RFM Izifinyezo

RFM

I-RFM isifinyezo se- Okwakamuva, Imvamisa, Imali.

Okwakamuva, ukuvama, kanye nenani lemali i-metric yokumaketha esetshenziselwa ukuhlaziya nokuhlonza amakhasimende abaluleke kakhulu ngokusekelwe ekusetshenzisweni kwawo kwemali. I-RFM ingasetshenziswa ukubikezela, ukubeka phambili, kanye nokushayela ukuxoxisana kwesikhathi esizayo ukuze kwandiswe inani lokuphila kwekhasimende (I-CLV) ngokusheshisa nokwandisa ukuthenga. Ingase futhi isetshenziselwe ukuchaza kangcono ikhasimende lakho elifanelekile noma amakhasimende akhombe anezici ezifanayo zokubala kwabantu noma ze-firmagraphic.