Izisekelo Zesu Lendawo Lokuthengisa Eliphumelelayo
Sisebenza nomhlinzeki we-SaaS owakhayo amawebhusayithi omthengisi wezimoto. Njengoba bekhuluma nabazoba ngabathengisi, besihlaziya ubukhona babo bokumaketha ku-inthanethi ukuze sibasize baqonde izikhala ezikhona. isu lokumaketha ye-digital nokuthi ukushintsha inkundla yabo yesayithi kuzosiza kanjani ekwandiseni imbuyiselo yabo ekutshalweni kwezimali (RIO).
Lihluke Kanjani Isu Lendawo Lokuthengisa?
Kwendawo kanye amasu wokumaketha edijithali kungaba futhi kuvame ukugqagqana, kodwa okubalulekile kuqhinga lendawo ukubeka phambili ezinye iziteshi zokumaketha kunezinye. Nakhu okuhlukile okubalulekile:
- Izilaleli ezibhekele: Amasu okuthengisa endawo aqondiswe kuzithameli ezithize ngokwendawo, ngokuvamile ngaphakathi kwerediyasi ethile yendawo yangempela noma ngaphakathi kwesifunda esithile. Ngakolunye uhlangothi, ukumaketha kwedijithali kungaba kwasendaweni, kwezwe, noma kwamazwe ngamazwe, kuqondise noma ubani onokufinyelela i-inthanethi.
- Iziteshi ezisetshenzisiwe: Ukukhangisa kwasendaweni kungase kusebenzise iziteshi zokukhangisa ezivamile ezifana namaphephandaba endawo, umsakazo, i-imeyili eqondile, imicimbi yasendaweni, noma ukukhangisa kwangaphandle ngaphezu kwamashaneli edijithali. Ukumaketha kwedijithali kugxile eziteshini eziku-inthanethi ezifana nenkundla yezokuxhumana, i-imeyili, izinjini zokusesha, amawebhusayithi, nokumaketha okuqukethwe.
- Ukwenza okuthandwa nguwe: Ngokumaketha kwendawo, amabhizinisi ngokuvamile anokuqonda okujulile komphakathi wawo, okubavumela ukuthi benze imilayezo yabo ibe ngeyakho ngokusekelwe ezidingweni zendawo, imicimbi, namasiko. Ukumaketha kwedijithali, nakuba kungenziwa kube ngokwakho, ngokuvamile kugxile kuzithameli ezibanzi futhi kungase kungabi nezinga elifanayo lenuance yendawo.
- Isu le-SEO: Ukumaketha kwasendaweni kuvame ukuncika kakhulu kokwasendaweni SEO, ehlose ukuvela phakathi eduze kwami usesho noma ephaketheni lemephu. Ukumaketha okujwayelekile kwedijithali kungase kugxile kakhulu ku-SEO, kuhloswe ukuvela oseshweni kungakhathaliseki ukuthi iseshi sikuphi.
- Izindleko kanye ne-ROI: Ukuthengisa kwendawo ngezinye izikhathi kungase kungabizi kakhulu futhi kukhiqize i-ROI ephezulu yamabhizinisi asebenza endaweni ethile kuphela. Ngokuphambene, ukumaketha kwedijithali kungafinyelela izethameli eziningi, kodwa kungase kuhlanganise ukuncintisana okwengeziwe kanye nezindleko zokukhangisa eziphezulu.
- Ukusebenzisana Kwekhasimende: Ukukhangisa kwendawo kunganikeza amathuba amaningi okusebenzelana ubuso nobuso namakhasimende, njengamaphromoshini asesitolo noma imicimbi yasendaweni. Ukumaketha kwedijithali kuncike ekubandakanyekeni kwe-inthanethi, njengokusebenzelana kwenkundla yezokuxhumana, ukuxhumana nge-imeyili, nezingxoxo zewebhusayithi.
Okubalulekile ekuthuthukiseni isu lokumaketha ukuqaphela ukuziphatha kwabathengi njengoba befuna noma bethola ibhizinisi lendawo. I-Google ihlaziye ukuziphatha futhi yahlonza izikhathi ezincane lapho abathengi sebelungele ukuthola ibhizinisi lendawo:
- Ngifuna ukwazi - ukufuna ulwazi ngenkinga ethile nokuthola isisombululo. Uma ibhizinisi lakho linokuqukethwe okubalulekile, ngokuvamile likubona njengegunya futhi lifune usizo lwakho.
- Ngifuna ukuhamba - ukucinga amabhizinisi endawo nezindawo kusetshenziswa amamephu, izinjini zokusesha, inkundla yezokuxhumana, noma inkomba yendawo.
- Ngifuna ukwenza - ukucinga imicimbi noma imisebenzi engenziwa endaweni.
- Ngifuna ukuthenga – ukucwaninga noma ukucinga umkhiqizo ongawuthenga noma uqinisekise ibhizinisi ocabanga ukwenza nalo ibhizinisi.
Ake sihlukanise lokhu ngezibonelo ezimbalwa zezinkampani zesevisi yasendaweni noma amasayithi okudayisa:
Izimoto ezisetshenzisiwe
- Ngifuna ukwazi – what’s the payment for a ,000 used car?
- Ngifuna ukuhamba - Obani abadayisi bezimoto ezisetshenzisiwe abasezingeni eliphezulu abangizungezile?
- Ngifuna ukwenza - Ngingakwazi ukuhlela idrayivu yokuhlola ku-inthanethi?
- Ngifuna ukuthenga - Ubani othengisa i-Honda Accord esetshenzisiwe eduze kwami?
Uphahla
- Ngifuna ukwazi - Ngikuxazulula kanjani ukuvuza ophahleni lwami?
- Ngifuna ukuhamba - Obani abaqashwe phezulu abangizungezile?
- Ngifuna ukwenza – Umuntu angafika ahlole futhi acaphune uphahla?
- Ngifuna ukuthenga – Ubani ofaka kokubili uphahla namathayela eduze kwami?
Ummeli
- Ngifuna ukwazi - Ngiqala kanjani ibhizinisi endaweni yami?
- Ngifuna ukuhamba - Obani abameli bebhizinisi abasezingeni eliphezulu abangizungezile?
- Ngifuna ukwenza – Ngibhalisa kuphi ibhizinisi lami?
- Ngifuna ukuthenga - Kungakanani ukuqala ibhizinisi esifundeni sami?
Akunandaba ukuthi ukuyiphi imboni, lezi zikhathi ezincane zehlela amasu amathathu ayisisekelo okufanele ngabe yonke indawo iwasebenzise:
Izingcaphuno Zasendaweni
Ingcaphuno isho noma yikuphi okushiwo ku-inthanethi kwegama, ikheli, nenombolo yocingo yebhizinisi lendawo. Izingcaphuno zingenzeka kunkomba yebhizinisi lendawo, kumawebhusayithi nezinhlelo zokusebenza, nasezinkundleni zokuxhumana. Akudingeki ukuthi bakunikeze isixhumanisi esibuyela kumawebhusayithi akho ukuze sibe wusizo.
Izingcaphuno ziyisici esibalulekile kuma-algorithms wezinga lenjini yokusesha. Izinjini zokusesha ezifana ne-Google zisebenzisa izingcaphuno lapho zihlola igunya le-inthanethi lebhizinisi. Babheka ukucashunwa ngakunye njengevoti lokuzethemba ekuba semthethweni nasekuhlobaneni kwebhizinisi.
Kunezinhlobo ezimbili eziyinhloko zezingcaphuno:
- Izingcaphuno Ezihlelekile: Yilapho imininingwane yebhizinisi lakho (I-NAP: Igama, Ikheli, Inombolo Yocingo) ihlinzekwa kunkomba yohlu lwebhizinisi njenge-Yelp, i-TripAdvisor, noma i-Google Business.
- Izingcaphuno ezingahlelekile: Yilapho imininingwane yebhizinisi lakho ishiwo khona, mhlawumbe ngokuhamba kwesikhathi, kunoma iyiphi enye ingosi - njengewebhusayithi yezindaba, ibhulogi, noma ezinkundleni zokuxhumana.
Kubalulekile ukuthi amabhizinisi endawo aphathe izingcaphuno zawo ukuze aqinisekise ukunemba nokuvumelana, njengoba ukungahambisani kungaba nomthelela omubi ku-SEO. Lokhu kuvame ukubizwa ngokuthi I-NAP ukungaguquguquki (Igama, Ikheli, Inombolo Yocingo), futhi kungenye yezinto ezibalulekile zokubeka kahle emiphumeleni yosesho yasendaweni. Izingcaphuno ziphinde zisize abasebenzisi be-inthanethi ukuthi bathole amabhizinisi endawo futhi kungaholela ekudlulisweni okuqondile kwethrafikhi yewebhu.
Kunezinhlobo ezintathu eziphelele okufanele ube nazo kulesi simo:
- Ibhizinisi le-Google - Yakha futhi ulondoloze Ikhasi Lebhizinisi le-Google futhi uqhubeke uligcina libuyekeziwe ukuze uphumelele ukuncintisana Iphakethe Lemephu of I-SERP. Yize bengenaso isabelo semakethe esibalulekile, ngingaphinde ngincome ukuthi ubhalise Izindawo ze-Bing. Isici esisodwa esihle ukuvumelanisa i-akhawunti yakho Yebhizinisi le-Google ku-akhawunti yakho Yezindawo ze-Bing. Isici esibalulekile sokuphatha ikhasi lebhizinisi lakho ukuphendula kuzo zonke izicelo. I-Google ibonisa amaphesenti empendulo yakho futhi kungenzeka iyisebenzise njenge-algorithm yezinga yephakethe lemephu… ngakho-ke nezicelo zogaxekile ezenziwe ngekhasi lakho KUMELE ziphendulwe (Ngiyazi ukuthi lokho kuyisimungulu).
- Ukuphathwa Kohlu - Qinisekisa ukuthi ibhizinisi lakho lifakwe ohlwini kuzo zonke izinkomba zebhizinisi ezisemthethweni nezinegama elifanayo, ikheli kanye nenombolo yocingo.
- Buyekeza Ukuphathwa – Capturing reviews is essential to maximize your visibility on Map Pack results for maps or searches incorporating a geographic component (eg. Ummeli eduze kwami).
- Product Management – If operating a local retail outlet, you can list and synchronize your products and inventory using pointy. This enables search engine users to search for a product and find it nearby.
Ukwengeza, ngingaphinde ngincome ukugcina ubukhona ngaphesheya social media. Yize kungenzeka ukuthi awakhi umphakathi wakho, ukuba nenkundla yezokuxhumana esebenzayo lapho wabelana khona ngokuqukethwe okuthuthukisa ukubonakala kwakho, ukuhlinzeka ngezinkomba zokwethenjwa ezifana nokutuswa komphakathi, izitifiketi, nobudlelwano, kanye nokuphendula ezinkingeni zamakhasimende kubalulekile ekuphatheni kwakho. idumela.
Iwebhusayithi elungiselelwe endaweni
Ukuba newebhusayithi ethuthukisiwe ukuze kuseshwe, kukhombisa isiphakamiso senani eliyingqayizivele, kusiza amathemba akhe ukwethenjwa kwenhlangano yakho, futhi kunika amandla ukuguqulwa kubalulekile empumelelweni yakho. Iwebhusayithi yakho izotholwa futhi isetshenziswe abanethemba ngezindlela ezimbalwa ezahlukahlukene:
- Ukuqinisekiswa - Njengoba amathemba ekukhomba njengenkampani esebenzayo ongenza ngayo ibhizinisi, azofuna ukuya kusayithi lakho ukuze aqinisekise imininingwane futhi abone ukuthi ufanelekile yini noma cha.
- uSizo - Izivakashi eziningi zosesho zingafika kusayithi lakho ngokuqukethwe okwenzile okungabasiza bacwaninge ngesixazululo noma umkhiqizo osiza ngenkinga yabo.
- Izidingo - Njengoba amathemba ebuyekeza okuqukethwe kwesayithi lakho, abheke ukubona ukuthi uyavumelana yini nezidingo okungenzeka anazo - okuhlanganisa amanani, iziqinisekiso, njll.
- Ukuguqulwa - Ithemba selikulungele ukwenza ibhizinisi futhi lifuna ukufinyelela kuwe.
Ukuze kugcwaliseke ngasinye salezi zimo, kunezinto ezibalulekile ezidingekayo ukuze kuthuthukiswe iwebhusayithi yakho yendawo:
- Iselula-Okokuqala - Ukusesha okuningi kwasendaweni (ngaphandle kokunye) kwenziwa ngeselula. Kubalulekile ukuthi isayithi lakho liphendule ngeselula. Lokhu kungaqinisekiswa kalula kusetshenziswa Ukuhlolwa kwe-Google okusebenziseka kalula.
- Kuphephile - Ukuba nesizinda esivikelekile esinazo zonke izimpahla ezivikelekile kubalulekile ukuze isayithi lakho lifakwe ohlwini futhi liboniswe emiphumeleni yosesho... kanye nokuqinisekisa ukuthi noma iyiphi idatha eyabiwa umuntu othile idluliselwa ngokuphephile kumaseva wakho.
- fast - Isivinini asibalulekile nje ukuthi isayithi lakho likhonjwe kahle, futhi lilungele ulwazi lomsebenzisi. Uma usebenzisa i-Google Search Console, ungabheka isayithi lakho nge Amavidiyo we-Core we-Google. Kumasayithi okungewona umnikazi wawo, ungafuna ukuwasebenzisa Igumbi Lombane le-Chrome or Ukuqonda kwamakhasi.
- Izinkomba Zokwethemba - Njengoba abasebenzisi behlala kusayithi lakho, bafuna ukubona izinkomba zokuthembela. Sincoma kakhulu I-Elfsight ukuze ubonise ukubuyekezwa kwakho okuhle kakhulu kusayithi lakho. Sizophinde futhi sikhuthaze imiklomelo, izitifiketi, ubambiswano, iziqinisekiso, njll. ukuthi konke kuboniswe ngokugqamile kuwo wonke amakhasi. Uma usuneminyaka eminingana usebhizinisini, kufanele nawe ukhuthaze lokho.
- Amazwibela Acebile - kufaka phakathi I-Schema markup, ingazuzisa kakhulu amabhizinisi endawo ngokunikeza ulwazi oluningiliziwe mayelana nebhizinisi ngokuqondile emiphumeleni yosesho. Lokhu kusiza ukuthuthukisa ukubonakala nezinga lokuchofoza lohlu lwabo lokusesha.
- Ilabhulali yokuqukethwe - Ukubhala ithoni lokuthunyelwe kwebhulogi okuphindaphindayo mayelana nokuqukethwe okungekho muntu okufundayo noma ukwabelana nakho kokubili kuwukuchitha isikhathi futhi kungase kukulimaze ngempela. Yakha umtapo wokuqukethwe onolwazi olubalulekile nolubalulekile oluhlobene ngokuqondile nemikhiqizo namasevisi owathengisayo.
- Ukuguqulwa - Iwebhusayithi engenalo ikhono lesivakashi ucingo, setha i-aphoyintimenti, xoxa, gcwalisa ifomu, noma ukuthumele i-imeyili kusuka ekhasini ngalinye ngeke kusize ibhizinisi lakho. Ikhasi ngalinye kufanele libe nezindlela eziningi zokuguqula i-prospection ibe iklayenti futhi kufanele uphendule ngokushesha ngangokunokwenzeka ezicelweni zabo.
- Ukukhulisa - Ngezinye izikhathi abathengi namabhizinisi bacwaninga izixazululo kodwa abakulungele ukuthenga. Ukuba nendlela yokuthwebula i-imeyili noma izinombolo zeselula zamaphephandaba, iminikelo, noma okunye ukuxhumana kokumaketha kuyindlela enhle yokubuyisela abathengi ohambweni lwamakhasimende.
Iwebhusayithi enhle ehlanganisa ukuzizwisa komsebenzisi okukhethekile kanye nokuqukethwe okuthuthukisa ubukhona bendawo ibalulekile. Kukhona a ton izici eziningi noma iyiphi isayithi zingabandakanya, kodwa azihlali zibalulekile esu lokumaketha lendawo.
Kanye nokwabelana ngezithombe zesifunda sendawo, sakha onyaweni abavamile ababonisa amadolobha ahlinzekwa yibhizinisi lendawo kanye nolwazi olwengeziwe olungenhla. Umgomo uwukuqinisekisa ukuthi isivakashi ngasinye siyabubona ubukhona besifunda bomkhiqizo nokuthi okuqukethwe kulinganiswa ngokwesifunda nangokwezihloko.
Okukhulunywayo Nokunyuswa Kwangaphandle Kwesayithi
Ukuqinisekisa ukuthi izingcaphuno zakhiwe, ukubuyekezwa kuyenziwa, futhi nokuba newebhusayithi enhle akwanele ukukhulisa amandla okuthola amakhasimende esifunda. Kufanele futhi usebenzise amasu okuthengisa ngaphandle kwesayithi, okuhlanganisa:
- Ezimayelana Nomphakathi - Amanye amasayithi agunyazwe kakhulu i-Google enaka ukukala amasayithi endawo. Amasayithi kahulumeni, amasayithi ezindaba, namabhulogi ayimithombo enamandla yama-backlink, izingcaphuno, nezithameli ezifanele. Ukuba nokuxhumana okuqhubekayo endaweni ukuze uthole okukhulunywe ngakho, izingxoxo, nokuthunyelwe kwezivakashi kungadala ukunakwa okukhulu.
- YouTube - Kanye nokuba inkundla yokubamba amavidiyo, i-YouTube iyinjini yokusesha yesibili ngobukhulu kanye nomthombo omuhle wama-backlink kuwebhusayithi yenkampani yakho. Ukuthuthukisa amavidiyo aphoqayo ezethula inkampani yakho, abantu bakho, futhi anikeze izeluleko ezibalulekile kungathuthukisa izinga, ithrafikhi, nokuguqulwa. Kubandakanya indawo yesifunda kuzoyenza ibonakale ngokushesha njengebhizinisi lendawo.
- Izikhangiso Zasendaweni - Ukusebenzisa amaphromoshini akhokhelwayo ezinjinini zokusesha, ukubonisa izikhangiso kumasayithi esifunda, nokuthunyelwe kwezokuxhumana kungaqhubeza ukuqwashisa nokutholwa kwebhizinisi lakho lendawo. Ezinkampanini eziphathelene nesevisi yasekhaya, i-Google ize inikeze isiqinisekiso emabhizinisini ensizakalo yasekhaya aqinisekisiwe, anomshwalense engingakhuthaza yonke inkampani yesevisi yasekhaya ukuthi ibhalise kuwo. Uma ungenzi kanjalo, izikhangiso zakho azibonakali.
- Imicimbi Noxhaso - Ungawubukeli phansi umthelela wemicimbi yangaphakathi komuntu ukuze wakhe ukuqwashisa ngomkhiqizo futhi uthole amathemba amahle. Ama-workshops amahhala, amasemina, izifundo zokuqeqesha, imitholampilo, izindlu ezivulekile, nokunye ukukhushulwa kuhlinzeka ngethuba elimangalisayo lokufinyelela amathemba asendaweni yangakini. Ingasaphathwa eyokuthuthukisa abantu bakho noma umkhiqizo kumawebhusayithi omcimbi.
- Okudlulisiwe - Izwi lomlomo (OWESIFAZANE) kuhlale kuyisu elibalulekile elingenayo lanoma yiliphi ibhizinisi elinedumela elihle. Uma ungahlanganisa izixhumanisi zokumaketha ezihlangene noma zokudlulisela ezikhuthaza futhi zivuze iklayenti lakho lamanje ukuze likusize uthole ibhizinisi elisha, uzothola imikhondo engcono kakhulu yokukhulisa.
Impela, lolu akulona neze uhlu oluphelele lwamasu okuthengisa ongawasebenzisa… kuyisisekelo nje esincane okufanele ngabe uyasilungiselela futhi usisebenzise. Uma udinga usizo ekuthuthukiseni nasekusebenziseni isu lakho lendawo lokumaketha, DK New Media uhlala ekhona ukuze asize!
Amathiphu Okusebenzisa Isu Lakho Lokuthengisa Lendawo
Besilokhu senza ukucwaninga kwamabhuku kumakhasimende ethu okuthengisa asendaweni futhi sifuna ukunikeza amathiphu athile:
- Ubunikazi - kubalulekile ukuthi ibhizinisi lakho libe ngumnikazi wazo zonke izici zesu lakho lokusesha lendawo. Lokho akusho ukuthi wenza isu, kodwa ukuthi inhlangano yakho inobunikazi phezu kwamarekhodi esizinda sakho, amakhasi enkundla yezokuxhumana, uhlu lwemibhalo, izinombolo zocingo, i-akhawunti yosesho ekhokhelwayo, izibalo... yonke into. Ungakwazi njalo ukunikeza ukufinyelela kulawa ma-akhawunti kumenzeli wakho, kodwa akufanele neze uhlehlise ubunikazi. Nasi isibonelo: Umuntu olindelekile akayena umnikazi we-akhawunti yabo yosesho ekhokhelwayo kodwa akeneme ngemiphumela ye-ejensi yabo. Kunokuba sifinyelele i-akhawunti yabo yamanje enemininingwane ebalulekile, isikolo sekhwalithi, nesithunzi... kuzodingeka siqale kabusha. Lokho kuzodla isikhathi nemali ukuze kukhuliswe i-akhawunti yabo ngendlela efanele.
- ubuchwepheshe – akuvamile, uma kungenzeki, ukuthola i-ejensi engumthengisi, ephakathi, kanye nesiteshi esingakholelwa kuNkulunkulu. Lokhu kusho ukuthi i-ejensi izosebenzisa amasu ekhululekile ngawo hhayi lawo alungele ibhizinisi lakho kanye namakhasimende akho. Isibonelo ukumaketha kwezokuxhumana. Sibona izinkampani eziningi ziqasha abakhangisi benkundla yezokuxhumana ngaphakathi noma i-ejensi yangaphandle kuphela ukuze zithole ukuthi akuyona indlela evumela ukuguqulwa kokushayela. Lokhu kusho ukuthi imali ingase isetshenziswe kangcono kwamanye amasu. Ukuthola i-omnichannel, i-ejensi yokumaketha yomthengisi ibalulekile. Abaningi (like DK New Media) izosebenza nabanye abaxhumanisi bakho… kodwa sizophinde siziphendulele ngesu lokumaketha elihlangene.
- Investment - Ukuthengisa is ukutshalwa kwezimali futhi kufanele kulinganiswe ngaleyo ndlela. Ukumemezela ukuzibandakanya, okukhulunyiwe, ukubukwa, kanye nama-retweets kulungile uma ungakwazi ukuxhuma amachashazi kulowo msebenzi kanye nokuguqulwa kwangempela. Wonke amalungu eqembu lezentengiso, angaphakathi noma angaphandle, kufanele aqonde ngokugcwele uhambo lwakho lwekhasimende kanye nezinkomba zokusebenza ezibalulekile (I-KPIs) yebhizinisi lakho bese uqondanisa umsebenzi wabo naleyo migomo.
- esibekelwe - Uma i-ejensi yakho isetha okulindelwe kuwe RIO, ungase ufune ukufuna i-ejensi entsha. Wonke amaklayenti ahlukile, isifunda ngasinye sihlukile, zonke izimboni zihlukile, futhi wonke umuntu oqhudelana naye uhlukile. Kuhle ukubuza umbuzo, kodwa impendulo kufanele kube ukuthi unomsebenzi okufanele uwenze futhi ezinyangeni ezimbalwa kufanele uthole isithombe esicacile sokuthi isu lisebenza kanjani, yini okudingeka ilungiswe, nokuthi leyo ROI ingafinyelelwa kanjani. Ukucela i-ejensi umugqa wesikhathi we-ROI kufana nokubuza uDokotela ongakaze ahlangane nawe ukuthi uzokuthola kanjani uphilile. Akwenzeki ngaphandle komzamo omkhulu.
- Imfundo – Ukumaketha kuwumsebenzi webhizinisi futhi uma ungumnikazi webhizinisi, kufanele uqonde amasu alo, iziteshi, izikhulumi, kanye nobuntu bamakhasimende akho kanye nokuziphatha. Uma unikezela ukumaketha kwakho kumlingani wangaphandle, okulindelekile kufanele kube ukuthi bayakufundisa wena nethimba lakho niqhubeke!
Ngingakukhuthaza ukuthi uxhumane nathi uma unokungabaza ngokusebenza kwesu lakho lendawo lokumaketha. Singakuhlinzeka ngokuhlolwa kwemizamo yakho yamanje noma singakuhlanganisa futhi sikusebenzisele isu eliphelele.