I-Act-On: Inhloso-Yakhelwe, i-SaaS, i-Cloud-based Marketing Automation

yenza kwipulatifomu lokumaketha okuzenzakalelayo

Ukumaketha kwanamuhla ukumaketha kwedijithali. Ububanzi bawo obubanzi buhlanganisa amasu aphumayo nangenayo, amaqhinga okuhola nokukhulisa, kanye nezinhlelo zokusebenzisa impilo yamakhasimende nokukhuthaza. Ukuze baphumelele, abathengisi badinga isisombululo sokumaketha sedijithali esinamandla, esivumelana nezimo, esisebenzisanayo namanye amasistimu namathuluzi, enembile, asebenziseka kalula, asebenzayo futhi abiza izindleko.

Ngokwengeziwe, amaphesenti angama-90 amabhizinisi emhlabeni wonke mancane; nawo amaqembu abo okukhangisa. Kodwa-ke, izixazululo eziningi kakhulu zokumaketha azenzelwanga ukuhlangabezana nezidingo zezinhlangano ezincane noma amaqembu amancane wokumaketha atholakala njalo ngaphakathi kwamabhizinisi amakhulu. Izinkampani ezisebenzisa ukumaketha okuzenzakalelayo zibona ukuguqulwa okungcono okungu-107%.

I-Act-On Marketing Automation Solution Uhlolojikelele

I-Act-On inikeza isoftware-as-a-service, isisombululo sokumaketha esisuselwa emafini esivumela abathengisi ukuthi bahlanganyele nabathengi kulo lonke uhlelo lokuphila kwamakhasimende. Ipulatifomu yalo yakhelwe injongo ukunikeza izinkampani ezincane nezisemaphakathi lonke inani lohlelo lokuzenzekelayo lokumaketha kwamabhizinisi, ngaphandle kobunzima nezinsizakusebenza ze-IT ezidingeka kakhulu.

Ipulatifomu ye-Act-On ivumela abathengisi ukuthi benze imikhankaso eyinkimbinkimbi yokukhangisa kuyo yonke iwebhu, iselula, i-imeyili, kanye nomphakathi. Kubandakanya amakhono we: ukumaketha nge-imeyili, ukulandelwa kwezivakashi zewebhusayithi, amakhasi okufika kanye namafomu, ukuhola amagoli nokukhulisa, ukushicilela kwezenhlalo kanye nokuhlwaya, izinhlelo ezizenzakalelayo, ukuhlolwa kwe-A / B, ukuhlanganiswa kweCRM, ukuphathwa kwe-webinar nokuningi.

Nge-Act-On, imizamo yokumaketha ingalinganiswa futhi yenziwe ngcono kususelwa kudatha enzima kunemizwa yokugaya. Abakhangisi bangakwazi kalula:

  • Phatha futhi uthuthukise zonke izigaba zesipiliyoni samakhasimende;
  • Faka ukusetshenziswa kwemali kwezentengiso kumali engenayo;
  • Landelela umsebenzi wokulindelwa kusuka ekubandakanyeni kokuqala nokuguqulwa uye ekuthengisweni okuvaliwe uphinde uphinda ukuthengisa;
  • Bika ngemikhankaso, kusuka emazingeni aphezulu kuye ekucekelweni phansi okuningiliziwe.

Ipulatifomu ye-Act-On ime eceleni ikakhulukazi ekusebenziseni kwayo nasekusekelweni kwayo kwamakhasimende okungenakuqhathaniswa: abasebenzisi bavame ukwenza imikhankaso yabo yokuqala ezinsukwini ezimbalwa (amasistimu wefa angathatha amasonto noma izinyanga) futhi athole ukwesekwa okuzinikele (ifoni / i-imeyili ) ngaphandle kwezindleko ezingeziwe.

I-Act-On futhi ihlukile emandleni ayo okubhekana nezidingo zabakhangisi banamuhla ngokuhlalisa zonke izigaba zohambo lomthengi nokunikeza amandla ukumaketha ukuthinta zonke izigaba zempilo yamakhasimende (kusuka ekuqwashiseni nasekutholakaleni kuya ekugcineni kwamakhasimende nokwandiswa). Ngokwengeziwe, kuvumela abathengisi ukuthi bahlanganise izinhlelo zokusebenza ezihamba phambili ngamathuluzi asebevele bewasebenzisa, ngakho-ke banamandla okushintsha izitaki zabo zokumaketha ukuze zivumelane nezidingo zabo zebhizinisi eziguqukayo.

Ucwaningo luka-Act-On lukhombisa ukuthi izinhlelo zokumaketha ezenzelwe izidingo zomkhakha ziveza imiphumela ephakeme kakhulu kunaleyo engekho. Ngenxa yalokhu, i-Act-On isanda kumemezela ukwethulwa kwe-Act-On Industry Solutions, ehlelelwe izimboni ezahlukahlukene ezibandakanya ukunakekelwa kwezempilo, ezokuhamba, ezezimali, ezokukhiqiza nezokuthengisa, nokuningi okuzayo. Idizayinelwe ukuletha i-ROI ethuthukisiwe nokwamukelwa okusheshayo kokuzenzakalela kokumaketha, i-Act-On Industry Solutions inikeza:

  • Okuqukethwe - Ama-templates aqondene nomkhakha we-imeyili, amafomu, namakhasi okufika anezibonelo eziningi zomkhankaso ezingangeniswa / zithunyelwe kalula kuma-akhawunti wonke;
  • Izinhlelo - Ukugeleza kokusebenza okuzenzakalelayo okwakhelwe ngaphambili ukuxhasa imikhankaso yezinyathelo eziningi yokunakekelwa nokubandakanya;
  • zokubekisa - Ukutholakala kwemiphumela yokusebenza ehlanganisiwe yemisebenzi yokumaketha ezimbonini ezahlukahlukene.

Thatha ukuvakasha kwevidiyo kwe-Act-On

I-Act-On Engagement Insights

I-Engagement Insights iyithuluzi lokubika elinikeza ukufinyelela kwesikhathi sangempela kuma-analytics omkhankaso wokumaketha ngezifanekiso ezithunyelwa futhi ezivuselelwa bukhoma ze-Google AmaSpredishithi ne-Microsoft Excel.

Yize ukumaketha okuqhutshwa yidatha sekuyinto ebalulekile emikhankasweni kulezi zinsuku, ukuphathwa kwedatha kusalokhu kuyinselelo enkulu kubathengisi abaningi be-B2B, ngokusho kocwaningo lwakamuva. I-Engagement Insights yenza kube lula ukubuka, ukuthekelisa nokwabelana ngemininingwane, eyenza abathengisi bakwazi ukuthuthukisa nokwenza ngcono imikhankaso yabo futhi kwenze idatha yezokumaketha ifinyeleleke kalula kwamanye amaqembu kuyo yonke inhlangano.

Imikhuba Engcono Kakhulu Yokumaketha

Izinkampani ezingama-74% ezisebenzisa ukuzenzakalela kwezentengiso zibona i-ROI enhle ezinyangeni eziyi-12 noma ngaphansi. Yonke inkampani izoba nezinhloso ezihlukile ezisekela izinqubo zayo ezithile zebhizinisi, kepha kunemikhuba emihle esungulwe engasiza ukusebenzisa kakhulu uhlelo lwakho lokuzenzakalela lokumaketha:

  • Thuthukisa uhlaka lokuphatha oluhola ngokusemthethweni echaza indima nobudlelwano phakathi kwalawa mathuluzi nezinqubo eziyisithupha ezibalulekile zokumaketha: idatha, ukuhlela okuholayo, ukuhola umzila, iziqu eziholayo, ukukhulisa okuhola, kanye namamethrikhi. Qiniseka ukuthi ukuthengisa nokumaketha kuyavumelana esinyathelweni ngasinye, bese usebenzisa ulimi olufanayo ukukuchaza.
  • Qondanisa izinqubo zokukhangisa nezinhloso nomnyango wokuthengisa. Amakhasimende angena kufaneli yokuthengisa ngokuhamba kwesikhathi kunqubo yesinqumo kunanini ngaphambili. Lokhu kuyiqiniso kuzo zombili izinkampani ze-B2B ne-B2C. Lokhu kusho ukuthi ukumaketha ngeke kumane kunikeze amagama aqinisekisiwe kumnyango wezentengiso.
  • Umtapo wolwazi wokumaketha kufanele ifake okuqukethwe okubandakanya umthengi ofundile, futhi inhlangano kufanele ibe namandla ngokwanele ukuze ixhumane namathemba ngokushesha nje lapho iveza inhloso yokuthenga.
  • Bheka izixazululo zokuzenzakalela zokumaketha ezigcizelela amathuluzi namakhono wabakhangisi, kunezidingo ze-IT. Ukuzenzekelayo kokumaketha kufanele kuholwe ochwepheshe bezentengiso, hhayi i-CIO.

I-Act-On isebenza izinkampani ezingaphezu kwezingu-3,000 XNUMX ezisukela kusayizi kusuka kumabhizinisi amancane naphakathi nendawo kuya eminyangweni yamabhizinisi amakhulu, ezimbonini ezahlukahlukene (njengezinsizakalo zezezimali, ukunakekelwa kwezempilo, ukukhiqizwa, isoftware, ezemfundo nobuchwepheshe). Amakhasimende amanje afaka iXerox, Swarovski, i-University of Ohio ne-ASPCA, elinye lamacala okusetshenziswa okuphoqeleka kakhulu ukuthi abe yi-LEGO Education.

Abakhangisi bangaphansi kwengcindezi enkulu kunangaphambilini yokuletha imiphumela kuzo zonke izici zempilo yokuphila kwamakhasimende. Ubuchwepheshe bethu bunikeza abathengisi amandla okusebenzisa idatha ukushayela izinqumo futhi bahlela kabusha indlela ama-brand ahlangana ngayo nabathengi babo. Ngenxa yalokhu, abathengisi namuhla baphendula kakhulu futhi basebenza ngempumelelo, banikela ngqo ekukhuleni kwemali engenayo kanye nokwaneliseka kwamakhasimende. U-Andy MacMillan, i-CEO, i-Act-On Software

Isifundo Samacala Okuzenzakalela Okumaketha - Act-On

Ukusebenza nabafundisi nabaphathi abavela ku-K-6 ukuthuthukisa izixazululo nezinsizakusebenza zokufunda ekilasini ezisebenzisanayo, i-LEGO Education iphendukele ekuthengiseni okuzenzakalelayo ngemuva kokubona ukuthi isisombululo sayo sokumaketha nge-imeyili asikwazanga ukukhula ngokukhula kwenkampani. I-Act-On kungekudala ikhombise ukulingana okungcono kakhulu kwezidingo ezihlukile ze-LEGO, ngenxa yamanani entengo aguquguqukayo namandla okuhola okuqinile, futhi yasetshenziswa ngokushesha - ngokushesha yaveza imininingwane ngepayipi lokuthengisa leLEGO Education nokusiza iqembu lokumaketha lesigaba ukubeka phambili phambili imikhondo engenayo .

With I-Act-On, Imfundo yeLEGO ikwazile ukusebenzisa imikhankaso eyi-14 ezenzakalelayo ngonyaka (kusuka ezinhlelweni ezimbili ezedlule ezenziwa nge-imeyili), futhi manje isijabulela Amaphesenti angama-29 wezinga lokuguqulwa.

Funda i-Full Case Study

isenzo-sokumaketha-ezishintshayo-umthelela

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