Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Amathiphu ayi-10 Wokukhuthaza I-Webinar Yakho Elandelayo

Ngo 2013, Ama-62% we-B2B asetshenzisiwe ama-webinar ukuthuthukisa imikhiqizo yabo, enyuka isuka kuma-42% ngonyaka owedlule. Ngokusobala, ama-webinar athola ukuthandwa futhi kunjalo ukusebenza njengethuluzi lokukhiqiza eliholayo, hhayi nje ithuluzi lokumaketha. Kungani kufanele uwafake kuhlelo lwakho lokumaketha kanye nesabelomali sakho? Ngoba ama-webinars abalwa njengefomethi yokuqukethwe ephezulu ekushayeleni imikhondo efanelekile.

Muva nje, bengisebenza nekhasimende kanye nesisombululo se-webinar esizinikezele, i-ReadyTalk, kokunye okuqukethwe kwe- imikhuba emihle ye-webinar nokuthi kungani izindleko zomholi ngamunye zikufanele. Angigcinanga ngokuthola izibalo ezinkulu ze-webinar, kepha sizosebenzisa zona ochungechungeni lwethu lwe-webinar oluzayo umxhasi wethuluzi lokuqapha umphakathi, Meltwater (hlala ubukele!).

Ngakho-ke, nazi amathiphu aphezulu we-10 webinar wokunyusa okufanele uwalandele lapho uhlela i-webinar yakho elandelayo:

  1. Qala ukukhuthaza i-webinar yakho okungenani isonto elilodwa ngaphambi komcimbi - Ukuze uthole imiphumela emihle, qala ukuphuma amasonto amathathu. Ngenkathi iningi lababhalisi bakho bezobhalisa isonto le-webinar, lokho akusho ukuthi akufanele uqale ukukhuthaza kusenesikhathi. Ngokusho kwe- Umbiko we-Webinar Benchmark Report ka-2013, ukuqala ukukhushulwa okungenani izinsuku eziyisikhombisa ukuphuma kungakhuphula ukubhaliswa kwakho ngaphezu kuka-36%! Amaphesenti aqala ukwehla, ngezinsuku ezi-2 kuya kweziyi-7 kuma-27%, ngayizolo ku-16%, nosuku ngama-21%.
  2. Sebenzisa i-imeyili njengendlela yakho eyinhloko yokwazisa nge-webinar - Ngokocwaningo lweReadyTalk, i-imeyili ihlala iyindlela ehamba phambili yokuqhakambisa i-webinar, ene-4.46 kwezingu-5. Indlela yesibili ephezulu yokwazisa ngezokuxhumana, obekucishe kube ngamaphuzu amabili aphelele abe ngu-2.77. Ungasebenzisa futhi amasayithi wokukhuthaza weWebinar njenge I-Brainy Octopus.
  3. Uma kukhulunywa ngama-webinars, i-3 inombolo yomlingo yemikhankaso ye-imeyili efakiwe - Njengoba kunikezwe ukuthi uqala ukukhuthazwa kwe-webinar okungenani isonto elilodwa, imikhankaso emithathu ye-imeyili iyinombolo efanelekile yokukhuthazwa kwe-webinar:
    • Thumela umkhankaso owodwa wokuqala wokuphakamisa i-webinar yakho, ukhulume ngesihloko nenkinga ezoyixazulula kulabo abalalela kulayini wesihloko
    • Thumela enye i-imeyili ngemuva kwezinsuku ezimbalwa ngomugqa wesihloko kufaka phakathi noma iziphi izikhulumi zezivakashi noma ulimi oluqhutshwa yimiphumela
    • Kubantu asebevele bebhalisile, thumela i-imeyili ngosuku lomcimbi ukukhuphula inani lababekhona
    • Kubantu abasadinga ukubhalisa, thumela i-imeyili ngosuku lomcimbi ukukhuphula ukubhaliswa

    Uthi bewazi? Isilinganiso sokuguqulwa esimaphakathi se- obhalisele ukuya khona ngama-42%.

  4. Thumela ama-imeyili ngoLwesibili, ngoLwesithathu, noma ngoLwesine - The izinsuku nababhalisi abaningi ngoLwesibili ngo-24%, ngoLwesithathu ngo-22%, ngoLwesine ngo-20%. Namathela maphakathi nesonto ukuze uqiniseke ukuthi ama-imeyili wakho awazitshwa noma asuswe.

    Uthi bewazi? Ama-64% wabantu abhalisela i-webinar ngesonto lomcimbi obukhoma.

  5. Bamba i-webinar yakho ngoLwesibili noma ngoLwesithathu - Kususelwa ocwaningweni lwe-ReadyTalk nedatha, izinsuku ezinhle kakhulu zesonto ukusingatha ama-webinar ngoLwesibili noma ngoLwesithathu. Kungani? Ngoba abantu bayabamba ngoMsombuluko, futhi bayilungele impelasonto engangoLwesine.
  6. Bamba i-webinar yakho ngo-11AM PST (2PM EST) noma ngo-10AM PST (1PM EST) - Uma une-webinar kazwelonke, khona-ke isikhathi esihle sokwenza amashejuli awo wonke umuntu esizweni sonke ngu-11AM PST (22%). I-10AM PST iza endaweni yesibili nge-19%. Lapho sekusondele ihora lesidlo sasemini, mancane amathuba okuthi abantu babe semhlanganweni noma bahlangane ekuseni.
  7. Njalo, njalo, njalo yenza i-webinar yakho itholakale ngokufunwa ngemuva komcimbi (futhi ukhuthaze ukuthi uzokwenza njalo).
    - Njengoba sonke sazi, izinto ezingalindelekile zingavela ohlelweni lwethu. Qiniseka ukuthi ababhalisile bakho bayazi ukuthi bangafinyelela kwi-webinar ngokufunwayo, uma bengakwazi ukuya noma uma befuna ukuyilalela ngokuhamba kwesikhathi.
  8. Nciphisa ifomu lakho lokubhalisa libe yizinkundla zefomu ezi-2 kuye kwezi-4. - Ukuguqula okuphezulu kakhulu amafomu aphakathi kwezinkundla zamafomu ezi-2 - 4, lapho ukuguqulwa kunganda cishe ngo-160%. Njengamanje, isilinganiso sokuguqulwa esiphakathi lapho umuntu efika ekhasini lokufika le-webinar kuphela ngama-30 - 40%. Yize kungabonakala kulinga ukucela imininingwane ethe xaxa ngefomu ukuze ukwazi ukuthola kangcono amathemba, kubaluleke kakhulu ukubayisa kwi-webinar kunokubasabisa ngamafomu amaningi kakhulu. Okungiletha ephuzwini lami elilandelayoโ€ฆ
  9. Sebenzisa ama-poll ne-Q & A ukuqoqa imininingwane eminingi ngamathemba akho. - Abathengisi abangama-54% basebenzise imibuzo ukubandakanya izethameli zabo kwathi ama-34% asebenzisa izinhlolovo, ngokusho kwedatha yeReadyTalk. Yilapho ungaqala khona ingxoxo ngamathemba akho futhi ufunde kabanzi ngawo. Futhi, ekugcineniโ€ฆ
  10. Phinda usebenzise isikhathi sangempela. - Ngaphambi kokwenza i-webinar ebukhoma, qiniseka ukuthi usukulungele ukuphinda ubeke okuqukethwe esikhathini sangempela ukwandisa ukuzibandakanya futhi ukhuthaze abanye ukuthi babe nentshisekelo:
    • I-89% yabantu iguqula i-webinar ibe okuthunyelwe kwebhulogi. Qiniseka ukuthi uhlela eyodwa ukuphuma ngokushesha ngemuva kwe-webinar, ngesixhumanisi silungele izethameli ze-webinar ukuthi zikhombe kuzo uma ziyidinga. Ithiphu eyengeziwe: Sebenzisa isixhumanisi esinegama elithi bit.ly ukulandelela nokwenza i-url ibe mfushane.
    • Kungaba nokuthile kubasebenzi bakho bukhoma i-tweet, noma uhlele ama-tweets ukuphuma ngesikhathi se-webinar. Uzothola ukuzibandakanya okuningi komphakathi phakathi nomcimbi.
    • Yiba ne-hashtag ezinikele kulo mcimbi futhi wazise abazobe bekhona ukuze bakwazi ukulandela ingxoxo.

Hhayi-ke, bakithi. Ngiyathemba ukuthi lawa macebiso alula akusiza ekukhuthazeni ama-webinars akho esizayo!

UJenn Lisak Golding

UJenn Lisak Golding unguMongameli kanye ne-CEO yeSapphire Strategy, i-ejensi yedijithali ehlanganisa idatha ecebile ne-back-intuition enolwazi ukusiza ama-B2B brand ukuthi awine amakhasimende amaningi futhi andise ukumaketha kwawo i-ROI. Usomaqhinga owine imiklomelo, uJenn wasungula iSapphire Lifecycle Model: ithuluzi lokucwaninga elisekelwe ebufakazini kanye nohlelo lwezezimali zokukhangisa ezisebenza kahle.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.