ABM
Ukumaketha Okusekelwe Akhawunti
I-ABM isifinyezo se- Ukumaketha Okusekelwe Akhawunti.
Kuyini Ukumaketha Okusekelwe Akhawunti?
Obeye aziwe njengo ukumaketha kwe-akhawunti okubalulekile, I-ABM iyindlela yokuthengisa yamasu egxile ekuqondiseni nasekubandakanyeni ama-akhawunti athile amanani aphezulu, ngokuvamile amabhizinisi noma izinhlangano, esikhundleni sokusakaza inetha ebanzi ukuze kufinyelelwe izethameli ezibanzi. Le ndlela ibaluleke kakhulu B2B ukumaketha nokuthengisa. Nansi incazelo enemininingwane ye-ABM:
- Ukuqonda Umqondo: I-ABM iphatha ama-akhawunti okungenzeka aphezulu angawodwana njengezimakethe ezihlukile. Izinkampani zenza amasu ngezifiso ku-akhawunti ngayinye eqondiwe esikhundleni sokudala imikhankaso yokumaketha yobukhulu obubodwa.
- Ukuhlonza ama-Akhawunti Alungile: Isinyathelo sokuqala ku-ABM ukuhlonza ama-akhawunti ahambisana nezinjongo zebhizinisi lakho. Lawa ngokuvamile ama-akhawunti anamandla amakhulu emali engenayo, ubambiswano lwesikhathi eside, noma ukubaluleka kwamasu.
- Ukwakha Abantu abanemininingwane: Ngemva kokukhetha ama-akhawunti aqondiwe, abasebenzi be-ABM badala abantu abanemininingwane kubenzi bezinqumo ababalulekile ngaphakathi kwalawo ma-akhawunti. Laba bantu bahlanganisa izindima zomsebenzi, amaphuzu obuhlungu, imigomo, kanye nezintandokazi zokuxhumana.
- Ukuthunga okuqukethwe: I-ABM ihlanganisa ukudala okuqukethwe kanye nesibambiso sokumaketha esiklanyelwe ngokukhethekile ukubhekana nezidingo eziyingqayizivele nezinselele zama-akhawunti okuqondiwe. Lokhu okuqukethwe kuvame ukwenziwa kube ngokwakho kakhulu.
- Ukusebenzisana Kweziteshi Eziningi: I-ABM isebenzisa indlela eneziteshi eziningi, isebenzisa iziteshi ezihlukene zokumaketha njenge-imeyili, inkundla yezokuxhumana, i-imeyili eqondile, nemicimbi ukuze izibandakanye nama-akhawunti okuqondiwe.
- Vala Ukuqondanisa Kwezokuthengisa Nokumaketha: I-ABM idinga ukubambisana okuseduze phakathi kwamaqembu okuthengisa nawokuthengisa. Baqinisekisa ukuthi imilayezo nokuxhumana kuyahambisana futhi kuhambisana nezidingo zama-akhawunti.
- Ukulinganisa kanye ne-Analytics: I-ABM ithembele kudatha nezibalo ukukala impumelelo yemikhankaso. Amamethrikhi angase ahlanganise izilinganiso zokuzibandakanya, ukukhula kwamapayipi, amanani okuguqulwa, kanye nemali engenayo etholwa ngama-akhawunti aqondiwe.
- Ukungafinyeleli: I-ABM ingasetshenziswa ngezilinganiso ezihlukahlukene, kusukela ekugxileni eqenjini elincane lama-akhawunti amanani aphezulu kuya kumasegimenti amakhulu amathemba abalulekile. Indlela yokusebenza iyaguquguquka futhi ivumelana nezinjongo nezinsiza zenkampani.
- Izinselele: Nakuba i-ABM ingaveza imiphumela ebalulekile, iphinda iveze izinselele. Kudinga izinga eliphezulu lokwenza kube ngokwakho, okungase kusebenzise izinsiza. Ukwengeza, ukuhlonza ama-akhawunti alungile nokuwabandakanya ngokuphumelelayo kungaba inqubo eyinkimbinkimbi.
- Ubuchwepheshe Namathuluzi: Izinkampani eziningi zisebenzisa isofthiwe ekhethekile ukusekela imizamo yazo ye-ABM. Lawa mathuluzi angasiza ekukhetheni i-akhawunti, ukwenza kube ngokwakho okuqukethwe, kanye nezibalo.
Ukumaketha Okusekelwe ku-Akhawunti kuyindlela yamasu ebeka kuqala ikhwalithi kunobuningi, okuhloswe ngayo ukwakha ubudlelwano obuqinile neqembu elikhethiwe lama-akhawunti amanani aphezulu. Ngokwenza imizamo yokumaketha ihambisane nezidingo ezithile zalawa ma-akhawunti, izinkampani zingafinyelela amazinga okuguqulwa angcono, inani eliphezulu lokuphila kwamakhasimende, kanye nokuqondanisa okuthuthukisiwe phakathi kwamaqembu okuthengisa nawokuthengisa. I-ABM isidume kakhulu ekukhangiseni kwe-B2B ngekhono layo lokushayela ukusebenzelana okunenjongo nokuhlosiwe namakhasimende abalulekile namathemba.
- Isifinyezo: ABM