Uhlu Lokuhlolwa Kwezici ze-Ecommerce: I-Ultimate Must-Haves Yesitolo Sakho Esiku-inthanethi

Uhlu Lokuhlola Izici Zezomnotho

Okunye kokuthunyelwe okuthandwa kakhulu esikwabile kulo nyaka kube ukubanzi kwethu iwebhusayithi ifaka uhlu lokuhlola. Le infographic ukulandelwa okuhle ngenye inkampani enkulu ekhiqiza ama-infographics amahle, ukukhangisa kwe-MDG.

Yiziphi izakhi ze-e-commerce zewebhusayithi ezibaluleke kakhulu kubathengi? Yini okufanele imikhiqizo igxile kuyo isikhathi, amandla, kanye nesabelomali ekuthuthukiseni? Ukuthola lokho, sibheke inqwaba yocwaningo lwakamuva, imibiko yocwaningo, namaphepha ezifundo. Kusukela kulokho kuhlaziywa, sithole ukuthi abantu kuzo zonke izifunda nakuma-vertical bahlala benenani elifanayo lezici ezimbalwa zewebhusayithi lapho bethenga online. Okufunwa Abathengi Kumawebhusayithi E-Commerce

Imiphumela yocwaningo lwabo nenhlolovo yabo yochwepheshe kuholele ezigabeni ezinkulu ezi-5 ezihamba ngezinto ezibaluleke kakhulu zenkampani ye-ecommerce yokushayela ulwazi, igunya nokuguqula. Ngingeze ezinye izintandokazi zami ezaphuthelwa yimiphumela yocwaningo.

Okuhlangenwe nakho komsebenzisi

Ama-47% wabathengi athi ukusebenziseka nokuphendula yizinto ezibaluleke kakhulu kuwebhusayithi ye-e-commerce

  1. Speed - isiza se-ecommerce kumele sisheshe. Abathengi abathathu kwabane bathi bazoshiya iwebhusayithi ye-e-commerce uma yephuza ukulayisha
  2. Enembile - ukuzulazula, izinto ezivamile zenqola, nezici zesiza kumele kube lula ukuzithola nokuzisebenzisa.
  3. Isabele - Ama-51% abo bonke abantu baseMelika bathenga online nge-mobile, ngakho-ke isitolo kufanele sisebenze ngokukhululekile kuwo wonke amadivayisi.
  4. Shipping - izindleko zokuthumela ezibizayo nezikhathi ezinde zokulethwa kuzoba nomthelela ekuthengisweni.
  5. Security - qinisekisa ukuthi uphuma uphelele kusitifiketi se-EV SSL futhi ushicilele izitifiketi zokuhlolwa kwamabhuku ezokuphepha ezivela eceleni.
  6. Buyisela inqubomgomo - vumela izivakashi zazi inqubomgomo yakho yokubuyisa ngaphambi kokuthenga.
  7. Insizakalo yekhasimende - nikeza ingxoxo noma inombolo yocingo ukuphendula ekuthengiseni noma kwizicelo zesevisi.

Ulwazi Olubanzi Lomkhiqizo

Izivakashi kaningi azikakulungeli ukuthenga, empeleni zilapho ukucwaninga. Uma unikeza lonke ulwazi abaludingayo, bazokwazi ukuthenga lapho luphelele.

  1. Imininingwane yomkhiqizo - Abathengi abangama-77% bathi okuqukethwe kuthonya isinqumo sabo sokuthenga
  2. Umbuzo nezimpendulo - Uma imininingwane ingekho, ama-40% wabathengi abaku-inthanethi bafuna izindlela zokubuza imibuzo nezimpendulo ngaphambi kokuthenga
  3. Ukunemba - Abathengi abangama-42% babuyisele ukuthengwa nge-inthanethi ngenxa yolwazi olungelona iqiniso kanti abathengi abangama-86% bathi kungenzeka bangaphinde baphinde bakuthenge endaweni abayithenge kuyo.
  4. Kukhona kusitoki - Akukho lutho olukhungathekisa njengokudlula lapho uya ekuphumeni ngaphambi kokuthola ukuthi umkhiqizo awusekho. Gcina isayithi lakho kanye nemiphumela yosesho ivuselelwe ngesimo sesitoko usebenzisa amazwibela acebile.

Izithombe, Izithombe, Izithombe

Izivakashi zivame ukusesha imininingwane ebonakalayo kumikhiqizo ngoba azikho ukuzihlola mathupha. Ukuba nokukhethwa okuhle kwezithombe zokucaca okuphezulu kuzoshayela ukuthenga okwengeziwe.

  1. Izithombe Eziningi - Abathengi abangama-26% bathi balahle ukuthengwa okuku-inthanethi ngenxa yezithombe ezisezingeni eliphansi noma izithombe ezimbalwa kakhulu.
  2. Izinqumo Eziphezulu - Ukunikeza amandla okubona imininingwane enomkhawulo kuzinto zesithombe kubaluleke kakhulu kubathengi abaningi online.
  3. Zoom - 71% wabathengi basebenzisa njalo isici sokusondeza kuzithombe zomkhiqizo
  4. Speed - Qiniseka ukuthi izithombe zakho zicindezelwe futhi zilayishwe kusuka kunethiwekhi yokulethwa kokuqukethwe ukuqinisekisa ukuthi zilayishwa ngokushesha. Ungahle ufise nokuthumela kabusha izithombe ezingagxili (njengakwi-carousel).

Izilinganiso kanye Izibuyekezo

Ukufaka ukubuyekeza / izilinganiso ezingenamkhawulo kusayithi lakho kuzohlinzeka ngokuhlukahluka kwemibono futhi kwakhe ukwethenjwa ngabavakashi. Eqinisweni, abathengi abangama-73% bafuna ukubona ukuthi abanye abathengi bathini ngaphambi kokwenza isinqumo

  1. Akukhishwa - Abathengi abazethembi izilinganiso eziphelele, bacwaninga izilinganiso ezingezinhle ukuze babone ukuthi imibono yabanye ngomkhiqizo izosithinta yini isinqumo sabo sokuthenga.
  2. Ilungu langaphandle - 50% yabathengi bafuna ukubona ukubuyekezwa komkhiqizo ovela eceleni
  3. Okunhlobonhlobo - Abathengi bafuna ukuzizwa bekhululekile ngokuthenga, bafuna ukwazi ukubamba izinkampani ukuthi ziphendule, futhi bafuna ukubona izibuyekezo ezahlukahlukene ezigxila kuzinga nokuphepha kwemikhiqizo.
  4. Amazwibela - Nweba ukusebenza kwezilinganiso zakho nezibuyekezo zakho usebenzisa amazwibela acebile ukuze avele emiphumeleni yosesho.

Ukusesha Komkhiqizo On-Site

Ukusesha esizeni kubalulekile kulo lonke ulwazi lwe-e-commerce. Kwabanye abathengi, abathengi abangama-71% bathi basebenzisa njalo usesho, futhi imvamisa kuyinto yokuqala abaya kuyo esizeni.

  1. Qedela ngokuzenzekelayo - Yakha ngokusebenza okuphelele okuzenzakalelayo okuhlunga amagama womkhiqizo, izigaba, njll.
  2. Usesho lwe-Semantic - Sebenzisa usesho lwe-semantic ukuletha imiphumela engcono
  3. Izihlungi - 70% yabathengi bathi bakwazisa kakhulu ukukwazi ukuhlunga imikhiqizo ngosesho lwesiza
  4. Ukuhlunga - Amandla wokuhlela kuzibuyekezo, ukuthengisa, namanani entengo konke kuyasiza kubasebenzisi ukuthola imikhiqizo abayifunayo.
  5. Ama-breadcrumbs - Faka izinto zokuzulazula, ezinjenge-breadcrumbs kumakhasi wemiphumela
  6. Imiphumela eningiliziwe - Thumela izithombe nezilinganiso ngaphakathi kwemiphumela yosesho
  7. Iziqhathaniso - Nikeza ithuba lokuhlaziya izici zomkhiqizo namanani entengo eceleni.

Uhlu Lokuhlola Izici Zezomnotho

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