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Izizathu ezi-5 zabakhangisi be-B2B zokuhlanganisa amabhothi kucebo labo lokumaketha kwedijithali

I-inthanethi ichaza ama-bots kalula njengezinhlelo zokusebenza zesofthiwe ezenza imisebenzi ezenzakalelayo yezinkampani nge-inthanethi. 

Amabhothi asenesikhathi eside ekhona, futhi athuthukile kulokho ayeyikho kuqala. Amabhothi manje anikezwe umsebenzi wokwenza inqwaba yemisebenzi yohlu oluhlukahlukene lwezimboni. Kungakhathaliseki ukuthi siyalwazi yini ushintsho noma cha, ama-bots ayingxenye ebalulekile yohlelo ukuxuba kokumaketha okwamanje. 

Amabhothi ahlinzeka ngesixazululo esifanelekile semikhiqizo efuna ukunciphisa izindleko futhi ithuthukise ukusebenza kahle. Uma u qala ibhizinisi online futhi ungene ekukhangiseni okudijithali, ungagcina uchithe imali eningi ungaqondile ekukhangiseni, ekuphromothweni, ekuthengiseni nasekuphenduleni impendulo kunalokho okufanele. Amabhothi ashibhile kakhulu ukusethwa futhi angahlelwa kalula. 

Ngenxa yokunethezeka kwawo kanye nenzuzo yokuphela, ama-bots okuthengisa ayindlela ethandwayo okuzenzakalelayo kubakhangisi namuhla. Amabhothi ngokuyisisekelo ayithoyizi lakho lokumaketha elingahlelwa ukwenza noma yimuphi umsebenzi ofuna kuwo. 

Iphutha lomuntu liyancipha futhi ukusebenza okusebenzayo ubusuku nemini kuqinisekiswa ngokusebenzisa i-bot. 

  • Ingabe ufuna izindlela zokwenza umkhankaso wakho wokumaketha wedijithali ngokuzenzakalelayo futhi unciphise amaphutha? 
  • Ingabe ukhuthazwa yizinzuzo ezinganikezwa ama-bots? 

Uma kunjalo, khona-ke usekhasini elilungile. 

Kulesi sihloko sibheka izindlela okungenzeka ukuthi abakhangisi be-B2B abangazilandela ukuze bafake ama-bots ngaphakathi kwesu labo lokumaketha kwedijithali. 

Funda lesi sihloko bese unquma indlela osebenza ngayo ukuze uthole ikusasa eliphumelelayo nelingabizi. 

Isizathu 1: Sebenzisa Amabhothi Njengethuluzi Lokuxhumana Nezivakashi 

Lesi ngesinye sezenzo ze-bot ezibhalwe futhi ezaziwa kakhulu ongakhetha ukuzenza. Inqubo ingathatha inani elikhulu lomsebenzi ezandleni zakho futhi ingakulungiselela izinzuzo ezizokuza. 

Ukumaketha kwedijithali kuguqule indlela amabhrendi axhumana ngayo namakhasimende okokuqala ngqa. 

Ukuxhumana ubuso nobuso akuseyona inkambiso, futhi amabhizinisi abeka umbono wawo wokuqala ku-inthanethi ngokusebenzisa umbono wewebhusayithi yawo nangokuqukethwe okukhona kuyo.

Lapho amakhasimende eqala ukuza kuwebhusayithi yakho, awadingi nje kuphela ihluzo ezifanele kanye nobuhle, kodwa futhi adinga lonke ulwazi olufanele olunikezwe wona. 

Ngamafuphi, bazofuna izimpendulo zemikhiqizo namasevisi owanikezayo, kanye nemininingwane yanoma yiziphi izaphulelo ezifanele noma amaphromo. Ukungakwazi kwakho ukubanika lezi zimpendulo kusho ukuthi ulahlekelwe yiklayenti. 

Ukusiza bonke abathengi abangaba khona kuyinto ehamba phambili okungaba nzima ukuyinakekela nokuyiphatha uma uneqembu elincane lokuthengisa noma lokusekela. 

Futhi, ithimba lakho lizoba namahora okusebenza akhethiwe, okuthi ngemva kwalokho amakhasimende angabi namuntu ozophendula imibuzo yawo. 

Ukwabela abasebenzi bakho emahoreni ahlukene okusebenza kuyosho ukuthi kuzodingeka unciphise abasebenzi abatholakala ngesikhathi esisodwa. 

Lokhu kuzokhinyabeza ngempumelelo ukusebenza kahle futhi kuzokukwenza ungakwazi ukuphatha ukungena kwamakhasimende afuna ukubuza imibuzo. 

Kungase kumangaze kubakhangisi abaningi besimanje, kodwa amakhasimende ayazisa ngempela ingxoxo ebukhoma ephendula imibuzo yabo. 

Ucwaningo lwakamuva olwenziwe yi-Econsultancy luthole lokho cishe 60 amaphesenti abantu bakhetha ingxoxo ebukhoma kuwebhusayithi. 

Ungenza futhi imilayezo ngama-bots enziwe abantu ngokusebenza ezimpendulweni. 

Buza imibuzo futhi uthuthukise izimpendulo ezihambisana nebhrendi yakho nesithunzi somkhiqizo. 

Abantu mancane amathuba okuthi bahlanganyele ne-stiff bot engabamukeli ngempela. Ungenza i-bot yakho yamukeleke nakakhulu ngokuyinika isithombe sephrofayili kanye nesithombe esibonisiwe.

Lezi zengezo zizothuthukisa ukuxhumana phakathi kwe-bot yakho namakhasimende ngokuyenza ihlanganyele kakhulu. 

Ikhuluma ngokusebenzelana, i-chatbot kaSephora iyisibonelo esihle se-bot esebenzisana kahle namakhasimende. Ithoni esetshenziswa i-bot iyaheha futhi isiza amakhasimende ukuthi aqinise isivumelwano sawo. 

Sephora Chatbot

Isizathu 2: Sebenzisa Amabhothi Ukuze Uhlunge Ngokuhamba Kwakho 

Ukuphatha okuholayo kuwumsebenzi onzima okufanele uphathwe abaphathi namaqembu okuthengisa. Yonke inqubo isekelwe emizweni yakho engokwemvelo nasekwahluleleni. 

Njengelungu lethimba lakho lezentengiso, kufanele uqiniseke ukuthi ushaya ucingo olufanele mayelana nokuholela ekuphishekeleni ngokuphikelelayo, nokuthi yini okufanele uyiyeke. 

Ngokusebenzisa ama-chatbots, ungangeza isiqiniseko esiningi kakhulu kulezi zingcingo. Umzwelo wemvelo ungabonakala ungalungile, kodwa izibalo eziqhutshwa yi-chat bot ukuze ufanelekele ukuhola azivamile ukuba zingalungile. 

Cabanga ngekhasimende elisha liza kuwebhusayithi yakho eku-inthanethi. Abanye bangaba ukuthenga ngefasitela, abanye bangaba nesithakazelo ngempela. 

Ugcina ukuguquguquka kanye nezibalo zabantu zamakhasimende akho engqondweni, ungahlela uhlu lwemibuzo ethokozisayo ukuze unqume ukuthi ikhasimende lakho lingaphakathi yini ukuthengiswa kwemfucuza noma cha. 

Izimpendulo ezinikezwe kule mibuzo zizokusiza unqume imikhondo okufanele ilandelwe. 

Kukhona ama-bot ahleliwe atholakalayo akwenzela lo msebenzi. Lawa mabhothi asiza ukulungiselela imibuzo bese ehlaziya izimpendulo ezinikezwa wona ukuze anqume ukuthi ukuhola kuyalandeleka noma cha. I-Driftbot ngu-Drift iyindlela ehamba phambili lapha uma ufuna lolu hlobo lwesoftware. 

Nakuba ama-bots engenza umsebenzi omuhle ngempela ekuqeqesheni nasekukhuliseni ukuhola, indlela engcono kakhulu yokuphatha inqubo ngokungeza ukuthinta komuntu ekupheleni kwesivumelwano. 

Indlela engcono kakhulu eya phambili ukuvumela ama-bots ukuthi akhulise futhi afanelekele ukuhola bese kuba nesinyathelo somuntu lapho isivumelwano sesizovala. 

Inqubo ingahlelwa ukuze ichaze isu lakho lokuthengisa ledijithali esikhathini esizayo. Kulula futhi kuzokuvuza. 

Isizathu 3: Sebenzisa Amabhothi Njengendlela Yokwenza Okuhlangenwe nakho Komsebenzisi kube ngokwakho 

Ucwaningo lwakamuva luthole lokho 71 amaphesenti kuwo wonke amakhasimende akhetha amasu okuthengisa aqondene nawe. 

Eqinisweni, amakhasimende aphilela futhi afele ukwenza kube ngokwakho, njengoba kubeka ukugqama kuwo. Sekuyiminyaka izinkampani zithengisa lokho ezikuthola kulula, nokho amagagasi manje ashintshile futhi sekuyisikhathi sokuba amakhasimende anqume ukuthi yini ethengiswayo futhi imakethwa kubo. 

Ukhumbula ukuphithizela kwekhasimende mayelana nokwenza kube ngokwakho, kufanele uzithwalele wena ukuthi ulinikeze lokho kunakekela. Ngokusebenzisa ama-bots, unganikeza izimpendulo ezigxile kumakhasimende kubavakashi bakho. 

I-CNN iyisibonelo sesiteshi sezindaba esiphezulu esithumela ukuphakelwa kwezindaba okwenziwe ngokwezifiso kubasebenzisi abahlukene ngokusekelwe kulokho abakuthakaselayo nezinketho zabo. 

Lokhu kudala isikhala esihle futhi kusiza amakhasimende athembele kumhlinzeki wezindaba kuzo zonke izindaba ezihambisana nabo. 

Ngokwesakhiwo iyisixazululo esihamba phambili se-AI esiku-inthanethi esiza amaqembu athengisa izindlu, amabrokerage nama-ejenti ukuthuthukisa izimpendulo eziqondene nawe zamakhasimende abo. 

I-chatbot ngaphansi kwe-Structure ihamba ngegama lika-Aisa Holmes futhi isebenza njenge-ejenti yokuthengisa. U-Aisa Holmes uhlonza amaklayenti futhi aphendule imibuzo yawo ngethoni yomuntu siqu.

Ayisa Holmes

Isizathu 4: Sebenzisa Amabhothi Ukuxhumana Okuphumelelayo Kwemidiya Yomphakathi 

Ungasebenzisa futhi ama-bots ezinkundleni zokuxhumana ukuze uphendule futhi uxhumane namakhasimende ngokuzinikezela okufanayo nokwenza ngokwezifiso njengoba ubungenza kuwebhusayithi yakho. 

Kunama-chatbots amaningi atholakalayo okunonga imiyalezo yakho ku-Slack naku-Facebook Messenger. Ama-bot enkundla yezokuxhumana asetshenziswa kangcono ukwenza umthofu, futhi asebenza leyo njongo kahle. 

Isizathu sesi-5: Sebenzisa Amabhothi Njengendlela Yokunquma Izibalo zabantu 

Amabhothi akunikeza indlela yokusebenzisana kahle kakhulu ukuze uthole izibalo zabantu ezidingekayo kumakhasimende akho, ngaphandle kokubacela ukuthi bagcwalise amafomu amade nanesicefe. 

I-bot isebenzisana namakhasimende akho ngendlela engavamile futhi ikhiqiza ulwazi oluhlobene nezibalo zabo. 

Lolu lwazi bese lusetshenziselwa ukunikeza amasu okuthengisa komuntu siqu kumakhasimende. Lawa maqhinga okuthengisa angaba yindlela enhle yokuletha amakhasimende amasha omkhiqizo wakho. 

I-chatbot inikeza isikhala esiphephile kumakhasimende amaningi lapho angabelana khona ngolwazi oluhlobene nezibalo zabantu, ngaphandle kokuzizwa bengalondekile ngakho. 

Ungasebenzisa leli thuba ukuletha amakhasimende amasha futhi uthole idatha ehlobene nezibalo zabantu kusukela kwakudala. 

Njengamanje silindele ukuthi uqonde ukubaluleka kwama-chatbots nokuthi ungawahlanganisa kanjani ngaphakathi kwecebo lakho lokumaketha. Ukumaketha kwedijithali kumayelana nokunganaki nokwenza amabhondi namakhasimende akho. 

I-Chat bots ikunikeza lelo thuba nje, njengoba ikuvumela ukuthi uhlole izindawo ezikude obekungaba kude kakhulu kuwe. 

Amaqembu okuthengisa angasebenzisana ne-bots ukwakha isu elimangalisayo lokumaketha kwedijithali. 

Isevisi yamahora angu-24 esebenzisanayo ye-bots izohambisana kahle nobuchwepheshe babasebenzi bakho. Ngalesi nhlanganisela uzokwazi ukuvuna imivuzo yamathuba amakhulu okuthengisa kanye ne-automation yokumaketha. 

Ingabe ufuna ukuzama inhlanhla yakho ekufakeni ama-bots ngaphakathi kwesu lakho lokumaketha? 

Uma kunjalo, phawula ngezansi ukuze usazise ukuthi amasu ethu angakusiza kanjani ohambweni oluzayo.

U-Alex Chris

U-Alex uyiDigital Marketing Manager kwa Okuthembekileoft, i-ejensi yokumaketha yedijithali enikezela nge-SEO kanye nezinsizakalo zokumaketha kwedijithali kusukela ngo-2002.

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