Incwadi ye-AdTech: Isisetshenziswa Samahhala Esiku-inthanethi Sokufunda Konke Ngobuchwepheshe Bokukhangisa

Incwadi ye-AdTech

I-ecosystem yokukhangisa eku-inthanethi inezinkampani, amasistimu ezobuchwepheshe, nezinqubo eziyinkimbinkimbi zobuchwepheshe konke okusebenza ndawonye ukuletha izikhangiso kubasebenzisi abakwi-inthanethi kuyo yonke i-Intanethi. Ukukhangisa okuku-inthanethi kulethe okuhle okuningi. Kokunye, kunikezwe abadali bokuqukethwe ngomthombo wemali ukuze bakwazi ukusabalalisa okuqukethwe kwabo mahhala kubasebenzisi be-inthanethi. Kubuye kwavunyelwa amabhizinisi amasha nezikhona ezobuchwepheshe ukuthi akhule futhi achume.

Kodwa-ke, ngenkathi imboni yezokukhangisa eku-inthanethi ibhekane nezimo eziningi, kubuye kube nezinkinga eziningi. Ezinye izibonelo ezisemqoka zifaka ukushaywa kanzima yibhamuza le-dot-com ngasekupheleni kweminyaka yama-1990s / ekuqaleni kweminyaka yama-2000, futhi muva nje, ukwethulwa kwemithetho yobumfihlo (isb. I-GDPR) nezilungiselelo zobumfihlo kuziphequluli (isb. abakhangisi abanomthelela, izinkampani ze-AdTech, nabashicileli.

Amapulatifomu nezinqubo ezakha i-AdTech ziyinkimbinkimbi kakhulu futhi kunezinsizakusebenza ezimbalwa kakhulu ngaphandle lapho ezichaza ngendlela elula ukuqondakala futhi esobala ukuthi ukukhangisa kwe-inthanethi kusebenza kanjani kumbono oyisisekelo nobuchwepheshe.

Incwadi ye-AdTech

Izahluko ezimbalwa zokuqala zale ncwadi zethula umlando wokukhangisa online futhi zibeka isimo sezahluko ezilandelayo. I-Clearcode ihlanganisa izisekelo zokukhangisa nge-digital bese kancane kancane ziqala ukwethula amapulatifomu, abalamuli, nezinqubo zobuchwepheshe. Izahluko zifaka:

  1. Isingeniso
  2. Izisekelo Zokukhangisa
  3. Umlando Wezobuchwepheshe Bokukhangisa Kwedijithali
  4. Ama-Main Technology Platforms kanye nabaxhumanisi ku-Digital Advertising Ecosystem
  5. Izindlela Zokukhangisa Eziphambili Neziteshi
  6. Ukukhonza isikhangiso
  7. Ukuqondiswa kwezikhangiso nokulawulwa kwesabelomali
  8. Ukulandelela kanye nokubika okuvelayo, ukuchofoza, nokuguqulwa kuma-Platform e-AdTech
  9. Izindlela Zokuthenga Imidiya: Uhlelo, Ukubhida Kwesikhathi Sangempela (i-RTB), Ukubhida Kwezihloko, ne-PMP
  10. Ubunikazi Bomsebenzisi
  11. Amapulatifomu Okuphathwa Kwedatha (ama-DMP) nokusetshenziswa kwedatha
  12. Isimangalo
  13. Ukukhwabanisa nokubukwa
  14. Ubumfihlo bomsebenzisi ekukhangiseni kwedijithali
  15. I-AdTech evela kubabhekisi babathengisi kanye nama-ejensi

Ithimba I-clearcode - inkampani eklama, ithuthukise, yethule, futhi igcine isoftware ye-AdTech neMarTech - yabhala Incwadi ye-AdTech njengomthombo oqondile wokuqondwa yinoma ngubani ubuchwepheshe bokukhangisa bedijithali.

Ukushicilelwa okuku-inthanethi kungumthombo wamahhala iqembu eligcina livuselelwa. Ungayithola lapha:

Funda Incwadi Ye-AdTech

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.