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Ukuziphatha Kokuthenga Ku-inthanethi Kwabesilisa vs. Abesifazane

Imikhuba yokuthenga ku-inthanethi iyahluka kakhulu phakathi kwabesifazane nabesilisa, ikhombisa umehluko ezintweni eziza kuqala, izinqubo zokwenza izinqumo, kanye nezimpendulo kumasu okuthengisa. Lokhu kwehluka kunikeza imininingwane ebalulekile kumabhizinisi ahlose ukwenza kahle izinkundla zawo ze-e-commerce nemikhankaso yokumaketha.

Amadoda vs. Abesifazane: Izindima zokuziphendukela kwemvelo

Umehluko emikhubeni yokuthenga ku-inthanethi phakathi kwabesilisa nabesifazane awukona nje ukuvezwa kwezinkambiso zamasiko zanamuhla kodwa futhi uwubufakazi bethonya elihlala njalo lezindima zethu zokuziphendukela kwemvelo phakathi namakhulu eminyaka. Ngokomlando, izindima ezihlukile zomphakathi ezidlalwa amadoda nabesifazane ziye zalolongwa ukusebenzisana okuyinkimbinkimbi kwezinto zemvelo, zebhayoloji, namasiko.

Nakuba lezi zindima sezishintshile, zijwayelana nezimo ezishintshayo kanye nezakhiwo zomphakathi, ziyaqhubeka nokushiya isigxivizo esingenakucimeka emaphethini okuziphatha, okuhlanganisa nezimo zesimanje ezifana nokuthenga ku-inthanethi. Ukuqonda lokhu kungemuva kokuziphendukela kwemvelo kubalulekile ekuqondeni umehluko endleleni abesilisa nabesifazane abasebenzisa ngayo i-e-commerce nokuthi lo mehluko ungasetshenziswa kanjani ngempumelelo kumasu okuthengisa nokuthengisa.

Men

  • Uncamela ukuzizwisa kokuthenga okuqondile. Amadoda ajwayele ukuthenga lapho isidingo sikhona futhi ayeke ukuthenga uma esethole umkhiqizo osebenzayo.
  • Cabanga ngokwengeziwe ezinqumweni zabo zokuthenga, abanandaba kangako nezaphulelo noma amadili, futhi bancamela ukucwaninga imikhiqizo ngaphambi kokuthenga. Kungenzeka ukuthi bazichithele imali.
  • Amadoda athambekele kakhulu ekuthengeni izinto zikagesi, ukudla, iziphuzo, nokuqukethwe kwedijithali ngeselula.

Abesifazane

  • Buka ulwazi lokuthenga ku-inthanethi njengenqubo yenhlalo yomphakathi nephelele. Abesifazane kungenzeka ukuthi bathenge ngokusekelwe ezidingweni zesikhathi esizayo futhi bayakhetha, baqinisekise ukuthi umkhiqizo uhambisana nazo zonke izidingo zabo.
  • Yamukela kakhulu ama-imeyili okuthengisa, amakhuphoni, ukuthengisa, nemibono yabanye abantu. Bathenga ngokungananazi futhi maningi amathuba okuba bathengele abanye izipho.
  • Amaphesenti aphezulu abesifazane abathenga ngamakhompyutha aphathekayo.

Bobabili ubulili bukhathazekile ngokuthola intengo engcono kakhulu, kodwa lokhu kuzwakala kancane phakathi kwabesifazane. Abesifazane nabo banamathuba amaningi okusebenzisa amakhuphoni futhi baphendule ekukhushulweni kokuthengisa.

Amadoda vs. Amathiphu Okwenza kube ngokwakho kanye nokuhlukaniswa kwabesifazane

Men

  • Gxila Ekusebenzeni Nempumelelo: Amadoda ayazisa izincazelo ezinemininingwane yomkhiqizo nokuqhathaniswa kwesici. Isipiliyoni sokuthenga esisebenzayo nesiqondile siyisihluthulelo.
  • Sebenzisa Ubuchwepheshe Nezinkundla Zeselula: Njengoba amadoda emathubeni amaningi okuthenga izinto zikagesi nokuqukethwe kwedijithali kuselula, thuthukisa inkundla yakho yeselula futhi uqondise le mikhiqizo.
  • Sebenzisa Izindlela Zokumaketha Ezinengqondo: Amadoda asabela kangcono ekukhangiseni okusebenzayo, okusekelwe eqinisweni okugqamisa izici zomkhiqizo nezinzuzo.

Abesifazane

  • Hlanganyela Ngemithombo Yezokuxhumana kanye Nokumaketha Nge-imeyili: Sebenzisa izinkundla lapho abesifazane bevame ukuzibandakanya khona futhi bemukele ukumaketha, njengenkundla yezokuxhumana kanye ne-imeyili.
  • Nikeza Ulwazi Oluphelele Nezibuyekezo: Nikeza izincazelo ezinemininingwane yomkhiqizo, ukubuyekezwa kwamakhasimende, nokubonwayo kwekhwalithi ephezulu.
  • Gqamisa Izaphulelo namadili: Gcizelela ukuthengisa, izaphulelo, nokuthengiswa kwangaphandle kwesizini ukuze uhehe abathengi besifazane.

Ukuqonda imikhuba yokuthenga eguquguqukayo yabesifazane nabesilisa kungathuthukisa kakhulu indlela amabhizinisi asondela ngayo ukuba khona kwawo ku-inthanethi namasu okuthengisa. Ngokwenza okuhlangenwe nakho nokuxhumana kuhambisane nalokhu okuthandwayo okuhlukile, izinkampani zingahlangabezana kangcono nezidingo zamakhasimende azo ahlukahlukene, okuholela ekwandiseni ukwaneliseka nokuthengisa.

amadoda vs abesifazane online shopping umkhuba
Source: Amapulatifomu we-Ecommerce

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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