MRR

Imali engenayo yenyanga njalo

I-MRR isifinyezo se Imali engenayo yenyanga njalo.

Kuyini Imali engenayo yenyanga njalo?

Imethrikhi esetshenziswa izinkampani ezinamamodeli ebhizinisi asuselwe kokubhaliselwe ukukala inani eliphelele lemali engenayo ebikezelwayo ezilindele ukuyithola nyanga zonke. I-MRR iyisamba sayo yonke imali engenayo yokubhaliselwe kwanyanga zonke, efakwa ezinkokhelweni zanyanga zonke ezivela kuwo wonke amakhasimende asebenzayo. Uma amakhasimende esezinhlelweni zamanani ahlukene, inkokhelo yanyanga zonke yekhasimende ngalinye ifinyezwa ukuze kutholwe ingqikithi ye-MRR.

Ifomula ye-MRR

Nansi isibalo esiyisisekelo:

\umbhalo{MRR} = \ isamba (\umbhalo{Imali Yokubhalisa Yanyanga Zonke Ngekhasimende ngalinye})

kuphi:

  • Inkokhelo yanyanga zonke yokubhalisela iKhasimende ngalinye: Inani lemali elikhokhiswa ikhasimende ngenyanga eyodwa yesevisi.

Lesi sibalo singaba nzima kakhulu uma udinga ukulandisa ngokuthuthukiswa, ukwehlisa, kanye ne-churn.

\umbhalo{MRR} = \left( \sum_{\text{amakhasimende amasha}} \umbhalo{Imali Yanyanga Zonke} \kwesokudla) + \left( \sum_{\text{upgrades}} \umbhalo{Thuthukisa Umehluko Wemali} \kwesokudla ) - \kwesokunxele( \sum_{\text{downgrades}} \umbhalo{Yehlisa Umehluko Wemali Ekhokhwayo} \kwesokudla) - \left( \sum_{\text{churned amakhasimende}} \umbhalo{Imali Yanyanga zonke} \kwesokudla)

kuphi:

  • Amakhasimende Amasha: Amakhasimende abhalisele isevisi phakathi nenyanga.
  • Inkokhelo yanyanga zonke (yamakhasimende amasha): Inkokhelo eqhubekayo amakhasimende amasha avuma ukuyikhokhela inyanga yesevisi.
  • Ukuthuthukiswa: Amakhasimende akhona athuthele kuhlelo lokubhaliselwe lwenani eliphezulu phakathi nenyanga.
  • Thuthukisa Umehluko Wezindleko: Umehluko enkokhelweni yanyanga zonke ewumphumela wokuthuthukela ohlelweni olunenani eliphezulu.
  • Ama-Downgrades: Amakhasimende akhona athuthele kuhlelo lokubhaliselwe olunenani eliphansi phakathi nenyanga.
  • Umehluko Wezindleko Zokwehlisa: Umehluko enkokhelweni yanyanga zonke ewumphumela wokwehliselwa ohlelweni lwenani eliphansi.
  • Amakhasimende Ashintshiwe: Amakhasimende akhansele ukubhalisa kwawo futhi awasanikela emalini engenayo yanyanga zonke.
  • Inkokhelo yanyanga zonke (yamakhasimende ashintshile): Inkokhelo eqhubekayo yenza amakhasimende akhokhwe ngaphambi kokuthi akhansele ukubhalisa kwawo.
  • Isifinyezo: MRR
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