Imethrikhi esetshenziselwa ukukala ukusebenza komkhankaso Wemikhiqizo Exhaswe Nge-Amazon. I-ACoS ibonisa isilinganiso semali echithwe yizikhangiso ekuthengisweni okuhlosiwe futhi ibalwa ngale fomula: ACoS = imali echithwe yizikhangiso ÷ ukuthengisa.
kulesi Martech Zone Ingxoxo, sikhuluma noKate Bradley-Chernis, i-CEO kwaLate (https://www.lately.ai). UKate usebenze nemikhiqizo emikhulu kunayo yonke emhlabeni ukwenza amasu wokuqukethwe aqhuba ukubandakanyeka nemiphumela. Sixoxa ngokuthi ubuhlakani bokufakelwa busiza kanjani ukushayela imiphumela yokuthengisa yokuqukethwe. Muva nje ukuphathwa kokuqukethwe kwe-AI kwezokuxhumana…
kulesi Martech Zone Ingxoxo, sikhuluma noMark Schaefer. UMark ungumngane omkhulu, umeluleki, umbhali omkhulu, isikhulumi, i-podcaster, nomxhumanisi embonini yezentengiso. Sixoxa ngencwadi yakhe entsha, iCumulative Advantage, edlula ukumaketha futhi ikhuluma ngqo nezici ezinomthelela empumelelweni ebhizinisini nasempilweni. Siphila emhlabeni…
kulesi Martech Zone Ingxoxo, sikhuluma nomsunguli kanye ne-CEO yeCasted, uLindsay Tjepkema. ULindsay uneminyaka engamashumi amabili ekumaketheni, ungumakadebona wepodcaster, futhi waba nombono wokwakha ipulatifomu yokukhulisa nokukala imizamo yakhe yokumaketha ye-B2B ... ngakho wasungula iCasted! Kulesi siqephu, uLindsay usiza abalaleli ukuthi baqonde: * Kungani ividiyo…
Sekuyiminyaka ecishe ibe yishumi uMarcus Sheridan efundisa izimiso zencwadi yakhe kuzethameli emhlabeni jikelele. Kepha ngaphambi kokuba kube yincwadi, indaba ye-River Pools (eyayiyisisekelo) yafakwa ezincwadini eziningi, ekushicilelweni, nasezingqungqutheleni zendlela yayo eyingqayizivele emangalisayo ye-Inbound and Content Marketing. Kulokhu Martech Zone Ingxoxo,…
kulesi Martech Zone Ukuxoxisana, sikhuluma noPouyan Salehi, usomabhizinisi oyisipesheli futhi unikele iminyaka eyishumi edlule ekwenzeni ngcono nokuzenzakalela inqubo yokuthengisa yama-reps okuthengisa ama-B2B namathimba wezimali. Sixoxa ngamathrendi ezobuchwepheshe afake ukuthengiswa kwe-B2B futhi sihlola ukuqonda, amakhono nobuchwepheshe obuzothengisa ukuthengisa…
kulesi Martech Zone Ingxoxo, sikhuluma noMichelle Elster, uMongameli weRabin Research Company. UMichelle unguchwepheshe kuzo zombili izindlela zokucwaninga nobungako ezinolwazi olunzulu emhlabeni wonke kwezentengiso, ukuthuthukiswa komkhiqizo omusha, kanye nezokuxhumana ngamasu. Kule ngxoxo, sixoxa: * Kungani izinkampani zitshala imali ocwaningweni lwemakethe? * Kanjani…
kulesi Martech Zone Ingxoxo, sikhuluma noGuy Bauer, umsunguli nomqondisi wezobuciko, noHope Morley, umphathi omkhulu we-Umault, i-ejensi yokuthengisa yamavidiyo wokudala. Sixoxa ngempumelelo ka-Umault ekwakheni ama-video amabhizinisi akhula kahle embonini egcwele ama-corporate corporate amavidiyo. I-Umault inephothifoliyo enhle yokuwina namakhasimende…
kulesi Martech Zone Ingxoxo, sikhuluma noJason Falls, umbhali we-Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). UJason ukhuluma ngemvelaphi yokukhangisa okunomthelela ngokusebenzisa imikhuba emihle yanamuhla enikeza imiphumela ephakeme kakhulu yemikhiqizo esebenzisa amasu amakhulu wokukhangisa anamandla. Ngaphandle kokubamba futhi…
kulesi Martech Zone Ukuxoxisana, sikhuluma noJohn Vuong we-Local SEO Search, usesho oluphelele lwensizakalo, okuqukethwe, kanye ne-ejensi yemithombo yezokuxhumana yamabhizinisi endawo. UJohn usebenza namakhasimende emazweni omhlaba futhi impumelelo yakhe ihlukile kubeluleki be-Local SEO: UJohn uneziqu zezezimali futhi wayengumuntu owamukela izinto zedijithali ekuqaleni, esebenza ngokwesiko…
kulesi Martech Zone Ingxoxo, sikhuluma noJake Sorofman, uMongameli weMetaCX, iphayona ngendlela entsha esekelwa emiphumeleni yokulawula umjikelezo wempilo yamakhasimende. I-MetaCX isiza i-SaaS nezinkampani zemikhiqizo yedijithali ukuthi ziguqule ukuthi zithengisa kanjani, zihambise kanjani, zivuselele futhi zikhulise kanjani ngesipiliyoni esisodwa esixhunyiwe esifaka ikhasimende kuzo zonke izigaba. Abathengi kwa-SaaS…