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Izindlela ezi-5 zokwenza Amakhasimende Akho Azizwe Ethandwa

Imiphumela yenkonzo yamakhasimende engeyinhle mikhulu, futhi abathengi abangaphezu kwesigamu banciphisa ukusebenzisa kwabo imali ngemva kokuhlangenwe nakho okubi okukodwa. Lo mthelela omubi ekusetshenzisweni kwemali kwabathengi ubeka engcupheni enkulu kumabhizinisi emhlabeni jikelele, okungaba nomthelela ku-$4.7 trillion emalini engenayo yonyaka. Ukuze unciphise lezi zingozi, kubalulekile ukuthi izinkampani zinikeze ulwazi lwamakhasimende oluhle kakhulu, ikakhulukazi uma kubhekwa izindleko ezikhuphukayo kanye nokushintsha okulindelwe ngabathengi.

Imikhuba emihle yesevisi yekhasimende idinga okungaphezu kokumomotheka, nakuba lokho kuyisiqalo esihle ngempela. Amakhasimende ajabule aholela ekuphindaphindweni kwebhizinisi, ukukhuphuka kwezibuyekezo ezinhle (okuthuthukisa indawo SEO), nokwandisa amasignali omphakathi anomuzwa omuhle (okuthuthukisa ukubonakala kokuseshwa kwezinto eziphilayo), futhi ayikho inkampani engaba khona ngaphandle kwamakhasimende ayo. Nazi izindlela ezinhlanu ezilula zokuqinisekisa ukuthi amakhasimende akho azizwa ethandwa.

1. Buza Imibuzo Elungile

Yonke inkampani kufanele ibuze lo mbuzo nsuku zonke: Yini engenziwa ukuze izinto zibe lula kukhasimende? Kungaba ukwesekwa kwengxoxo ebukhoma eku-inthanethi, ukuqinisekisa ukuthi amakhasimende angakwazi ukufinyelela ngokushesha umuntu ophilayo, noma achithe isikhathi esengeziwe ngolwazi lwakho lomsebenzisi (UX). Uma izinto zilula, amakhasimende ayajabula, okufanele kube umgomo oyinhloko webhizinisi ngalinye.

2. Ukuphathwa Kobuntu

Indlela amakhasimende aphathwa ngayo iqala ngobuntu obufudumele, obamukelayo kanye nokumomotheka. Ukumomotheka ngenkathi ukhuluma nekhasimende ocingweni kungenye yezindlela zokwenza izwi lakho lizwakale lijabule, lifudumele, futhi linobungani. Kuyamangaza ukuthi iyasebenza, kodwa iyasebenza ngempela (yizame!). Ngakolunye uhlangothi, amakhasimende angakwazi ukusho ngokushesha uma isisebenzi singafuni ukuba lapho noma sinosuku olubi. Lokhu kusetha ithoni kukho konke okwenziwayo futhi kungaxosha amakhasimende kalula. Gada ukusebenzisana, yiba nezikhathi zokuqeqesha njalo, futhi ubeke abantu abalungile ezikhundleni zokusebenzisana namakhasimende.

3. Landela Izikhalazo Zesevisi Yekhasimende

Kuzoba nezinkinga kungakhathaliseki ukuthi inkampani izimisele kangakanani ekusebenzeni. Ukuyiphatha ngokushesha nangomsebenzi kuyisinyathelo sokuqala, kodwa ukulandela kubalulekile. Amakhasimende adinga ukwazi ukuthi inkampani yakho iyakukhathalela futhi ayiphusheli izinto ngaphansi kombhoxo uma sekutholakele isisombululo.

A CRM inika amandla abamele isevisi yamakhasimende ngokuhlanganisa ulwazi lwekhasimende, ukusebenzelana, nomlando, okubenza bakwazi ukunikeza ukwesekwa komuntu siqu nokuphumelelayo. I-CRM yenza ngokuzenzakalelayo imisebenzi yejwayelo futhi ihlele imibuzo yamakhasimende, yehlise kakhulu izikhathi zokuphendula futhi ithuthukise ukuzizwisa kwekhasimende kukonke. Ukwengeza, ingakwazi ukulandela ngokuzenzakalelayo!

4. Lalela Amakhasimende

Amaqembu okugxila avumela abanikazi bamabhizinisi ukuthi bahlole amakhasimende angaba khona futhi bathole ukuthi bafuna ini kanye nesevisi abayilindele, futhi kungakha isikhunta sezinqubo ezingcono zesevisi. Kodwa zilungiselele futhi ugcine umqondo ovulekile; kungamangaza noma kuphazamise ukuzwa impendulo evela eqenjini lamakhasimende noma amakhasimende angaba khona. Kuzothatha isikhumba esiminyene ngezinye izikhathi ukuze kudlule le nqubo.

Ukulalela inkundla yezokuxhumana kuyithuluzi elinamandla lamabhizinisi ahlose ukuqonda futhi ahlinzekele izidingo zamakhasimende abo ngempumelelo kakhudlwana. Ngokuqapha izinkundla zokuxhumana ukuze kukhulunywe ngomkhiqizo wazo, imikhiqizo, nezihloko ezihlobene, izinkampani zingaqoqa imininingwane nemizwa yabathengi engahlungiwe ngesikhathi sangempela. Le ndlela ivumela amabhizinisi ukuthi abone izitayela ezivelayo, aqonde amaphuzu obuhlungu amakhasimende, futhi alinganise imizwa ephelele ngomkhiqizo wabo. Ihlome ngalolu lwazi, izindlela zesevisi yamakhasimende zingathuthukiswa kangcono ukuze zihambisane nokulindelwe ngabathengi kanye nezintandokazi.

5. Yenga Abasebenzi Bakho Besevisi Yamakhasimende

Emhlabeni okahle, bonke abasebenzi bangahlinzeka ngensizakalo esezingeni eliphezulu ngoba banendaba nebhizinisi kanye namakhasimende. Ngeshwa, akunjalo ngaso sonke isikhathi. Engeza isisusa sakho Ama-CSR, njengomklomelo wesisebenzi onamazinga angcono kakhulu esevisi yekhasimende, futhi wenze umklomelo ufaneleke ukuwulwela–njengezinsuku eziwuhhafu ngoLwesihlanu inyanga yonke ngaphandle kokuncishiswa komholo. A imivuzo uhlelo luyasebenza.

Kuyo yonke le nqubo, qiniseka ukuthi abasebenzi bagadwa ngendlela efanele. Kufanele bakuqaphele ukugadwa, okufanele kube yingxenye yokubuyekezwa konyaka. Amaphakheji okusekela ayatholakala, futhi kuvame ukukwazi ukuqapha konke ukusebenzisana kwe-elekthronikhi uma udinga ukuqapha ukusakazwa kokuxhumana phakathi kwabasebenzi bakho namakhasimende; leyo ngokuvamile kuyindawo enhle yokuqala ukuthola nokuxazulula izinkinga ezingaba khona.

IBHONASI: I-AI Ikushayela Kanjani Ukuthuthukiswa Kwesevisi Yekhasimende

Ukuhlanganisa i-AI kanye namathuluzi okuzenzakalelayo kusevisi yamakhasimende kukhula ngokushesha, ngezinzuzo ezifana nezikhathi zokuphendula ezisheshayo nokusebenzisana kwamakhasimende komuntu siqu. Ngokwesibonelo, U-67% wezinhlangano manje usebenzisa ama-chatbots, okwenza ngokuzenzakalelayo ukuqoqwa kolwazi oluyisisekelo kanye nempendulo yekhasimende futhi ivumele abenzeli besevisi yamakhasimende ukuthi bagxile emisebenzini eyinkimbinkimbi.

Ubuchwepheshe be-AI buphinde buguqule indlela izingcingo nezinkonzo zamakhasimende ezihlaziywa ngayo kusetshenziswa ukucutshungulwa kolimi lwemvelo (I-NLP) nokufunda ngomshini lalela ekusebenzelaneni kwamakhasimende. Lokhu kwenza i-AI inikeze impendulo yesikhathi sangempela kanye nokuqeqesha kuma-CSR, iphakamisa izimpendulo ezingcono futhi iwaqondise kumasu okuxhumana asebenza ngempumelelo. Imibono enjalo eqhutshwa yi-AI isiza ukuthuthukisa ikhwalithi yesevisi yamakhasimende ngokuqinisekisa ukuthi ama-CSR ahlomele kangcono ukubhekana nezidingo zamakhasimende kanye nokukhathazeka ngokushesha nangokunembile.

Ukusetshenziswa kwe-AI kuholele kusevisi yamakhasimende esebenza kahle futhi eqondene nawe uqobo, nge 84% wesevisi yamakhasimende abameleli abasebenzisa i-AI besho ukuthi yenza ukuphendula amathikithi kube lula. Ukwengeza, ama-73% amakhasimende akholelwa ukuthi i-AI izothuthukisa ikhwalithi yesevisi yamakhasimende

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