Ukukhangisa Okuqukethwe

5 Rookie Facebook Ad Amaphutha Ukugwema.

Izikhangiso ze-Facebook zilula kakhulu ukuzisebenzisa - kulula kakhulu ukuthi kungakapheli imizuzu embalwa usethe i-akhawunti yakho yebhizinisi bese uqala ukukhangisa izikhangiso ezinamandla okufinyelela kubantu abayizigidigidi ezimbili. Ngenkathi kulula kakhulu ukusetha, ukusebenzisa izikhangiso ze-Facebook ezinenzuzo nge-ROI enokulinganiswa akulula neze.

Iphutha elilodwa ekukhetheni kwakho izinhloso, ukukhomba izethameli, noma ikhophi yesikhangiso kungasusa umkhankaso wakho ekuhlulekeni. Kulesi sihloko, ngizodalula amaphutha ama-rookie amahlanu aphezulu enziwe amabhizinisi lapho ngisebenzisa izikhangiso ze-Facebook. Uma wenza noma yiliphi kulawa maphutha, izikhangiso zakho cishe zizohluleka.

1. Ukukhetha Inhloso Engalungile

Into yokuqala okudingeka uyiqonde ukuthi izikhangiso ze-Facebook zisebenza nge-algorithm. Noma ngabe ufuna abantu bafake uhlelo lwakho lokusebenza lweselula, babuke ividiyo yakho, noma bathenge umkhiqizo wakho, inhloso ngayinye enikezwa yi-Facebook ine-algorithm yayo eyinkimbinkimbi ukufinyelela kuwe inhloso oyifunayo.

Umkhankaso Wesikhangiso Se-Facebook

Isibonelo, uma ufuna ukufaka isikhangiso sevidiyo kumathemba amasha aveza ukuthi ibhizinisi lakho lisebenza kanjani, awufuni ukusebenzisa inhloso yomgwaqo noma yokuguqula, egxile ekuthumeleni abasebenzisi kuwebhusayithi yakho noma ukufinyelela inhloso oyifunayo kuwebhusayithi yakho.

Njengoba ividiyo izobonisa abasebenzisi ukuthi ibhizinisi lakho lisebenza kanjani, ungafuna ukusebenzisa ukubukwa kwevidiyo, ukuqwashiswa komkhiqizo, noma inhloso yokufinyelela, njengoba i-algorithm yaleyo naleyo migomo ihambisana nomgomo wakho wokufinyelela kubasebenzisi abasha. Uma inhloso yakho ukushayela abantu kuwebhusayithi yakho, bese usebenzisa inhloso yomgwaqo. Uma inhloso yakho ukuqoqa amakheli e-imeyili, bese usebenzisa inhloso yokuhola okuholayo.

2. Ukungasebenzisi Izithameli Ngokwezifiso

Lapho uhlela isikhangiso sakho sokuqala, ngemuva kokukhetha inhloso yakho uzobona into enjengale:

Izithameli ze-Facebook Ad Custom

Yilapho ukhomba khona abasebenzisi be-Facebook. Kuyalinga kakhulu ukukhomba abasebenzisi ngeminyaka, ubulili, indawo, kanye nezintshisekelo zokuthola amakhasimende amasha, ikakhulukazi ngoba i-Facebook yenza kube lula kakhulu ngokusebenzisa uhlu olwehlayo ukuthola izintshisekelo nemikhuba yokuziphatha. Kodwa-ke, noma yimuphi umthengisi omuhle we-inthanethi uzokutshela ukuthi kufanele uqale ukhombe abathengi bakho nabavakashi bewebhusayithi, hhayi amathemba amasha.

Unayo 60-70% amathuba amakhulu okuthengisela ikhasimende elikhona kunelisha.

Ukutholwa Kwamakhasimende Ngokugcinwa

Uma unohlu lwe-imeyili lwamakhasimende futhi uthola inani eliphilile lethrafikhi yewebhusayithi, qala ukukhangisa izikhangiso kumakhasimende nakwizivakashi zewebhusayithi kuqala. Sebevele bejwayelene nebhizinisi lakho futhi bazodinga ukuqiniseka okuncane ukuguqula. Ungakha izethameli ngokwezifiso ngokulayisha uhlu lwakho lwe-imeyili bese ufaka i-pixel ye-Facebook (okuxoxwe ngayo ku-tip # 5) ukudala izethameli ezungeze ithrafikhi yewebhusayithi.

3. Usebenzisa Ukubekwa Okungalungile Kwezikhangiso

Uma uza ekukhetheni ukubekwa komkhankaso wakho we-Facebook, i-Facebook ibeka okubekiwe kwakho kube ngokuzenzakalela, abakuncomayo.

Ukubekwa Okuzenzakalelayo kwe-Facebook Ad

Ukubekwa: I-Facebook isebenza izikhangiso zakho kungxenyekazi yabo namasayithi enkampani yangaphandle.

Ama-rookies amaningi azokweqa lesi sigaba futhi ahambe nezincomo ze-Facebook. Hlala uhlela okubekiwe kwakho ukuze ususe inethiwekhi yezithameli.

Ukufakwa Kwezikhangiso ze-Facebook

Inethiwekhi yezithameli uhlu lwamasayithi wesithathu esivela eceleni nezinhlelo zokusebenza zeselula. Uma ukhetha ukubekwa ku-Facebook noma ku-Instagram, wazi kahle lapho isikhangiso sakho sikhonjiswa khona. Uma ukhetha inethiwekhi yezithameli, awazi ukuthi yiluphi uhlelo lokusebenza noma iwebhusayithi izikhangiso zakho ezikuyo, futhi ngenxa yokushoda kwesikhala, imvamisa izingxenye zobuciko bakho azikho.

Inethiwekhi yezethameli iyimbobo emnyama lapho imali yesikhangiso izofa khona. Njengoba izikhangiso ziphela kuFacebook, kwenza kube nzima nge-algorithm yazo ukwenza ngcono ithrafikhi yalokhu kubekwa. Namathela ku-Facebook newsfeed kuphela bese uhlola izikhangiso zakho. Lapho usuqale ukubona imiphumela emihle, bese uqala ukunwebela ku-Instagram nakwinethiwekhi yezethameli.

Ungafaki konke ukubekwa emkhankasweni owodwa; Kuzoba nzima ukuxazulula inkinga lapho izinkinga zilele khona, futhi ngoba inethiwekhi yezithameli ishibhile yokusungula izikhangiso (ithrafikhi esezingeni eliphansi), imali eningi oyisebenzisayo yesikhangiso izokwabelwa lokho kubekwa.

4. I-Facebook Ad uqobo

Kunezinto eziningi ongazisho nongeke uzisho kwikhophi lakho lesikhangiso le-Facebook. Isibonelo, awungeke ufune ukuthi umkhiqizo wakho wenza noma yini efana nokuqeda ukucindezeleka, usiza abantu ukunciphisa umzimba, kwandise injabulo, noma esinye isimangalo. Ngisho nokusho ukuthi unikezela ngezinsizakalo ezihamba phambili edolobheni akuvunyelwe. Futhi awukwazi ukusebenzisa ngaphambi nangemva kwezithombe noma usebenzise ikhophi elahlekisayo noma okuqukethwe okuyela ngasocansini.

Emaqenjini ahlukahlukene wokumaketha ku-Facebook, ngivame ukuhlangana nemilayezo enjengale:

Isikhangiso se-Facebook Simisiwe

Ngaphambi kokwenza isikhangiso, funda i- Inqubomgomo yesikhangiso se-Facebook ngakho-ke uyazi ukuthi yini ongayifaka futhi ongeke uyifake kwikhophi yakho. Uma usho into engafanele noma usebenzisa isithombe esingalungile, i-Facebook yaziwa ngokumisa ama-akhawunti. Ukuze uthole imibono yokuthi yiziphi izinhlobo zezikhangiso ezamukelekayo, hlola ifayela le- Isikhangiso Espresso umtapo wezikhangiso. Bangu izinkulungwane zezikhangiso lapho ongathola imibono kuzo.

5. I-Facebook Pixel

I-Facebook pixel iyibhlokhi encane yekhodi engalandelela cishe zonke izenzo umsebenzisi azenzayo kuwebhusayithi yakho, kusuka kumakhasi avakashelwe, izinkinobho ezichofoziwe, nezinto ezithengiwe. Ngenkathi iMenenja yezikhangiso ze-Facebook inikezela ngezibalo ezinjengamanani wokuchofoza kanye nokuvelayo okwenzeka kuwebhusayithi ye-Facebook uqobo, i-pixel ye-Facebook ilandelela izenzo abasebenzisi abazenzayo lapho bekuwebhusayithi yakho.

I-Pixel ikuvumela ukuthi ukale ukusebenza kwawo wonke umkhankaso, futhi ukhombe ukuthi iziphi izikhangiso ezisebenzayo nokuthi yiziphi ezingaqhubi kahle. Uma ungasebenzisi i-pixel ye-Facebook, uzobe undiza ungaboni ku-Facebook. Kanye nokulandela ngomkhondo ukuguqulwa, i-pixel ye-Facebook futhi ikuvumela ukuthi udale izithameli ngokwezifiso zewebhusayithi.

Isibonelo, ungasebenzisa i-pixel ye-Facebook kubasebenzisi beqembu ababuke umkhiqizo othile, bese ungakhombisa noma ngubani obuke lowo mkhiqizo isikhangiso ku-Facebook (esaziwa ngokuthi ukubuyisela emuva). Uma umuntu ethemba engeza into enqoleni yakhe kodwa engazange aqede ukuphuma, ngokuhlela kabusha ungababuyisa enqoleni yabo ukuqedela i-oda labo.

Ngaphambi kokuthi uqalise umkhankaso owodwa we-Facebook, setha i-pixel yakho ye-Facebook ukuze uthwebule izethameli zewebhusayithi bese wenza izinguquko onethemba lokuzithola. Ungafunda ukuthi ungayisetha kanjani i-Facebook pixel yakho nge ngokuchofoza lapha.

Ithuba lakho

Uma ulandela izeluleko ezinhlanu ezingenhla, uzobona impumelelo ngezikhangiso zakho ze-Facebook. Amakhasimende nabavakashi bewebhusayithi ngabantu abalula kakhulu ukubathengisela. Inqobo nje uma ubakhombisa isikhangiso esenzelwe uqobo izidingo zabo, kufanele ufeze izinhloso zakho. Ingxenye ekhohlisayo iza lapho uzama ukukala izikhangiso zakho bese uthola amakhasimende amasha; kulapho ukuhlola konke kusuka ezinhlosweni, izethameli, ukubekwa, izabelomali, kanye nezikhangiso ziqala ukusebenza. Kepha ngaphambi kokuthi ufike kuleso sigaba secebo lakho lokumaketha le-Facebook, udinga ukubhoboza izisekelo.

Mangaki kulawa maphutha amahlanu owenzayo?

USteve Weiss

USteve Weiss uyi-CEO ye Thulisa kanye nosomabhizinisi impilo yonke kanye nomthengisi we-inthanethi. Kusukela aqala ibhizinisi lakhe lokuqala lezigidi zamadola ngenkathi esemusha, uSteve usebenzise amathuba amahle kakhulu ebhizinisi online, njengamanje egxile kupulatifomu yokukhangisa ye-Facebook.

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