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Izwi-Lomlomo

U-WOM isifinyezo se Izwi-Lomlomo.

Kuyini Izwi-Lomlomo?

Isho ukuxhumana okungakahleleki phakathi kwabathengi mayelana nezici, izinzuzo, noma izithiyo zomkhiqizo, isevisi, noma uhlobo. Ngokungafani nezindlela zokuthengisa zendabuko, i-WOM iyinqubo yemvelo eqhutshwa ulwazi lwamakhasimende kanye nemibono. Kuyithuluzi elinamandla ekuthengiseni nasekukhangiseni ngezizathu ezimbalwa:

  1. Ukwethemba Nokwethembeka: Abantu bathambekele ekuthembeni izincomo ezivela kubangani, umndeni, noma ngisho nezibuyekezo ze-inthanethi ngaphezu kokukhangisa okuqondile okuvela ezinkampanini, njengoba bebona le mithombo njengethembekile kakhulu futhi engachemile.
  2. Amandla Wegciwane: Okokuzizwisa okuhle noma okubi kungabiwa ngokushesha futhi kukhuliswe ngezinkundla zokuxhumana, kokubili ungaxhunyiwe ku-inthanethi naku-inthanethi, okungenzeka kufinyelele izethameli ezibanzi ngokushesha.
  3. Ithonya Ezinqumweni Zokuthenga: I-WOM enhle ingakhuphula ukuthengisa ngokuphawulekayo ngoba abangaba amakhasimende bavame ukuthonywa imibono yabanye asebesebenzise umkhiqizo noma isevisi.
  4. Izindleko-Ngempumelelo: I-WOM ngokuvamile iyithuluzi lokumaketha elibiza kancane uma liqhathaniswa nokukhangisa okuvamile, njengoba ithembele kumakhasimende ukusabalalisa ulwazi.
  5. Impendulo Yokuthuthukisa: I-WOM inikeza impendulo ebalulekile ezinkampanini mayelana nalokho amakhasimende akwazisayo noma angakuthandi mayelana nemikhiqizo noma amasevisi abo, esiza ekuthuthukiseni iminikelo nokwaneliseka kwamakhasimende.

Esikhathini sedijithali, i-WOM inabela ekubuyekezweni kwe-inthanethi, okuthunyelwe kwenkundla yezokuxhumana, amabhulogi, nezinye izinkundla zedijithali, inwebe ukufinyelela nomthelela wayo. Ukukhuthaza i-WOM enhle kuyisu elibalulekile lamabhizinisi, ngokuvamile elizuzwa ngokuqinisekisa ukwaneliseka kwamakhasimende, ukwakha ubudlelwano obuqinile, nokuxhumana ngempumelelo namakhasimende.

Njengesu, kukhona futhi ukumaketha ngomlomo (WOMM), okukhuthaza i-WOM.

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