Izincwadi Zokumaketha

Ama-Outliers: Indaba Yempumelelo

Njengoba ngilinde indiza yami izolo, ngakhumbula izinto ezimbili engizikhohliwe - ibhantshi lami lezemidlalo kanye nenye yezincwadi kweyami. ukuba-ifundwe inqwaba.

Ngenhlanhla, isitolo ngasesangweni lami sasinokukhetha okunengqondo kwencwadi, futhi Outliers: Indaba eya empumelelweni, by UMalcolm Gladwell, wayekhona. Bengingumlandeli omkhulu kaMalcolm Gladwell - kokubili ezindabeni zakhe zaseNew Yorker nasezincwadini zakhe.

Akekho noyedwa enkumbulweni yakamuva ongene esikhundleni sokuba umholi wemicabango yebhizinisi ngendlela enomusa noma enethonya njengoGladwell. Ngokushesha ngemva kwencwadi yakhe yokuqala, I-Tipping Point: Indlela Izinto Ezincane Ezingenza Ngayo Umehluko Omkhulu (Little, Brown, 2000), wawela ezandleni zaseMelika, uGladwell wenza igxathu elisuka kumbhali wabasebenzi be-generalist eNew Yorker ukuya kunkulunkulu wokumaketha.

fast Company

I-Outliers ayiphathelene nokuthengisa, nokho. Kumayelana impumelelo. UMalcolm Gladwell ungumbhali wezindaba omangalisayo - futhi wabelana ngezindaba ezimangalisayo, ezihlukile, zokuthile okungajwayelekile emilandweni yalabo abaphumelelayo. Incwadi ikhomba izimo lapho izimo zivele zihleleke kahle ukuze kube nempumelelo, imibuzo ngenhlanhla ehilelekile, futhi isekela ukusebenza kanzima - ikakhulukazi - amahora amaningi (10,000) angaholela abantu abaningi ochwepheshe.

Ezinye zezindaba ezihlukile… kungani abadlali be-hockey abangochwepheshe bezalwa kakhulu ezinyangeni zokuqala zonyaka? Kungani ama-Asiya ephumelela ezibalweni? I-IQ ihlobana kanjani nempumelelo? Kungani abantu baseNingizimu beshesha ukulwa? Ingabe ubuzwe budlale indima enkulu kangaka enanini eliphezulu lezingozi zezindiza zaseKorea eminyakeni edlule? Izindlela zesimanje zesikole ziwashintsha kanjani amathuba okuphumelela ezingane zethu?

Ukuziphatha kwencwadi kuyinto enkulu. Thina can thonya impumelelo yabantu ngokushintsha indawo abahlala kuyo, abasebenza kuyo, nabadlala kuyo. UGladwell uhlinzeka ngowakhe umndeni njengesibonelo esihle… ekhuluma nokuzinikela okwasiza abantu ngabanye empilweni yomndeni wakhe futhi kwashintsha unomphela ikusasa kanye nempumelelo kaGladwell ngokwakhe.

Ngiyazithanda izincwadi eziphonsela inselelo umqondo kanye nesimo samanje. Lesi isiqeshana sami engisithandayo sikaGladwell. Ngiyibhidlizile le ncwadi futhi manje ngidinga ukuthola engingakufunda endleleni eya ekhaya!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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