I-ecosystem yokukhangisa eku-inthanethi inezinkampani, amasistimu ezobuchwepheshe, nezinqubo eziyinkimbinkimbi zobuchwepheshe konke okusebenza ndawonye ukuletha izikhangiso kubasebenzisi abakwi-inthanethi kuyo yonke i-Intanethi. Ukukhangisa okuku-inthanethi kulethe okuhle okuningi. Kokunye, kunikezwe abadali bokuqukethwe ngomthombo wemali ukuze bakwazi ukusabalalisa okuqukethwe kwabo mahhala kubasebenzisi be-inthanethi. Kubuye kwavunyelwa amabhizinisi amasha nezikhona ezobuchwepheshe ukuthi akhule futhi achume.
Kodwa-ke, ngenkathi imboni yezokukhangisa eku-inthanethi ibhekane nezimo eziningi, kubuye kube nezinkinga eziningi. Ezinye izibonelo ezisemqoka zifaka ukushaywa kanzima yibhamuza le-dot-com ngasekupheleni kweminyaka yama-1990s / ekuqaleni kweminyaka yama-2000, futhi muva nje, ukwethulwa kwemithetho yobumfihlo (isb. I-GDPR) nezilungiselelo zobumfihlo kuziphequluli (isb. abakhangisi abanomthelela, izinkampani ze-AdTech, nabashicileli.
Amapulatifomu nezinqubo ezakha i-AdTech ziyinkimbinkimbi kakhulu futhi kunezinsizakusebenza ezimbalwa kakhulu ngaphandle lapho ezichaza ngendlela elula ukuqondakala futhi esobala ukuthi ukukhangisa kwe-inthanethi kusebenza kanjani kumbono oyisisekelo nobuchwepheshe.
Incwadi ye-AdTech
Izahluko ezimbalwa zokuqala zale ncwadi zethula umlando wokukhangisa online futhi zibeka isimo sezahluko ezilandelayo. I-Clearcode ihlanganisa izisekelo zokukhangisa nge-digital bese kancane kancane ziqala ukwethula amapulatifomu, abalamuli, nezinqubo zobuchwepheshe. Izahluko zifaka:
- Isingeniso
- Izisekelo Zokukhangisa
- Umlando Wezobuchwepheshe Bokukhangisa Kwedijithali
- Ama-Main Technology Platforms kanye nabaxhumanisi ku-Digital Advertising Ecosystem
- Izindlela Zokukhangisa Eziphambili Neziteshi
- Ukukhonza isikhangiso
- Ukuqondiswa kwezikhangiso nokulawulwa kwesabelomali
- Ukulandelela kanye nokubika okuvelayo, ukuchofoza, nokuguqulwa kuma-Platform e-AdTech
- Izindlela Zokuthenga Imidiya: Uhlelo, Ukubhida Kwesikhathi Sangempela (i-RTB), Ukubhida Kwezihloko, ne-PMP
- Ubunikazi Bomsebenzisi
- Amapulatifomu Okuphathwa Kwedatha (ama-DMP) nokusetshenziswa kwedatha
- Isimangalo
- Ukukhwabanisa nokubukwa
- Ubumfihlo bomsebenzisi ekukhangiseni kwedijithali
- I-AdTech evela kubabhekisi babathengisi kanye nama-ejensi
Ithimba I-clearcode - inkampani eklama, ithuthukise, yethule, futhi igcine isoftware ye-AdTech neMarTech - yabhala Incwadi ye-AdTech njengomthombo oqondile wokuqondwa yinoma ngubani ubuchwepheshe bokukhangisa bedijithali.
Ukushicilelwa okuku-inthanethi kungumthombo wamahhala iqembu eligcina livuselelwa. Ungayithola lapha:
