I-MCM

Ukuphathwa kokuqukethwe kokumaketha

MCM is the acronym for Ukuphathwa kokuqukethwe kokumaketha.

Kuyini Ukuphathwa kokuqukethwe kokumaketha?

Inqubo yokuhlela, ukudala, ukuphatha, kanye nokuletha zonke izinhlobo zokuqukethwe ngaphakathi kwenhlangano yokumaketha. Lokhu kufaka phakathi noma yini kusukela kokuthunyelwe kwebhulogi, amaphepha amhlophe, nama-eBooks, kuya kuma-infographics, okuthunyelwe kwenkundla yezokuxhumana, nokuqukethwe kwevidiyo.

I-MCM ibalulekile ukuze kuqondiswe konke okuqukethwe nesu lokumaketha lenhlangano lilonke kanye nokuqinisekisa ukuthi isetshenziswa ngempumelelo kuzo zonke izinkundla nemikhankaso. Inhloso iwukuqinisekisa ukungaguquguquki ekufakweni kwebhrendi nasekuthumeleni imiyalezo, ukwenza lula izinqubo zokudala okuqukethwe, ukwandisa ukusetshenziswa kwakho konke okuqukethwe okudaliwe, kanye nokuthuthukisa ukusebenza kahle nempumelelo yemizamo yokumaketha yenhlangano.

I-MCM ingahlukaniswa ngezinqubo ezimbalwa ezibalulekile:

  1. Ukuhlelwa kokuqukethwe: Ukunquma ukuthi yikuphi okuqukethwe okuzodalwa, ukuthi kuzokhishwa nini, nokuthi kuzoshicilelwa kuziphi izinkundla. Lokhu kufanele kuhambisane nezinjongo zokumaketha jikelele kanye nezidingo zababukeli.
  2. Ukudalwa kokuqukethwe: Ukukhiqizwa kokuqukethwe kwangempela, ngokuvamile okubandakanya ithimba lababhali, abaklami, nabanye ochwepheshe bokusungula.
  3. Ukuphathwa kokuqukethwe: Ukuhlela okuqukethwe ngendlela efinyeleleka kalula futhi kulula ukuyisebenzisa, ngokuvamile ngohlelo lokuphatha okuqukethwe (
    CMS). Lokhu kungabandakanya ukuphatha izinguqulo, ukugunyaza, nezimvume zokuqukethwe.
  4. Ukusatshalaliswa kokuqukethwe: Ukushicilela okuqukethwe eziteshini nasezinkundleni ezahlukene, okuhlanganisa inkundla yezokuxhumana, amawebhusayithi ezinkampani, izincwadi zezindaba ze-imeyili, njll.
  5. Ukuhlaziywa kokusebenza kokuqukethwe: Ukusebenzisa izibalo ukukala ukusebenza kokuqukethwe mayelana nokuzibandakanya, ukuguqulwa, SEO izinga, namanye amamethrikhi angukhiye. Lokhu kusiza ukwazisa isu lokuqukethwe lesikhathi esizayo.

Izinhlangano eziningi zisebenzisa i-Marketing Content Management System (I-MCMS) ukuphatha lezi zinqubo ngempumelelo kakhudlwana, isisombululo sesofthiwe esiza ukwenza ngokuzenzakalelayo kanye nokwenza lula le misebenzi. Iphinde ivumele ukubambisana okukhulu phakathi kwamalungu eqembu kanye nokulandelela ukusebenza kokuqukethwe okunembe kakhudlwana.

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