Ukukhangisa Psychology: Ukucabanga Ukuqhathaniswa Nomuzwa Kuthinta Kanjani Amanani Wakho Wokuphendula Kokukhangisa

Ukukhangisa Psychology: Ukucabanga kuqhathaniswa Ukuzizwa

Umthengi ojwayelekile uvezwa kumthamo omkhulu wokukhangisa njalo emahoreni angama-24. Sisukile kumuntu omdala ovamile odalulwe kwizikhangiso ezingama-500 ngosuku ngawo-1970 kuya ezikhangisweni eziningi ezinjengezi-5,000 2 ngosuku namuhla Lokho kungaba yizikhangiso eziyizigidi ezimbili ngonyaka umuntu ojwayelekile azibonayo! Lokhu kufaka phakathi umsakazo, ithelevishini, usesho, imithombo yezokuxhumana, nezikhangiso zokuphrinta. Eqinisweni, kukhonjiswa izikhangiso eziyizigidigidi ezingama-5.3 zikhonjiswa online unyaka ngamunye Njengoba sibhekene nokukhangisa okuningi, abakhangisi nabakhangisi benza kanjani isiqiniseko sokuthi izikhangiso zabo zigqama? Psychology.

Ukukhangisa okuhle kuthinta ekuphenduleni kwethu okungokomzwelo noma okunengqondo. Impendulo engokomzwelo esikhangisweni inethonya elikhulu kunhloso yomthengi yokuthenga kunokuqukethwe kwesikhangiso uqobo. Ngokuthinta ukuqhosha, uthando, impumelelo ehlukile, uzwela, isizungu, ubungane, noma izinkumbulo - ungaliphinda kabili izinga lokuphendula lesikhangiso sakho.

Ngaphakathi kokuqukethwe kwesikhangiso, ithoni, umbala, izwi, i-verbiage ne umbala kungaba nomthelela omkhulu ekubukeni kwesikhangiso. Le infographic, Thinking vs. Feeling: I-Psychology of Advertising, eyenziwe yi-University of Southern California's I-Master of Science ku-Applied Psychology Online Uhlelo, ludiliza izinhlobo ezimbili zempendulo enemizwa ekukhangiseni:

  • Uzwela - isikhangiso senza abantu bazizwe besondelene nomkhiqizo wakho.
  • Creativity - isikhangiso senza abantu bazizwe ukuthi umkhiqizo wakho uyinto eqanjiwe futhi ungaphambi komdlalo.

I-infographic iphinde inikeze izibonelo ezintathu ezinhle zokukhangisa komhlaba wangempela okuthatha abathengi ku-rollercoaster yemizwelo, kusuka kuJuba, eCoca-Cola, nakuGoogle.

Ukukhangisa Psychology: Ukucabanga kuqhathaniswa Ukuzizwa

UCABANGANI?

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