I-imeyili Marketing & AutomationI-Marketing Infographics

5 Izinto Ezihlanganiswayo Zokuklanywa Kwe-imeyili Ezandisa Amanani Okuchofoza Ngokusebenzisa

Angiqiniseki ukuthi kukhona okunye okukhungathekisa ukwedlula ukuhlela i-imeyili nokuqinisekisa ukuthi iyasebenza noma konke okuhlukile kuyasingathwa kuwo wonke amaklayenti e-imeyili. Imboni idinga ngempela ukuba nendinganiso yokusebenza kwe-imeyili njengoba nje yenzile ngeziphequluli. Uma uvula noma iyiphi i-imeyili eklanywe kahle, ephendulayo ebukeka iyinhle kuzo zonke iziphequluli uzothola ukulandelana kwe-hodgepodge kwama-hacks ukuze isebenze futhi ibukeke kahle ngangokunokwenzeka. Futhi nalapho uzoba nalowo obhalisile oyedwa osebenzisa iklayenti elidala elinganikezi ukwesekwa. Ukubhala amakhodi nge-imeyili kuyiphupho elibi.

Kodwa i-imeyili injalo ithuluzi lokumaketha elisebenzayo. Iqiniso lokuthi amathemba noma amakhasimende abhalisile, akumema ukuthi uwathumele imilayezo - ohlelweni lwakho - linamandla kakhulu. I-imeyili iyaqhubeka nokuba phezulu ohlwini lwamashaneli okuthengisa asebenza kahle kakhulu njengoba injalo iminyaka engaphezu kweshumi. Ngokombiko ovela ku-Mailchimp:

  • U-73% wabakhangisi uyavuma ukuthi ukumaketha nge-imeyili kuwumongo webhizinisi labo.
  • U-60% wabakhangisi uthi i-imeyili iwumthombo obalulekile wemikhiqizo namasevisi, uma iqhathaniswa nama-42% wabakhangisi ngo-2014.
  • U-20% wabakhangisi bathi umthombo wabo wemali oyinhloko webhizinisi labo uxhunywe ngokuqondile nokusebenza kwe-imeyili.
  • U-74% wabakhangisi ukholelwa ukuthi i-imeyili ikhiqiza noma izokhiqiza i-ROI ngokuzayo.

I-ROI engcono? Kungenzeka kanjani lokho? Nokho, ngaphandle kokwenza kube ngokwakho kanye nokuzenzakalela, kunethuba lokukhulisa ukuzibandakanya ngokusebenzisa izici ezisebenzisanayo ezishayela amanani okuchofoza amakhulu nokuqonda kuma-imeyili akho akhona. I-imeyili Izindela zithanda ukucabanga nge-imeyili njenge-microsite esebenzisanayo, etholakala entendeni yesandla sakho ngomakhalekhukhwini wakho. Banikeze izinto ezi-5 ezisebenzisanayo, ezisekelwayo ku-infographic yabo yakamuva Ukuzalwa Kabusha Kwe-imeyili: I-Microsite ethunyelwayo yigama Elisha.

  1. Amamenyu - Ubuwazi ukuthi ungafihla futhi ubonise amamenyu usebenzisa i-CSS ku-imeyili? Chofoza
    lapha amasampula.
  2. Ama-Accordians - Usebenzisa i-CSS efanayo yokufihla nokubonisa amamenyu, ungakwazi futhi ukufihla futhi ubonise okuqukethwe, ubeke izihloko zakho eziningi ekubukeni kumakhalekhukhwini. Chofoza lapha amasampula.
  3. Klwebha futhi Pheqa - I-Apple Mail neThunderbird isekela ukusebenzisana kokuhamba phezulu, okunikeza ithuba lokubonisa kancane kancane okuqukethwe ku-imeyili yakho. Chofoza lapha amasampula.
  4. I-GIF ephathekayo - Ngokwe-imeyili Institute, ama-Animated #GIF #emails anyusa izinga lokuchofoza aze afike ku-26% futhi angakhuphula amanani okuguqulwa ngo-103%! Chofoza lapha amasampula.
  5. #Amavidiyo manje asekelwa ngaphezu kuka-50% wamakhasimende e-imeyili futhi angakala i-ROI ifike ku-280% kunama-imeyili avamile. Chofoza lapha amasampula.

Chofoza ku-infographic ukuze uthole inguqulo esebenzisanayo!

I-Interactive Email Elements

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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