Izibalo nokuhlola

Yini i-Hit? Kanye nenye iJargon yezibalo

Ngesonto eledlule ngithathe usuku lokuya emsebenzini ngaya khona Ikhampasi yewebhu, ingqungquthela yesifunda yezobuchwepheshe be-Intanethi. Yize ngangiyisikhulumi esizimele (kubhulogi), ngifunde okuningi ngezindawo ezingezona i-bailiwick yami. Impumelelo yami ekubhaleni ibilokhu ibangwa wuthando nobuchule obukhulu bezobuchwepheshe. Ukubhuloga kudinga ukuthi ngibe ujeke wayo yonke imisebenzi kodwa ngingabi yilutho. Izingqungquthela ezinjengalezi zingisiza ukuba ngicije amakhono ami ezindaweni zobuthakathaka!

Esinye sezikhathi engizijabulele kakhulu bekuse-Web Analytics. Ngangingakaze ngikubone phambilini, kepha igama elithi 'hits' belilokhu lifa eminyakeni edlule. Lapho abantu bengibuza ukuthi mangaki ama-hits engiwatholayo, empeleni ngiphendula ngesibalo sami 'sokuvakasha okuyingqayizivele', hhayi inani langempela lamahithi. Empeleni angazi ukuthi mangaki amahithi engiwatholayo. Lokhu bekudida iningi lochwepheshe bezebhizinisi abebehambele ingqungquthela futhi - sekuphele iminyaka bezwa 'ama-hits'. Ngicabanga ukuthi njengoba uqhubekela phambili ukhuphuka isitebhisi usuke kude ko-techi uye ngasegumbini lokugibela, i-'hits 'kuseyigama elivamile. Lokho kudinga ukushintsha.

Yini i-Hit?

I-'hit' empeleni iyinto engenamsebenzi (njengoba ichazwe ngamandla yiWeb Analytics pro, uJulie Hunter, owakhuluma). Ama-Hits asho ngokoqobo ukuthi zingaki izicelo ezenziwe nge-server yakho. Ezinsukwini ezinhle, lesi bekuyisilinganiso esihle ngoba ikhasi lewebhu lalivame ukuba yinhlangano ezimele. Kudala, izithombe bezihlukile, hhayi umthetho. Ukucela ikhasi lewebhu kuboniswe ngokoqobo ikhasi elilodwa eligcwele lewebhu Lokho akusenjalo.

Njengoba ubuchwepheshe bewebhu buye bavela, noma kunjalo, nawo amakhasi ewebhu nekhono lawo lokuhlela okuqukethwe namathuluzi kahle. Lapho ikhasi lami lasekhaya lilayisha, isiphequluli empeleni senza izicelo eziyi-17 !!! Izithombe, amashidi wesitayela, amafayili e-javascript, izikhangiso, amawijethi, njll. Njll. Ngaphansi kwezingu-5 zalezo zicelo zenziwa ngqo kuseva yami yewebhu. Ngakho-ke… ukube bengisekela impumelelo yami ku-'hits ', ngabe ngibe nehaba ngezivakashi zami zangempela okungenani ngama-4.

Amaphakheji we-Analytics ama-Hits we-Downplaying

Ngena ngemvume kwiphakethe lakho le-Analytics eliyintandokazi (ngithanda iGoogle Analytics neClicky) futhi ngeke uthole 'ukushaya' noma kuphi. Ngokujabulisayo, ochwepheshe be-Analytics ekugcineni banaka amamethrikhi abaluleke kakhulu. I-Clicky ize ingeze izibalo zakho zokuphakelayo kusuka ku-Feedburner API ekubikeni kwakho!

Nawa amamethrikhi wokusebenza abalulekile ongawabukela iWebhusayithi yakho:

  1. Ukuvakasha noma Ukuvakasha Okuhlukile - ngokwasemandleni abo, abahlinzeki be-Analytics bazolandelela abantu abeza kuwebhusayithi yakho abangakaze babe lapho ngaphambilini. Indlela yokusebenza ayilona iqiniso njengoba ngikwazi ukuvakashela iwebhusayithi kumakhompuyutha amabili ahlukene (noma iziphequluli ezimbili ezihlukene) futhi ngibala izikhathi ezingaphezu kwesisodwa. Abasebenzisi bangaphinda bavimbe ukulandelelwa kokuvakasha kwabo ngokubulala ama-Cookies (amafayela amancane amasayithi abekwe ku-PC yakho ukuze alandelele ngawe... ungakhathazeki – empeleni awusizo kakhulu). Nokho, ukuqhathaniswa kwamafayela okungena kumaphakheji e-Analytics athwebula izibalo nge-JavaScript kubona umehluko onganaki.
  2. Ukubukwa kwekhasi - Ukubukwa kwamakhasi inani eliphelele lamakhasi agcwele alayishiwe kukho konke ukuvakasha nangaphakathi kwesikhathi osilinganisayo.
  3. Amakhasi ngokuvakasha ngakunye - Ukubukwa kwamakhasi kubalulekile uma ubheka kahle ukuthi zingaki izivakashi zakho ezinamathela. Izivakashi eziyi-7 nokubukwa kwamakhasi ama-7? Lokho kusho ukuthi isivakashi ngasinye sifunda ikhasi elilodwa kuphela. Njenge-blogger, ukubukwa kwami ​​kwekhasi kuphansi kakhulu kunalokho engingathanda, ngakho-ke ukuziqapha kubaluleke kakhulu. Okuqukethwe okuhle nokuxhumanisa phakathi kokuthunyelwe kuzogcina izivakashi zizungeze noma kuzihehe kokunye okuthunyelwe. Uzobona izixhumanisi eziningi ngaphakathi kokuthunyelwe kwami ​​kanye nokuthunyelwe okuhlobene okuhlobene kubha yami eseceleni… lezo zikhona ukuzama ukugcina abantu bezungezile. Lapho behlala bezungeza, kulapho ngenza kangcono khona!
  4. Isilinganiso Sokuvakasha Esisha - Kuwo wonke umuntu ovakashela iwebhusayithi yakho, lokhu ukubalwa kwalabo abangakaze bavakashele ngefomethi yamaphesenti. Ngiyathanda ukubheka le nombolo futhi… inqobo nje uma ngikwazi ukugcina izivakashi zami ezikhona futhi ngicindezele ezintsha, lokho kusho ukuthi ngigcina abafundi futhi ngiyakhula.
  5. Isilinganiso se-Bounce - Laba ngabantu abavakashela isiza sakho futhi bakhiphe ibheyili. Lokhu ngokuvamile kusho ukuthi bebengakutholi abebekufuna. Bheka lokhu… kungenzeka ukuthi uthola izinkomba ezingalungile ngokuqukethwe kwakho noma okuqukethwe kwakho kunuka kabi. Qiniseka ukuthi uphakamisa lokho oyikho bese unamathela kukho. Lokho kuzogcina abantu bezungeze.
  6. Isikhathi Esimaphakathi Esizeni - Njengamakhasi ngokuvakasha ngakunye, kulapho kungcono khona, akunjalo? Kimi, impela. Kodwa-ke, ngewebhusayithi lapho ngithengisa khona okuthile, lokhu kungasho ukuthi isiza sami sibuhlungu esinqeni sokuzulazula futhi ngidinga ukwenza umsebenzi othile. Ukwenza abantu bazungeze isayithi lakho ngokungathandeki kungakhuphula isikhathi sakho esivamile kusayithi, kepha ngeke baphinde babuye.
  7. Ukuguqulwa - emhlabeni we-e-commerce, 'ukuguqulwa' kuvame ukuthengwa. Kusho ukuthi bafikile, bathola, bathenga! Ngebhulogi efana neyami, kungase kusho ukuthi bachofoze esikhangisweni, benze isicelo sokukhuluma, noma badawunilode incwajana. Uyini umgomo webhulogi yakho noma iwebhusayithi? Ingabe ngempela ukukala lokho njengokuguqulwa? Kufanele! Ngaphakathi kwamaphakheji e-Analytics, ukuguqulwa kuvame ukukalwa ngokungeza ngokuhlelekile 'Imigomo' kusayithi lakho kuphakheji ye-Analytics ngekhodi ethile emakhasini akho okuqinisekisa. (okungukuthi. Siyabonga ngokulanda!). Akuhlali kuyinto elula ukuyenza... Seth avume.

Futhi-ke, uma ungakatholi - qiniseka ukudlula Ikhampasi yewebhu! Lokhu okuthunyelwe empeleni kugqugquzelwe yingxoxo enhle ebenginayo nomngani wami omuhle, JD Walton kubhulogi leBlackinBusiness. Ngizama ukuba ngumqeqeshi omuhle ku-JD - kepha ufunda lezi zinto ngokushesha kunalokho engingamphonsa kuye! Ngibe ne-JD kuGoogle Analytics selokhu kwaqalwa ibhulogi yakhe, kepha ukulungele ukuqala ukuhlaziya izibalo zakhe!

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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