Ukukhangisa OkuqukethweIzincwadi Zokumaketha

Izisetshenziswa Ezingcono Kakhulu Zokuqhakambisa Amasu Wakho Wokubloga Wenkampani

Ukulungiselela ukukhuluma neqembu lebhizinisi lendawo mayelana ne-Corporate Blogging, ngiqoqe izinsiza ezimbalwa kumasayithi amaningi. Ngingaba namahloni uma ngingababongi esidlangalaleni. Ngiphinde nginikeze i-handout kubantu abanezinsiza kanye nezixhumanisi ezibuyela kulawa mawebhusayithi abantu.

Esikhathini esidlule, ngangimelene nokubhuloga kwezinkampani njengesu. Ngibhale igama elithi clog ngoba lokho kuvame ukwenzeka uma uzama ukwenza amasu noma ukukala kubhulogi. Ibuyela kuwe. Ngibone izibonelo eziningi ezinhle kakhulu zokubhuloga okuhle kwezinkampani ukuthi zisamelene nakho. Izinkampani zizobe zenza iphutha uma zingasebenzisi leli qhinga ohlelweni lwazo lokuxhumana.

Kungani Ubukhona Bokubloga Kwebhizinisi?

Muva nje, ngiqala ukuqaphela izinkampani eziningi ezithokozela lokho ukubhuloga okunikeza izinkampani zabo namakhasimende abo, ikakhulukazi:

  1. Inikeza inkampani kanye nabasebenzi bayo ukuchayeka njengabaholi abacabangayo embonini yabo.
  2. Kuthuthukisa ukubonakala kwenkampani. Eqinisweni, ngokwezibalo ezithile, i-87% yokuvakashelwa okuthile kumawebhusayithi ezinkampani ikwenza kube khona ngamabhulogi.
  3. Inikeza abasebenzi bakho, amaklayenti, namathemba ngobuso bomuntu enkampanini yakho.
  4. Isebenzisa ubuchwepheshe be-blogosphere nobuchwepheshe bokusesha ukuthuthukisa inkampani yakho ukutholakala ku-inthanethi.

Wenza kanjani:

Ukuze wenze ngempumelelo, kunezeluleko ezithile ezinhle enetheni. Nazi izibonelo:

  1. Cabanga ngokuhlanganisa ikomidi lebhulogi elengamele ibhulogi, okuqukethwe, eliphusha ukubamba iqhaza, futhi ligunyaze amabhulogi enkampani.
  2. Khuthaza ama-blogger akho ukuthi afunde amabhulogi futhi athole izeluleko zawo kumabhulogi. Izinsiza Zokumaketha Nokukhishwa Kwabezindaba zibhekwa njengezingenabo ubuntu futhi zibukelwa phansi ama-blogger - ngokuvamile ngenxa ye-spin, ubuqotho, kanye nokuqukethwe okugunyazwe ngaphambilini.
  3. Chaza isihloko esigxile kubhulogi yakho, inhloso, nombono wokugcina. Khuluma ngalokhu kubhulogi yakho ngempumelelo futhi unqume ukuthi ungayikala kanjani impumelelo yakho.
  4. Yenza okuthunyelwe kwakho kube ngumuntu bese uyayixoxa indaba. Ukuxoxa izindaba kuyindlela ephumelela kunazo zonke yokufundisa abantu ngomyalezo wakho wokuthunyelwe. Ababalisi bezindaba abakhulu banqoba njalo.
  5. Bamba iqhaza futhi ujoyine abafundi bakho. Bavumele ukuthi babe nomthelela futhi banikeze impendulo ngezihloko zakho, futhi uziphathe ngenhlonipho enkulu. Bamba iqhaza kwamanye amabhulogi futhi uxhume kuwo. ‘Kuwumkhakha wethonya’ okufanele uxhume kuwo.
  6. Yakha ukwethenjwa, igunya, kanye nomkhiqizo wakho. Phendula ngokushesha nangempumelelo. Njengoba wakha ukwethembana, inkampani yakho izoba njalo.
  7. Yakha umfutho. Amabhulogi awekho mayelana nokuthunyelwe kodwa uchungechunge lokuthunyelwe. Amabhulogi aqine kakhulu azakhela udumo nekhredithi ngokucindezela okuqukethwe okubalulekile njalo.

Nawu umbono wami we-axis emithathu isu elihle lokubhuloga elihlanganisa: i Unxantathu wokubhuloga:

Unxantathu wokubhuloga

I-trackback eyodwa ibeke amazwana kokuthunyelwe ukuthi idizayini ibishoda kusu lonke. Uma sixoxa Ngamasu Okubhuloga Ebhizinisi, ngikholelwa ukuthi ukuklama kuyisisekelo - kodwa kunqunywa kusengaphambili Ukumaketha. Ngaphambi kokungena ekubhulogini, ngithemba ukuthi inkampani isivele inomklamo omuhle wewebhu kanye nokuba khona. Uma kungenjalo, bangeza kangcono ohlwini!

Yiziphi Izingozi ezikhona?

Emhlanganweni weqembu lezincwadi ongasoze wakamuva, sibuze omunye wababekhona, ummeli, ukuthi bekuyini okusemthethweni mayelana nokubhuloga kwezisebenzi. Uthe kuyingozi efanayo naleso sisebenzi sikhuluma kwenye indawo. Iningi lezincwadi zezisebenzi lihlanganisa okulindelwe yizenzo zalabo basebenzi. Uma ungenayo incwadi yesisebenzi ehlanganisa ukuziphatha okulindelekile kwabasebenzi bakho, mhlawumbe kufanele! (Ngaphandle kokubhuloga).

Okwenziwa Kwezomthetho

  1. Nikeza Imihlahlandlela Ecacile: Nikeza abasebenzi imihlahlandlela ecacile yokubhala nokushicilela okuthunyelwe kwebhulogi. Qinisekisa ukuthi bayakuqonda okulindelwe yinkampani kanye nanoma yiziphi izidingo ezingokomthetho.
  2. Ukuthobela i-copyright: Qinisekisa ukuthi abasebenzi bayakuqonda ukubaluleka kokuhlonipha imithetho ye-copyright nokusebenzisa izithombe nokuqukethwe okugunyaziwe kuphela.
  3. Ukudalula: Khuthaza abasebenzi ukuthi badalule ukuxhumana kwabo nenkampani lapho bexoxa ngemikhiqizo noma ngamasevisi. Ukungafihli kubalulekile.
  4. Inhlonipho Yobumfihlo: Yalela abasebenzi ukuthi bahloniphe amalungelo obumfihlo abantu futhi bagweme ukwabelana ngolwazi lomuntu siqu noma olubucayi ngaphandle kwemvume efanele.
  5. Ukubuyekeza nokugunyazwa: Sungula inqubo yokubuyekeza lapho umuntu oqokiwe noma umnyango ubuyekeza okuthunyelwe kwebhulogi ngaphambi kokushicilela.
  6. Ukuhambisana Nezinqubomgomo Zenkampani: Qinisekisa ukuthi okuthunyelwe kwebhulogi kuhambisana nekhodi yokuziphatha nezinqubomgomo zenkampani.

Okungafanele Kwezomthetho

  1. Ukwehliswa isithunzi: Ungavumeli abasebenzi ukuthi benze izitatimende ezihlambalazayo mayelana nezimbangi, amakhasimende, nanoma ubani omunye. Ukwehliswa isithunzi kungaholela emiphumeleni yomthetho.
  2. Imininingwane Yemfihlo: Ungavumeli ukudalulwa kolwazi lwenkampani oluyimfihlo noma lokuphathelene kokuthunyelwe kwebhulogi.
  3. Ukumelwa kabi: Ungavumeli abasebenzi ukuthi benze izimangalo ezingamanga mayelana nemikhiqizo, amasevisi, noma inkampani ngokwayo. Ukuhlanekezela amaqiniso kungalimaza isithunzi senkampani.
  4. Okuqukethwe Okungekho emthethweni: Ungakubekezeleli okuqukethwe okukhuthaza ukucwasa, ukuhlukumeza, noma imisebenzi engekho emthethweni.
  5. Ukunganaki i-copyright: Ungazibi imithetho ye-copyright. Qinisekisa ukuthi abasebenzi bayasiqonda isidingo sokuthola izimvume ezifanele noma amalayisense okuqukethwe okuvela eceleni.
  6. Ukuziba Ukuthobela Umthetho: Kokuthunyelwe kumabhulogi, ungakushayi indiva ukuhambisana nemithetho eqondene nomkhakha noma izimfuneko zomthetho, ikakhulukazi ezimbonini ezilawulwayo.

Khumbula ukuthi lokhu okusemthethweni okwenziwa nokungamelwe kwenziwe kungahluka ngokwendawo kanye nezimboni, ngakho kubalulekile ukuthintana nabeluleki bezomthetho ukuze uqinisekise ukuthotshelwa kwemithetho nemithethonqubo ethile ehlobene nokubhuloga endaweni noma emkhakheni wakho. Ezinye izinto ezengeziwe okuzoxoxwa ngazo:

  1. Uzobhekana kanjani nokugxekwa, ukuxabana okungekuhle, nokuphawula? Ukubeka okulindelwe ngaphambili kokuthi amazwana azolinganiswa futhi amukelwe kanjani kubhulogi yakho kuhle. Ngingakhuthaza inqubomgomo yokubeka amazwana yanoma iyiphi ibhulogi yebhizinisi.
  2. Uzoqinisekisa kanjani ukulawulwa komkhiqizo? Awudingi ukuthi ama-blogger akho angcole ngeziqubulo, ama-logo, noma izwi lomkhiqizo wakho. Kwenze kube ngesandla.
  3. Uzobhekana kanjani nama-blogger akho angakhiqizi? Cela ama-blogger akho amukele inqubomgomo kusenesikhathi lapho ukubamba iqhaza kuyisibopho futhi ukusala ngemuva kuzobalahlekisela ukuchayeka. Sicela ubanikeze ibhuthi! Ukugcina okukhiphayo okungaguquki kwezihloko kuyisihluthulelo sanoma yiliphi isu lokubhuloga.
  4. Uzobhekana kanjani nokuvezwa kokhiye wempahla yengqondo ebhizinisini lenkampani?

Izincwadi Zokufunda Esihlokweni:

Iseluleko Sokubloga Nezinkampani

Lonke ulwazi engiluhlanganise kulokhu okuthunyelwe lugqugquzelwe esinye sezixhumanisi eziningi ezingenhla noma kulolu hlu olungezansi. Bekunokuthunyelwe okuningi kakhulu okubalulwe emininingwaneni lapha. Ngiqoqe ulwazi oluningi ngangokunokwenzeka futhi ngazama ukukuhlanganisa kokuthunyelwe okukodwa okunganikeza umbono omuhle kakhulu wemibono yochwepheshe abambalwa ngamasu okubhuloga ezinkampani. Ngithemba ukuthi abanikazi bala mabhulogi bayakwazisa - bafanelwe lonke udumo ngalokhu okuthunyelwe!

Ngingakhuthaza noma ubani ovakashelayo ukuba achithe isikhathi kwelinye lala mabhulogi. Ziyizinsiza ezimangalisayo!

Izibonelo Zebhulogi Lenkampani

Lokhu okuthunyelwe ngeke kuphelele ngaphandle kokunikeza okunye Ukubhuloga Kwebhizinisi izixhumanisi. Ezinye zikhona isikhulu amabhulogi ezinkampani, kodwa ngicabanga ukuthi kubalulekile ukubheka namabhulogi ezinkampani angekho emthethweni. Inikeza ubufakazi bokuthi uma unquma ukungabhulogi ngenkampani noma umkhiqizo wakho, omunye umuntu angase!

Ukwenza Ukusebenza Kokubhuloga Okubumbene

Amabhizinisi nabathengi bacwaninga ukuthenga kwabo okulandelayo ku-inthanethi ngokusebenzisa okuqukethwe, futhi amabhulogi ezinkampani ahlinzeka ngalokho okuqukethwe. Sekushiwo lokho, kufanele ulungiselele kokubili ipulatifomu yakho (imvamisa i-WordPress) nokuqukethwe kwakho. Uma ukhulula ikhaphethi ebomvu ku-Google, bakhomba okuqukethwe kwakho futhi banwebe ukufinyelela kwakho kakhulu.

Sicela uzizwe ukhululekile ukuphawula futhi ungeze izixhumanisi zakho ze-Corporate Blogging Links!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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