Ubuchwepheshe BokukhangisaIzibalo nokuhlolaIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaI-imeyili Marketing & AutomationAmathuluzi OkukhangisaUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Ububi: Xhuma, Phatha, futhi uhlaziye idatha yakho yokumaketha

Iphrojekthi eyodwa engiqhubeka nokusebenzela elinye lamakhasimende ami ukwakha amadeshibhodi okumaketha ahlinzeka ngedatha yangempela yokwenza izinqumo. Uma lokho kuzwakala kulula, akunjalo ngempela.

Akulula. Lonke inkundla yokusesha, yezenhlalo, yezentengiselwano, nezibalo inezindlela zayo zokulandelela idatha - ukusuka kumqondo wokubandakanya ukuya kubasebenzisi ababuyayo noma bamanje. Hhayi lokho kuphela, kodwa izinkundla eziningi azidlali kahle ngokuphusha noma ukudonsela idatha kwezinye izinkundla. Asibhekane nakho… umuntu oqhudelana naye ofana ne-Facebook ngeke akhe isixhumi somdabu ku-Google Data Studio ukuze abantu bakwazi ukuhlanganisa idatha yabo yezenhlalo neyezibalo lapho.

Wonke amapulatifomu amakhulu anendlela yokuthekelisa idatha nge-API yawo, noma kunjalo, futhi kukhona amapulatifomu asebenzisa lokhu ukusiza amabhizinisi akhe ubuhlakani bokumaketha.

Ithuluzi ekade ngichitha isikhathi esiningi kulo i-Google Data Studio. Ukuze uthole ubuhlakani bebhizinisi bamahhala, ukubika, nenkundla yedeshibhodi – intengo yamahhala ayinakuhlulwa. Ngeshwa, ngenxa yokuthi ingeka-Google, ngeke ubone abanye abadlali bethutheleka ukuze bakhe izixhumi zozakwethu kudatha yabo, noma kunjalo. Ngenxa yalokho, inani lezinkundla zezinkampani zangaphandle liyakhula. Enye yalezo yi Ububi.

I-Adverity inikeza izixazululo ezintathu:

  1. I-Datatap yobubi - Xhuma idatha kumasistimu amaningi futhi uyithumele kunoma iyiphi indawo ngokuzenzakalelayo ukuqoqwa kwedatha, ukulungiselela kanye nezinqubo zokuphatha.
  2. Ukuqonda Okumnyama - Amadeshibhodi enziwe ngokwezifiso akunikeza umbono wesikhathi sangempela wokumaketha kwakho nokusebenza kwebhizinisi. Xhuma idatha efanele kumadeshibhodi alungile yabantu abalungile.
  3. I-Adverity PreSense - Isebenzisa i-Artificial Intelligence, i-PreSense ivula ngokuqhubekayo amathuba okuthuthukisa ngokuthuthukisa ukufunda komshini kanye nezibalo ezithuthukile. Ngokusebenzisa ukutholwa okudidayo, ukutholwa kwedatha kanye nezincomo zokusebenzisa imali, izinkampani zingaguqula amandla ezibalo zazo zokumaketha.
I-Adverity DataTap

Xhuma futhi usebenze nayo yonke imidiya yakho, ukumaketha kanye ne-e-commerce ecosystem. Ngokufinyelela komdabu kumakhulu imithombo yedatha yokumaketha. I-Adverity ihlanganisa idatha eyimbudumbudu evela kuhlu olubanzi lwamathuluzi ahamba phambili. Bahlanganise yonke into: kusukela kwezezimali, ukuya endaweni yokuthengisa kanye nedatha yesimo sezulu.

I-Adverity ikunika amandla okubheka ujule kulo lonke uhambo lwamakhasimende kunangaphambili. Hlanganisa ukusakazwa kwedatha okwakufakwe i-siling ngaphambilini ukuze uthole ukubuka konke okubanzi kwebhizinisi lamaklayenti akho.

Beka yonke idatha yakho ezandleni zakho futhi uzuze kuyo ukwanda okukhulu ekusebenzeni kahle. Asikho isidingo sokushintsha phakathi kwezinkundla ukuze ufinyelele idatha yakho. Akusekho ukulungiselela mathupha amasethi edatha ukuze ahlaziywe. Kunalokho, ungagxilisa izinsiza zakho ekwembuleni imininingwane emisha futhi udale inani elingeziwe kusuka kudatha.

Ukutshala imali ekukhangiseni okuqhutshwa yidatha yindawo izinkampani ezithola inzuzo enkulu kuyo. Ngokombiko weWinterberry Group kanye neGlobal Direct Marketing Association (GDMA), mayelana I-80% noma abaphendulayo bona idatha yekhasimende njengebalulekile emizamweni yabo yokumaketha nokukhangisa. 

Kuyini i-Data-Driven Marketing?

Ukumaketha okuqhutshwa yidatha kuyindlela yokuthuthukisa ukuxhumana komkhiqizo ngokusekelwe olwazini lwamakhasimende. Abathengisi abaqhutshwa idatha basebenzisa idatha yamakhasimende ukuze babikezele izidingo zabo, izifiso zabo kanye nokuziphatha kwesikhathi esizayo. Ukuqonda okunjalo kusiza ukuthuthukisa amasu okumaketha komuntu siqu ukuze uthole inzuzo ephezulu kakhulu ekutshalweni kwezimali (ROI).

U-Eugen Knippel, i-Adverity

Indaba eyisibonelo: I-Mindshare Ithuthukise Kanjani Ukuhlanganiswa Kwedatha Nokubikwa Kwekhasimende

I-Mindshare Netherlands iyinkampani ephethwe yi-Dutch yenkampani yemidiya yomhlaba wonke kanye nezinsizakalo zokumaketha. Njengoba inabasebenzi abangaphezu kuka-7,000 emhlabeni wonke, i-Mindshare ibhekele iningi lemikhankaso yokumaketha yomhlaba wonke ye-GroupM kanye ne-WPP. Ukuze ilawule umsebenzi omkhulu kangaka, inkampani kade ifuna ithuluzi lokumaketha idatha elingathuthukisa ukuqoqwa kwedatha, ukuhlanganiswa, nokubikela amakhasimende ayo. Le migomo manje isifinyelelwe, ngosizo lwe-Adverity.

Hlela ama-KPI akho

Okubalulekile ekukhangiseni kwesimanje okuqhutshwa yidatha ukusetshenziswa kwamamethrikhi okuthengisa asezingeni kuzo zonke iziteshi zemidiya. Ukulinganisa ukusebenza kokumaketha kweziteshi ezihlukene kwenziwa kube lula uma kunohlaka olumisiwe lwawo wonke ama-KPI. Lokhu kuqinisekisa ukuvumelana endleleni idatha ehlelwa ngayo, kungakhathaliseki ukuthi idatha isuka kuphi.

I-Adverity inikeza ithuba lokukhiqiza izinketho ezinkulu neziyinkimbinkimbi kakhulu zemephu eziqondanisa wonke amamethrikhi akho okusebenza ukuze ukwazi ukuqhathanisa ama-apula namanye ama-apula ahlanganisiwe. Lokhu kuvumela abakhangisi ukuthi bafake zonke izethameli zabo eziqondiwe noma amasegimenti edatha ngaphakathi kwemethrikhi eyodwa noma ubukhulu, okubasiza ukuthi benze izinqumo zokumaketha ezifunde kakhulu ngobuhlakani obuhlanganisiwe.

Bhukha idemo ye-Adverity

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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