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I-B2C CRM ibaluleke kakhulu kumabhizinisi abhekene namakhasimende

Abathengi emakethe yanamuhla banikwe amandla kakhulu kunangaphambili, bafuna amathuba okuxhumana namabhizinisi nemikhiqizo. Ukushintsha kwamandla amakhulu kubathengi kwenzeke ngokushesha futhi kushiye izinkampani eziningi zingakuhlomele ngendlela edabukisayo ukusebenzisa lonke ulwazi olusha abathengi baqale ukuhlinzeka ngezindlela ezintsha.

Yize cishe wonke amabhizinisi asezingeni eliphezulu abheke kubathengi asebenzisa izixazululo ze-CRM ukuphatha amakhasimende namathemba, iningi lawo lisuselwa kubuchwepheshe obudala amashumi eminyaka - futhi aklanyelwe ukuphatha ukuthengisa kwe-B2B. Izinkampani eziningi zithembele kumarekhodi ekhasimende ahlukene ngaphakathi kwe-POS, i-eCommerce, noma izinkundla zokumaketha ezingabelani ngedatha zodwa. Yakhelwe ukusekela imodeli yakudala eyayihlanganisa ikakhulukazi izigaba zokuthenga ezisebenzayo, lezi zixazululo azikwazi ukunikeza izithombe eziphelele zabathengi besimanje njengoba bengena futhi bephuma kufaneli yokuthengisa izikhathi eziningi, eziteshini ezihlukahlukene nasezindaweni zokuthinta ezihlukene ngaphambi kokuguqula.

Okubalulekile ukuthi amasistimu asebenzayo kanye nama-CRM asekelwe ekuziphatheni kwakudala awasebenzi ekulawuleni abathengi besimanje. Ukuhlakanipha abakunikezayo kuvalelwe kuma-silos kuphela, ahlukanisiwe kulokho okufundwayo ngezinye iziteshi nokusebenzelana; lokhu kuyivimbela ekuhlanganiseni idatha yekhasimende elisha ngesikhathi sangempela ukuze ipende isithombe esinembile sohambo olusha lokuthenga, oluyinkimbinkimbi futhi olungaqondile.

Yilokhu okungenze ngakha i-ENGAGE.cx, uhlobo olusha ngokuphelele lwe-CRM eyakhiwa kusukela phansi ukuze amabhizinisi akwazi futhi akhe ubudlelwano namakhasimende awo. Izalelwa emafini, le nkundla ifunda ukuziphatha kwabathengi futhi yabelane ngedatha kuzo zonke iziteshi, ngisho nenkundla yezokuxhumana, ngenhloso yokuletha ubuhlakani bekhasimende obunembe ngendlela emangalisayo lapho kubaluleke kakhulu khona: ukusebenzelana komuntu ngamunye phakathi kwezisebenzi namakhasimende.

Ngiyibiza nge-B2C CRM.

Kungani i-B2C CRM?

Kwa-ENGAGE.cx, siyakwazi lokho U-80% wenzuzo yakho ilethwa amakhasimende akho angu-20%..
Zicabange uhlakulela ukuxhumana okuqinile nalawa makhasimende ngokuphatha ubudlelwano obufana nobungane bakho; ukwazi nokuqonda izindlela ezingcono kakhulu zokuxhumana ngaphakathi komongo wezimo ezahlukahlukene oxhumana kuzo:

  • Yonke ingxoxo onayo nabangani bakho isekelwe emlandweni owabiwe, futhi wazi ngokwemvelo ukuthi ungacabangela kanjani umongo wesimo lapho uxhumana.
  • Uma beshaya ucingo, bethumela umbhalo, bethumela i-tweet, uyazi ukuthi bangobani — amanani abo, izifiso, kanye nezidingo zabo.
  • Uma bekuthumelela okuqukethwe, kuhlala kuhambisana ngoba bayazi ukuthi ungubani.
  • Uma zifika endlini yakho, uyakwazi ukuzijabulisa, futhi cishe unesiphuzo esizithandayo esitholakalayo kubo.

Ngokusebenzisa lokhu kuqwashisa ebhizinisini lakho, ufuna i-CRM yakho ibe nekhono lokungagcini nje ngokusekela lolu hlobo olusha lobudlelwano bamakhasimende kodwa ukusiza ukwakha obusha. I-CRM yendabuko ikhubazekile ngenxa yokuthi ulwazi lwayo lukhawulelwe ezimeni kuphela nokusebenzelana eyayiklanyelwe ukubhekana nayo.

I-B2C CRM yakho entsha izoqonda ukuthi ikhasimende lakho lishintsha kanjani kulo lonke uhambo lokuthenga futhi i-Relationship Cloud® yethu isiza ukwazisa nokunika abasebenzi amandla ngobuhlakani bamakhasimende obufanele, yakhelwe phezu kweplatifomu eguquguqukayo enqamula iziteshi ukuze ithwebule futhi ikhethe idatha yokuziphatha.

eCX_RelationshipCloud

I-B2C CRM Innovation: Ulwazi Lohambo Lwekhasimende

Ifu Lethu Lobudlelwano linikeza ukuqonda, ukubonakala kanye nomongo wokuthi amakhasimende akho akuphi ohambweni lwawo oluthile. Lokhu kwenza amabhizinisi afunde izindlela ezingcono kakhulu zokubandakanya amakhasimende nganoma yisiphi isikhathi nendawo ngemibandela yamakhasimende - kuzo zonke iziteshi, imidiya, nezindawo. Ngokuhamba kwesikhathi, sakha imigqa yesikhathi yomjikelezo wempilo yekhasimende ngalinye elihlinzeka ngamaleveli obuhlakani angakaze abonwe angasetshenziswa kumthengi ngamunye noma ngokubikezelwa kubantu abathengayo.

I-B2C CRM Innovation: Ukuhlonyiswa Kwabasebenzi

Izisebenzi zihamba phambili ekubandakanyeni amakhasimende futhi ngokuvamile ziyizinto ezibaluleke kakhulu ekwakheni ubudlelwano nasekukhiqizeni ukwethembeka. Ama-CRM endabuko awakwazi ukuwanika amandla ngolwazi aludingayo okwamanje ukuze athuthukise ukusebenzisana kwekhasimende ngakunye. I-Relationship Cloud yakhelwe inhloso ngokuqondile mayelana nokuhlinzeka isisebenzi ESIFANELE ngedatha yekhasimende EFANELEKILE kuzo zonke izinyathelo zohambo. Kubheke njengesithangami sezengqondo ekhasimendeni ngalinye abasebenzi abangasisebenzisa ukuze baqondise ukusebenzisana.

I-B2C CRM Innovation: I-Platform Agility

Abahlinzeki be-CRM bendabuko sebeqalile ukubeka kabusha okunikezwayo kwabo mayelana nolwazi lwamakhasimende, kodwa ngokuvamile bakhelwe phezu komgogodla we-B20B CRM oneminyaka engu-2 ubudala noma bayinhlanganisela yokutholwa okuningi okuhlanganiswe ndawonye. Asikho isimo esidala ukushesha noma ukuphendula okudingekayo ukuze kubhekwane nezidingo zabathengi banamuhla. I-Relationship Cloud yenza ngokwezifiso ubuhlakani ngesikhathi sangempela futhi iba nobuhlakani kuzo zonke izindawo zokuthinta ngokucubungula nokuhlaziya ukuziphatha kwekhasimende lesikhathi sangempela somjikelezo wokuphila nemicimbi.

Bandakanya Uhambo Lwekhasimende

Kunenqwaba yezixazululo ze-CRM laphaya ezibanga imakethe ye-B2C, kodwa ngaphandle uma inkundla yakhelwe ukuletha ubudlelwano bomuntu siqu namakhasimende esikalini, ingazibiza nge-B2C? Abathengi banamuhla balambele ukuqondwa; bayakulangazelela futhi bakuphendule. Ngokusebenzisa i-CRM yangempela ye-B2B ochungechungeni lwazo lobuchwepheshe, izinkampani zingathuthukisa ubudlelwano obubandakanyayo nobuguqulayo namakhasimende, futhi lokho kuyisihluthulelo esibalulekile sokuncintisana kanye nengxenye yempumelelo esimeme.

Ungafunda mayelana nezingxenye ezibalulekile ze-B2C CRM nokuthi ungacebisa kanjani ulwazi lwekhasimende ngokubheka iphepha lethu elimhlophe, Kungani Ibhizinisi Elibhekene Nekhasimende Lidinga I-CRM Ye-B2C. Ngoba siyazi ukuthi ukubona kuwukukholwa, ungakwazi futhi ukuhlela okomuntu siqu demo lapha.

UDavid Trice

UDavid Trice ungomunye wabasunguli kanye ne-CEO ye ENGAGE.cx, i-CRM ehamba phambili eqhutshwa ngolwazi yebhizinisi. Ngaphambi kokwethula i- ENGAGE.cx Trice wayeyi-VP yeCRM e-Oracle, lapho ahola khona ukwethulwa kwe-Oracle's Fusion CRM.

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