Uhlolojikelele lweSayithi le-Alexa.com: Izici Ezintsha Zinikeza Abamakethi Isifinyezo Esingcono Sokusesha Namathuba Okuqukethwe, Mahhala

Ukuhlaziywa Kokuqukethwe Kwesiza

Kubakhangisi abasebenzela ukufinyelela izethameli ezintsha ku-intanethi, ukuqonda ngemisebenzi yokwakha uphawu lomncintiswano, amandla nobuthakathaka, namathuba okufinyelela nokubamba izithameli zabo angadlala indima enkulu ekuqhubekeni nempumelelo. Kodwa-ke, imininingwane enjalo yokuncintisana itholakale kakhulu ezinkampanini ezinemithombo emikhulu kanye namaqembu azo okuhlaziya. 

Ukubuka konke kwe-Alexa Site

The Ukubuka konke kwesiza se- Alexa.com service - esivele isebenza ngaphezu kwezigidi ezintathu zabasebenzisi abahlukile inyanga ngayinye - inikezela ngemininingwane efanele kakhulu ephathelene newebhusayithi yomthengisi, izithameli, nezikhala zamagama angukhiye namathuba. Ibuye inikeze ngemininingwane efanayo kunoma iyiphi indawo yokuncintisana. Esikhundleni sokucindezela abakhangisi ngenqwaba yedatha engahlelekile, engahumushiwe, futhi edinga ukuhlaziywa okubanzi ngaphambi kokuba kutholakale imininingwane ethile, insiza yokubuka konke kweSayithi yenza ukuhlaziywa okuyinkimbinkimbi okudingekayo ngokuzenzekelayo. Abamakethi bangafaka iwebhusayithi, futhi Ukubuka konke Kwesiza kuzobuyisa uhlu lwangokwezifiso lwamathuba angukhiye aleyo sayithi, kanye nohlu lwamawebhusayithi aphezulu ancintisana nabalaleli besayithi, amamethrikhi wesayithi ngokuqhathaniswa nesilinganiso samasayithi aphezulu ancintisanayo , neminye imininingwane yokuncintisana. 

Ngokwenza abathengisi bakwazi ukubona amathuba lapho izimbangi njengamanje zisebenzisa izinzuzo ezibalulekile zokufinyelela izethameli umkhiqizo wazo ongakangeni kuzo, Ukubuka konke kweSayithi kwenza kube lula kubakhangisi ukuthi bathathe izinyathelo ezixhaswa ngedatha.

"Eminyakeni embalwa edlule, senze izinyathelo ezinkulu zokusiza abathengisi bedijithali ukuthi benze umthelela wangempela ezinhlanganweni zabo ngokufaka i-SEO ehlakaniphile, i-SEM kanye namandla wokuhlaziya okuqukethwe. Insiza entsha yokubuka konke kweSayithi manje iyisikhungo esimaphakathi sabakhangisi abangenazo izinsiza zokubhekana nozamcolo wedatha, kepha badinga ukuqonda okuqondile nokuphumelelayo abangakwenza ngokushesha. Ngokugcina amathebhu lapho izimbangi zithola impumelelo khona, abathengisi bangazitholela owabo umkhakha wokuncintisana. ”

Andrew Ramm, uMongameli we- Alexa.com

Izici ze-Alexa Site Overview

Ukubuyekezwa Kwesiza Se-Alexa - Orbitz.com

Ikhishwe ngoJuni 27thAmandla amasha weSayithi Overview aklanyelwe ukuhlinzeka abathengisi ngemininingwane ekulungele ukwenziwa, kuzo zonke izindawo kufaka phakathi amathuba egama elingukhiye elenziwe ngokwezifiso, ukuhlaziywa kokuncintisana, ukuqonda kwezithameli, kanye nezibalo zethrafikhi yewebhu:

Amathuba angukhiye - Ukubuka konke kwesayithi kuncoma izincomo zamagama asemqoka wesayithi ezigabeni eziningi ukuhlomisa abathengisi nama-ejensi ngezincomo zamasu wokuqukethwe okusheshayo.

I-Alexa Site Review Amathuba Egama elingukhiye

  • Izikhala zamagama asemqoka: Inquma amagama angukhiye njengamanje ahlinzeka ngethrafikhi yabaqhudelana, isayithi lomthengisi elisazolisebenzisa.
  • Amagama angukhiye alula ukukala: Iqondise amagama angukhiye adumile lapho isayithi lomthengisi kufanele libe namandla okuncintisana okuzikala ngempumelelo.
  • Amagama angukhiye womthengi: Ncoma amagama asemqoka asetshenziswe ngamalungu ezilaleli zesayithi okungenzeka ahlose ukuthenga.
  • Amathuba wokusebenzisa kahle: Ikhomba amagama angukhiye adumile okwamanje ahambisa ithrafikhi esizeni somthengisi, kepha angalungiselelwa ukushayela okuningi.

Ukuhlaziywa kokuncintisana - Inikeza amabhentshi wokuqhathanisa isayithi lomthengisi ngohlangothi nabancintisana nabo.

  • Imithombo yethrafikhi: Iqhathanisa iphesenti yethrafikhi ephelele yenjini yokusesha kusayithi lomthengisi ngokuqhathanisa nezindawo ezincintisana nazo.
  • Izindawo zokudluliselwa (ama-backlinks): Iqhathanisa inani lezindawo zokudlulisela ezihambisa ithrafikhi esizeni somthengisi uma kuqhathaniswa nezindawo ezincintisana nazo.
  • Amagama angukhiye aphezulu: Ibonisa amagama aphezulu okusesha ahambisa ithrafikhi esizeni somthengisi, nalezo ezihambisa ithrafikhi ziye kumasayithi encintisana nawo.

Imininingwane yezithameli - Ncoma amathuba ayingqayizivele okufinyelela abangahle babe ngamakhasimende ngokususelwa ekuziphatheni kokuphequlula izethameli zesayithi.

  • Izintshisekelo zezithameli: Ibonisa izigaba izethameli zesayithi ezithola zithandeka, namanye amasayithi akhonza lezo zithakazelo ezivakashelwa yizethameli.
  • Ukugqagqana kwezethameli: Ikhomba amasayithi ancintisanayo ukuze anakwe yizithameli ezabiwe.

Izibalo zethrafikhi - Abathengisi bangahlola ukuthandwa kwesayithi, ukuzibandakanya, nokukhula kwamandla besebenzisa lokhu kubikwa kwamamethrikhi wesayithi nyangazonke nezibalo zethrafikhi.

  • Izinga le-Alexa: Ibonisa ithrafikhi yomhlaba jikelele ye-intanethi kanye nezinga lokuzibandakanya.
  • I-geography yezithameli: Ibonisa amaphesenti alinganiselwa ezivakashi zesayithi ngezwe.
  • Amamethrikhi wesayithi: Ibonisa ukuzibandakanya kwesayithi, imithombo yethrafikhi, ukugeleza kwesayithi, namamethrikhi we-backlink esewonke.

Izinzuzo zabakhangisi beBrand ne-Agency

Abakhangisi be-ejensi nabo bazothola amakhono wokuhlaziywa kwesiza seSayithi Overview abalulekile ekubasizeni ukuthi babone amathuba edijithali wamakhasimende (okwandisa ukugcinwa). Ama-ejensi nabonisi bangaphinde basebenzise amathuluzi wokubuka konke kwesayithi, njengethuluzi lamagama angukhiye alula, ukukhomba abazoba ngamakhasimende ngokuthuthuka okuqondene necala labo lokusebenzisa.

“Abantu baphatheka kabi emoyeni uma bebona ukuthi izimbangi zibashaya okuthile. Le yindlela esheshayo yokubona ukuthi yini ebasebenzelayo hhayi eyakho. Noma ngithi shazi, ngithole izenzo ezi-3-4 engingazithatha ukuze ngithole imiphumela engcono. ”

U-Andy Crestodina, umsunguli obambisene kanye noMphathi Omkhulu Wezokukhangisa we I-Orbit Media

Ngokunikeza ukubonakala okusha nokujulile kwimisebenzi nempumelelo ethokozelwa ngabancintisana nabo, nokunikezela ngemininingwane ecwengisisiwe edingekayo yokulandela amathuba ngempumelelo, Ukubuka konke kweSayithi le-Alexa.com kufanele kunikeze amandla abathengisi ukwenza izinqumo ezinembe ngokwengeziwe zamasu futhi bazitholele impumelelo efanayo yalabo abancintisana nabo.

Zama Ukubuyekezwa Kwesiza se-Alexa

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