenxa yekhalenda lomcimbi lisho amathuba amaningi okwenza ngezifiso amakhasi ngamanye, kanye nethuba eliphakeme lokuthi amakhasi akho azolinganisa amagama angukhiye amaningi. Umphumela wokugcina? Amakhasi akho azotholakala ezinjini zokucinga zamagama ofuna ukuwahlelela wona, ngoba uthole ithuba lokuzinaka ngendlela efanele.

Khiqiza okuqukethwe okusha

Uzwile ibinzana ngaphambilini: okuqukethwe yinkosi. Uhlobo lwango-2016 lwalesi sisho lungahle luthi “okuqukethwe okusha, okungaguquguquki kuyinkosi.” Ngakho-ke, ubhale ukuthunyelwa kwebhulogi yenkampani noma wethula ikhasi lokufika emuva ku-2011. Yize ilungele ithrafikhi, izinjini zokusesha zifuna okuningi uma kukhulunywa ngokukhipha abathengisi ngezikhundla. Nakhu, ngqo kusuka kuGoogle uqobo:

Usesho lwe-Google lusebenzisa i-algorithm entsha, eyenzelwe ukukunikeza imiphumela esesikhathini kakhulu.

Iqiniso? Okuqukethwe okusha kusayithi lakho kufana nokubekwa okuphezulu ezilinganisweni zenjini yokusesha - futhi liyini ikhalenda lomcimbi wokusebenzisana kepha ngumthombo ongapheli wokuqukethwe okusha? Ngoba imicimbi ye-Localist ngayinye inamakhasi emicimbi ayodwa, ukwenziwa komcimbi omusha kusho ikhasi elisha lakho nokuqukethwe okusha kwesiza sakho. Isimo sokuwina uma kukhulunywa nge-SEO.

Ikhalenda lomcimbi wokusebenzisana lingaba nomthelela omkhulu ku-SEO. Ngokwandisa inani lamakhasi amasha kwiwebhusayithi, ukukhuthaza ama-backlinks, nokukuvumela ukuthi wenze ngezifiso izihloko ze-meta nezincazelo kuyo yonke indawo, ipulatifomu lobuchwepheshe bemicimbi elungile likuvumela ukuthi wenze umthelela emazingeni akho ngaphandle kokulawulwa yizinjini zokusesha eziguquguqukayo .

Nasi isibonelo sekhasi elilodwa lokufika lomcimbi kusuka ku- eBoston College:
Ikhalenda Lomcimbi waseBoston College

Mayelana ne-Localist

I-Localist yipulatifomu yobuchwepheshe bemicimbi esekwe emafini esiza izinhlangano ukuthi zishicilele kalula, ziphathe futhi zithuthukise imicimbi eminingi. Isoftware yekhalenda elisebenzayo yokusebenzisana inikeza ukusebenza kahle kwekhalenda lokumaketha elisendaweni eyodwa, amandla wamathuluzi okwabelana ngomphakathi kanye nobuhlakani analytics ukwandisa ukusebenza kokukhangisa kwemicimbi. Kuze kube manje, i-Localist inike amandla imicimbi engaphezu kwezigidi ezi-2 emhlabeni jikelele.

Nasi isibonelo sekhasi eliyinhloko lekhalenda kusuka ku- Hlola iGwinnett:

hlola-gwinnett

Vakashela i-Localist Landela @localist

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