Ukumakethwa Kwamaselula NethebulethiSesha Marketing

Funda ukudlala kahle

Uma ubheka emuva kumlando wale bhulogi, uzothola ukuthi siyajabula ngokuthola ubuchwepheshe obusha nokufundisa abafundi bethu ngabo. Ngaphandle kokuthi inkampani yenza into engaziphethe kahle noma iwubuphukuphuku obucacile, ngokujwayelekile sihle endleleni yethu. Angifuni le bhulogi ibe nkulu kakhulu ukuze sikwazi ukungcwaba ezinye izinkampani ngenkathi sithuthukisa ezinye… futhi ngokuthembeka kuyangidumaza lapho abanye engisebenza nabo abadume kakhulu bethatha lezo zibhamu esidlangalaleni.

Njengakamuva nje, ngithole izikhalazo ezivela ku- i-trolls. Yini i-troll?

Kwi-Internet slang, i-troll umuntu othumela imilayezo yokuvuvukala, engaphandle, noma engekho esihlokweni emphakathini we-intanethi, njengeforamu yengxoxo eku-inthanethi, igumbi lokuxoxa, noma ibhulogi, ngenhloso yokuqala yokwenza abafundi baphendulwe ngokomzwelo noma kungenjalo kuphazamise ingxoxo ejwayelekile yesihloko.

Ngingeza ezinye izici ezimbalwa… ama-troll ngokuvamile ayigwala futhi acasha ngokungaziwa. Futhi kule bhulogi, ama-troll ngokuvamile azama ukonakalisa izinkampani esibhala ngazo.

Ngizozama izikhathi ezimbalwa ukuphendula i-troll, kepha lapho ngibona bephendukela ekubizeni amagama futhi bengawanaki amaqiniso, ngiyayeka ukukhuluma nabo. Ngazisa ibhizinisi ukuthi bagxekiwe. Uma ibhizinisi lizama ukuxazulula isimo futhi lingakwazi (okuyinto ejwayelekile ngenxa yokungaziwa), ngizosusa amazwana.

Kungani? Ingabe lokho akukhona ukunikeza inkampani ukudlula? Ingabe ukungathembeki ngokwengqondo?

Angicabangi kanjalo. Lapho ngixoxa nenkampani, ngithola izithombe-skrini, futhi ngichaza uhlelo lokusebenza, angizami ukunenzela isinqumo sokuthenga. Ngibhala okuthunyelwe okufushane kwebhulogi ngokususelwa ekumakethweni kwenkampani, impendulo noma imininingwane yomkhiqizo futhi ngihlanganyela ukuthi iyini ithuluzi nokuthi ngikholelwa kanjani ukuthi lingasiza umthengisi. Lezo zinkampani zisebenze kanzima ukwenza umkhiqizo wethulwe futhi zibeke engcupheni enkulu ngokuzibeka lapho ukuze zigxekwe.

Abanye abantu bamane bazonda izinkampani (sibona okuningi kwalokho muva nje). Nginendawo enhle kubo ngoba ngisebenzele iziqalo eziningi ezisencane. Ngikubonile ukuzidela - ngemali, isikhathi nomndeni - abantu abakwenzayo ukuzama ukuthatha okuthile emcabangweni, baye ephusheni kube ngokoqobo. Lokho kuthatha ithani lomsebenzi… futhi izinkampani eziningi aziphumeleli empeleni. Angifuni ukuthi izinkampani ziwe… ukubukela abasunguli nabasebenzi belahlekelwa yikho konke. Akekho okufanele.

Ukuphawula okukodwa okungalungile kungabeka inkampani ekuvikeleni. Ngabona kwenzeka kwenye yezinkampani engangizisebenzela… othile wagxeka ibhizinisi online futhi abakaze balulame selokhu okuthunyelwe kwaqala ukubhebhetheka futhi kwagcina sekuzo zonke izingxoxo zokuthengisa ngonyaka olandelayo. Kwakunzima… futhi kungadingekile. Akubona nje abaholi abanekhono lokukwenza futhi, noma… okuqukethwe okukodwa okulula kungaqala inhlansi eshayela ibhizinisi ngaphansi.

Ngakho-ke, ngizizwa nginesibopho kubo bobabili abafundi futhi izinkampani ngokunikeza abantu inzuzo yokungabaza. Uma ophawulayo efuna ukuphuma emathunzini futhi agxeke inkampani ngendlela eyakhayo - leyo yingxoxo enhle okufanele ube nayo. Kepha lapho i-troll ishaya futhi iqhume okuthunyelwe ngokungaziwa, angizukukubekezelela. Ngizophendula kanye noma kabili bese ingxoxo isiqedile. Uma beqhubeka, angisazukubanika amanye amathuba.

Kunenqwaba yezinkampani engilahlekelwe yinhlonipho kuyo yonke le minyaka… kepha angizukuzama ukuzichitha. Angimane ngibanikeze ukunakwa kule blog. Leli yithuba enginalo - ukukhuthaza izinkampani ezinkulu futhi ungazinaki lezo okudingeka zihambe. Uma ufuna ukungiphonsela inselelo kokunye kokuthunyelwe kwami, ngiyakwamukela ukugxekwa! Kepha uma uzomemeza nje futhi ubize amagama, angidingi ukukulalela.

Ngibheke phambili engxoxweni yethu eqhubekayo!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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