Ukukhangisa OkuqukethweI-Marketing InfographicsI-Social Media & Influencer Marketing

Ukukhuphuka Kokumaketha Okususelwa Kubantu Nokukhangisa

Ephepheni labo elimhlophe Lokumaketha Okusekelwe Kwabantu, i-Atlas inikeza izibalo ezithokozisayo mayelana ukumaketha nokukhangisa okusekelwe kubantu. Ngenkathi uchitha isikhathi esiningi kumakhalekhukhwini uwonke, u-25% wabantu usebenzisa amadivayisi angu-3 noma ngaphezulu ngosuku, futhi u-40% wabantu ushintsha amadivayisi ukuze uqedele umsebenzi.

Kuyini Ukumaketha Okusekelwe Kwabantu?

Ezinye izinhlelo zokusebenza nezinkundla zinikeza abakhangisi ikhono lokulayisha okulindelwe noma uhlu lwamakhasimende ukufanisa abasebenzisi phakathi kwalokhu kokubili. Uhlu lungalayishwa futhi lufaniswe kubasebenzisi abangaphakathi kwesistimu yomzali ngokusekelwe ekhelini le-imeyili. Bese umkhangisi angakhomba lolo hlu ngemikhankaso ethile.

Ngizithola ngikulezi zinwele eziphambanayo. Ngisebenzisa umakhalekhukhwini wami ukuze ngiphendule ama-imeyili nokuxhumana nabantu, bese kuthi ithebhulethi yami ngiphendule abaningi, bese ngingena emsebenzini oyinhloko kukhompuyutha yami ephathekayo. Lokhu, yiqiniso, kuyinkinga enkulu kubakhangisi. Ngokusebenzisa indlela ye-web-cookie, kunzima kakhulu ukuxhuma imvuthuluka bese ukhomba umuntu ongase abe khona noma ikhasimende kudivayisi ngayinye abayisebenzisayo.

Ngokusho kwe-Nielson OCR Norms:

  • U-58% wesilinganiso esisekelwe kukhukhi ushiwo ngokweqile
  • 141% isitatimende esingaphansi kwemvamisa esilinganisweni esisuselwa kukhukhi
  • Ukunemba okungu-65% ekuqondisweni kwezibalo zabantu esilinganisweni esisekelwe kukhukhi
  • U-12% wokuguqulwa ugejwe ngesilinganiso esisuselwa kukhukhi

Yingakho ke ukumaketha okusekelwe kubantu liyakhula. Esikhundleni sokumaketha kumakhukhi esiphequluli futhi izame ukuxhuma amachashazi, inkampani ingalayisha okulindelwe noma uhlu lwamakhasimende ngqo kunkundla yokukhangisa bese ikhomba labo basebenzisi kunoma iyiphi idivayisi. Akuwona amaphutha - abantu abaningi basebenzisa amakheli e-imeyili ahlukene phakathi kwezinkundla zokuxhumana kanye nezinkundla zebhizinisi. Kodwa inezinzuzo ezimangalisayo ngaphezu kwezinqubo ezijwayelekile zokukhomba nokuhlukanisa.

Isiginali kanye Nokuxhumana ihlole abakhangisi bemikhiqizo baseNyakatho Melika abaphezulu abangama-358 nabathengi bemidiya ye-ejensi ukuqonda umthelela kanye nekusasa lemithombo yezindaba engaphenduleka ezinhlanganweni zabo. Sithole ukuthi abakhangisi sebekulungele ukukhulisa utshalomali lwabo ezisombululweni zemidiya ezingalungiseka ezibophezela ukukhangisa kwabo kumakhasimende angempela ngesikhathi sangempela, okubanika amandla okukhomba izikhangiso zedijithali ngokunemba okwengeziwe nokuhambisana. Ekugcineni, ukukhangisa okusekelwe kubantu kuyisu labo lokunqoba izinselele zomhlaba osebenzisa amadivayisi amaningi.

Imiphumela iyamangalisa! U-70% wabakhangisi bachaze imiphumela yabo yokukhomba yenkampani yokuqala njengemihle noma elindelekile, u-63% wabakhangisi babika amazinga okuchofoza athuthukisiwe, futhi u-60% wabakhangisi uhlangabezane namazinga aphezulu okuguqulwa Nansi i-infographic ephelele evela kuSiginali:

Ukumaketha Okusekelwe Kubantu Nokukhangisa

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.