Ukukhangisa: Indlela Abathengi Abayinqobe Ngayo Impi Ngokunaka Kwabo
Kule ngqungquthela okufanele uyibone isethulo, HubSpot ihlola umlando WONKE kanye nokuvela kokukhangisa ukuze kwembule ukuthi umugqa wesikhathi obanzi (okwamanje ongagayeki) wezinyathelo ezibalulekile zokukhangisa uholele kubhubhane lokunganaki kwabathengi, kanye nalokho abakhangisi abangakwenza ngakho ukuze bafinyelele abathengi eminyakeni ezayo.
Ungadikibali ngamaslayidi angu-472 — angu-29.39% alawo anikezelwe ezithombeni ezinhle kakhulu nokugqwayiza okwenza lokhu kube nomoya ohelezayo. Landa a ikhophi yamahhala yalesi sethulo + umugqa wesikhathi wokukhangisa ophrintekayo.
Nawa amaqiniso angu-20 athakazelisayo afakiwe:
- Ukukhangisa bekukhona kusukela ngo-3000 BC!
- Abathengi abangama-63% badinga ukuzwa izimangalo zenkampani izikhathi ezi-3-5 ngaphambi kokuthi bakholwe.
- Kungenzeka ukuthi usinde engozini yendiza kunokuchofoza isikhangiso sesibhengezo.
- Isikhangiso sokuqala sephephandaba sasingo-1650 ukunikeza umklomelo wamahhashi angu-12 antshontshiwe.
- I-ejensi yokuqala yokukhangisa yobungcweti yethulwa ngo-1841 ePhilly.
- Ukukhangisa kwaqala kwaba isiyalo sezemfundo ngo-1900 eNyakatho-ntshonalanga.
- I-Unilever & JWT yaqala ukusebenzisana ngo-1902, yakha ubudlelwano obude kakhulu emlandweni wokukhangisa.
- Uhlobo lwefomula yezingane lwaba ngowokuqala ukuxhasa i-blimp (ngo-1902).
- Isikhungo sokuqala sokukhangisa ukwethula umkhiqizo kwaba yi-JWT egameni le-P&G ngo-1911, yomkhiqizo wabo i-Crisco.
- Indawo yokuqala yesikhangiso somsakazo yanikezwa ngo-1922: $100 imizuzu eyishumi!
- Ngo-1929, i-Lucky Strike yachitha u-$12.3M ezikhangisweni, eziningi kakhulu emlandweni kuze kube yileso sikhathi ukukhangisa umkhiqizo owodwa nje.
- Isikhangiso sokuqala se-TV bekungese-Bulova Clocks futhi safinyelela kuma-TV angu-4000.
- Ngo-1946, i-US yayineziteshi ze-TV eziyi-12. Ngo-2011? 1,700.
- I-ID Yomshayeli ibilokhu ikhona ukuze ibone abamaketha ngocingo kusukela ngo-1981.
- Ngo-1993, i-inthanethi yonke yayinabasebenzisi abayizigidi ezi-5 - noma i-0.45% yabasebenzisi bamanje be-Facebook.
- Ugaxekile wokuqala we-imeyili wathunyelwa inkampani yabameli yakwaCanter & Siegel ngo-1994.
- Ngo-1998, umthengi ojwayelekile wabona imilayezo yokumaketha engu-3,000 ngosuku.
- Ngo-2009, i-FTC yasungula uchungechunge lwemithethonqubo evimbela ubufakazi bamakhasimende obungenalo iqiniso.
- Ngo-2011, bekunamakhasi angaphezu kwesigidintathu ku-inthanethi. Lokho kungamakhasi angama-1 kumuntu oyedwa!
- U-Eric Schmidt wakwa-Google ucaphuna ukuthi “Njalo ezinsukwini ezi-2, sakha ulwazi oluningi njengoba salwenza kusukela ekuqaleni kwempucuko kuze kube ngu-2003.