Izibalo nokuhlolaIzingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisa

Amasu wezohwebo we-Multichannel E-commerce wesizini yamaholide eguqukayo

Umbono we-Black Friday kanye ne-Cyber ​​Monday njengosuku lwe-blitz oluphuma kanye ushintshile  kulo nyaka, njengoba abathengisi abakhulu bakhangise amadili e-Black Friday kanye ne-Cyber ​​Monday kuyo yonke inyanga ka-November. Ngenxa yalokho, sekunciphile mayelana nokugxilisa isivumelwano sosuku olulodwa ebhokisini lokungenayo eselivele liminyene, nokunye mayelana nokwakha isu lesikhathi eside nobudlelwano namakhasimende phakathi nayo yonke inkathi yamaholide, ukuveza i-e-commerce efanele. amathuba ngezikhathi ezifanele kusetshenziswa iziteshi zokubandakanya eziku-inthanethi eziqondiwe. 

Lona futhi unyaka oyingqayizivele ngendlela lapho i-coronavirus inomthelela ekuqoqeni impahla kulo lonke ibhodi. Ngenxa yokukhiqizwa kokumiswa kanye nokubambezeleka, kuzoba nokushoda okuningi kakhulu kunamathoyizi adingeka kakhulu minyaka yonke. Ngakho-ke ngamasu okuqonda ukuqonda izintshisekelo zamakhasimende nezindikimba kanye nokukhulumisana ngobuhlakani ezinye izindlela noma izibuyekezo (ngokuthumela isikhathi sangempela, emuva kwizaziso zesitoko, ngokwesibonelo) kuzoba ukhiye wokuguqula inzalo yomthengi ibe ukuthenga. 

I-COVID-19 ibe yisikhuthazi sokushintsha okukhulu ekuthengeni nge-inthanethi ngalesi sikhathi samaholide.

Kube nokugxuma okungu-45% kwe-YoY ku-Q2 ngokuthengiswa kwe-inthanethi futhi kufanele silindele ukubona ukwanda okufanayo ku-Q3 naku-Q4 njengoba abathengi bobabili bekhululeke kakhudlwana ekuthengeni online futhi bephoqeleka ngenxa yemikhawulo yezitolo ezingokwenyama ezingxenyeni eziningi zezwe.  

Source: I-US Census Bureau

I-Amazon Prime Day ngo-Okthoba nayo iholele ekuqhudelaneni kwabancintisana nabo abahlinzeka ngamadili asekuqaleni kweBlack Friday kulo nyaka, bakha iwindi lokuthenga elide kunesonto elisindayo lokuthenga.  

Ngaphezu kuka-25% wakho konke ukuthengisa okuthengiswayo kuzokwenzeka ku-inthanethi ngo-2024 kanti iForrester ibikezela ukuthi ukuthengisa okuphelele kuzokwehla ngo-2.5% kulo nyaka. 

Source: Forrester

Ukuthatha i-mindset eqhutshwa yidatha kubalulekile kubo bonke abathengisi abafuna ukunciphisa umsindo phakathi nezikhathi ezimatasa. Ngamabhizinisi amancane ancintisana nabathengisi abakhulu ngokunakekelwa kwamakhasimende nokuthengiswa, izitolo kumele zithembele kubuchwepheshe nakwenziwe ngezifiso ukucabanga ngaphandle kwebhokisi lezaga ukugqama esixukwini. 

IMarkichannel Marketing ibalulekile ekuzibandakanyeni kwamakhasimende

IMarkichannel Marketing inokubonakala okungaguquguquki kubathengi bakho kuziteshi eziningi, njengewebhu, iselula, inhlalo kanye nokuthumela imiyalezo. Inzuzo enkulu umthengi wakho (umthengi noma isivakashi) angaxhumana nomkhiqizo wakho ngokukhetha kwabo iziteshi ezahlukahlukene, futhi angaba nokuhlangenwe nakho okungaguquguquki, okungenamthungo nomkhiqizo wakho ngaphandle kweziteshi azithandayo. Ukumaketha kwe-multichannel kubalulekile emikhubeni yokusetshenziswa eqhubeka ngokuqhekeka yomthengi wanamuhla, oselindele ukumaketha okwenzelwe wena uqobo.  

Amabhizinisi asezingeni eliphakeme yilawo avulekele ukuguqukela endaweni eguqukayo, ikakhulukazi kulo nyaka uma kubhekwa ubhadane. Amabhizinisi amukela iwebhu, iselula, nezenhlalo futhi asebenzise izindlela ezahlukahlukene zokuthumela imiyalezo njenge-imeyili, i-Push, nama-sms azoqinisekisa ukuthi akhona endaweni ngayinye umthengi angathanda ukuzibandakanya naye.  

IMultichannel akuyona nje umkhankaso, kuyisu eliwumgogodla. Isinyathelo sokuqala ukuqonda ukuthi abathengi bakho bamanje bahlanganyela kuphi, bese ukubeka phambili ukwenza isipiliyoni esingaguquguquki saso sonke isivakashi kuzo zonke lezo ziteshi. Qala ngewebhusayithi ephendulayo, ucabanga ukuthi lokho kuvuselelwe ukufinyeleleka kuzo zonke izivakashi ze-PC, Iselula neThebhulethi. Bese ugcwalisa iziteshi zokuzibandakanya eziyinhloko ngokuhlangenwe nakho okufanayo ezindaweni zokuxhumana zenhlalo nazo zonke iziteshi zakho zokuthumela imiyalezo Lokhu kufanele kufakwe i-SMS, i-Push ne-imeyili, futhi kusebenze ukwenza ngezifiso ngokuthanda komthengi ngamunye.  

Njengesibonelo sokumaketha kwamashaneli amaningi okusebenzayo, singabuka iWarbyParker: banabathengi abaqondiswe ngokwamadijithi amaningi, bakhe isipiliyoni somthengi esihambisanayo ngokomzimba nedijithali. Basebenzisa izaziso zohlelo lokusebenza ukubandakanya abathengi abasebenzayo, i-SMS yokuqokwa kanye nokubandakanya kabusha abasebenzisi abakhethe ukuphuma kwezinye iziteshi, futhi basebenzise i-imeyili ukuthumela imiyalezo njengamarisidi. Baze basebenzise iposi eliqondile ngokomzimba ukugqamisa izitayela ezintsha. Iphoyinti ngalinye lokuthinta ngumyalezo ongaguquguquki wokunikezwa kwabo, nesiteshi esenzelwe ngokucophelela inhloso yemiyalezo.

Imikhuba Emikhulu Yokumaketha Yezindlela Eziningi

Nazi izindlela ezinhle kakhulu zokufinyelela ngempumelelo kubasebenzisi bakho futhi wandise abathengi beholide besebenzisa isu lokuxhumana leziteshi eziningi: 

  • Qonda lapho abathengi bakho basebenza khona futhi utshale imali kulezo ziteshi. Ungavele ukhethe isiteshi esifanele, ngoba i-multichannel akudingeki isho zonke iziteshi. Khetha lezo ezinengqondo kakhulu kuzinjongo zebhizinisi lakho, umkhiqizo wakho, futhi okubaluleke kakhulu, ikhasimende lakho.
  • Sungula ukungaguquguquki. Enza ngendlela oyifisayo yonke into yesiteshi, kodwa gcina ukungaguquguquki komkhiqizo nokuthumela imiyalezo kubo bonke
  • Zuza ilungelo lakho lokumaketha esiteshini ngasinye: Ukungena nokungena ngemvume kungadlula futhi abasebenzisi bangasusa ngokushesha lokho kufinyelela okutholwe kanzima. Qiniseka ukuthi ulandela isithembiso sakho sokunikeza inani lomsebenzisi langempela esiteshini ngasinye. Cabanga ngomthetho we-1: 4 wezokuxhumana: kuzo zonke izaziso zokuzikhangisa ezi-1, qiniseka ukuthi uthumele imilayezo emi-4 egxile kumsebenzisi enenani lamakhasimende langempela. 
  • Ingxenye, ingxenye, ingxenye. Iqoqo nokuqhuma kuyinto yesikhathi esedlule, futhi abathengi basheshe balindela imiyalezo efanelekile neyomuntu uqobo kuzo zonke iziteshi. Nikeza abasebenzisi ithuba lokukhetha ukuthi yikuphi okuqukethwe abakutholayo kuziphi iziteshi. Sebenzisa umsebenzi wabo kanye nanoma iyiphi idatha yokuziphatha okufanele wenze ngezifiso imilayezo yakho ngangokunokwenzeka, ngenkathi ususa imilayezo engasebenzi.
  • Dala ukuphuthuma ngamaphromoshini azwela isikhathi. Isibonelo, Qalisa isikhuthazo se- "deal of the hour", udale ukuphuthuma okukhulu ngokunikela ngesaphulelo esingeziwe ngaphezulu kwentengo ejwayelekile yokuthengisa, bese usebenzisa lokhu njengesithangami ukwandisa uhlu lwamakhasimende angena ku-Push & SMS. Shopify Plus umthengisi, I-InspireUplift ibone ukwanda ngo-182% kumali engenayo ngokusebenzisa izaziso zohlelo lokusebenza ngamasu abo okubandakanya amakhasimende.  
  • Yenza imilayezo yakho ibonakale icebile. Yakha ukuxhumana okufishane kepha okunomthelela phakathi kwemiyalezo yakho. NgoLwesihlanu Omnyama, izaziso ezicebile zingazisa abasebenzisi ngamadili azayo ezinsukwini ezimbalwa ngaphambi kosuku olukhulu. Ungadala nokubala phansi kuze kuqale uLwesihlanu Omnyama. Ngemuva kwalokho, lapho ukuqala kokudinwa, ungasebenzisa imiyalezo enothile ukukhumbuza abasebenzisi ukuthi kusala isikhathi esingakanani kuze kube sekupheleni kuka-Black Friday (noma lapho isivumelwano sakho siphela).
  • Lungiselela Kusengaphambili Usebenzisa Uhlolo lwe-A / B. Ukuhlolwa kwe-A / B kungaba elinye lamathuluzi abaluleke kakhulu ku-arsenal yakho, ukuhlola izinguqulo ezimbili zomlayezo wakho ngokumelene nezinye izethameli ezifanayo, nokubuka umphumela. Sebenzisa ukulandelwa komcimbi ukuqinisekisa ukuthi imuphi umyalezo ohambisa umphumela oyifunayo (ngaphandle kokuchofoza nje), bese usebenzisa lokho ukukhulisa umkhankaso kuzithameli zakho ezibanzi.  

Akungabazeki ukuthi lona unyaka ongaziwa we-eCommerce, kepha ngokuzivumelanisa nokunamathela kuzinqubo ezihamba phambili nemiyalezo elungile nezindawo zokuthinta namakhasimende akho, ama-brand asengashayela imali ngempumelelo ukugqama esixukwini. 

UJosh Wetzel

UJosh Wetzel uyiChief Revenue Officer yakwa-OneSignal, umholi wemakethe ekuzibandakanyeni kwamakhasimende, ukunika amandla i-mobile push, i-web push, i-imeyili nemiyalezo yangaphakathi nohlelo yezinkampani ezingaphezu kuka-800,000. Unemisebenzi eyishumi nambili yokwakha idigital commerce kanye namabhizinisi we-software, anezinhlaka zobuholi e-eBay, PubMatic naseBazaarvoice.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.