Amathiphu Abakhangisi Abasha Abavela Kulo Ol' Veteran
Uhambo olusuka ku-novice ukuya kuchwepheshe onolwazi luyajabulisa futhi luyinselele. Ngokuhlanganiswa kobuchwepheshe bedijithali kanye nokufika kobuhlakani bokwenziwa (AI) ukulungisa isimo sezwe, abakhangisi namuhla akumelwe babe nekhono emasu endabuko kuphela kodwa nasekusebenziseni amathuluzi akamuva nezinkundla.
Uma usanda kufunda ngeyami ngena embonini ye-AI, kungenzeka ukuthi uke wacabanga ngokuphishekela umsebenzi wokumaketha. Yize kuyinkundla egcwele abantu abaningi okungenzeka ukuthi iyancipha, akusho ukuthi angicabangi ukuthi sikhona isikhala sabantu abanekhono… kodwa udinga ukulungiselela!
Isingeniso Sokumaketha Kwesimanje
Imboni yokumaketha imi empambana-mgwaqo wokusungula nobuchwepheshe. Inkathi yedijithali ingenise inkathi lapho ukuqonda ukuziphatha komthengi kanye nezimiso zokumaketha eziyisisekelo kuyisiqalo nje. Abadayisi banamuhla kufanele futhi bazulazule emhlabeni wobuchwepheshe obuphezulu, kusukela ekuphatheni amasistimu okuphatha okuqukethwe (CMS) kanye nezinkundla ze-analytics zokuthuthukisa nobuchwepheshe obufana nokuxhumana okuseduze kwenkundla (I-NFC). Lo mhlahlandlela uklanyelwe ukukuhlomisa ngolwazi namakhono adingekayo ukuze uchume kule ndawo.
1. Izisekelo Zobuchwepheshe
Yamukela Marketing Technologies
Ubuchwepheshe bokumaketha bakha umgogodla wamasu anamuhla. Kusukela kuzibalo kuya kokuzenzakalelayo, lawa mathuluzi aqondisa ukusebenza futhi anikeze imininingwane engakaze ibonwe ngokuziphatha kwamakhasimende. Ukuthola izitifiketi ezisekelweni ezibalulekile ezifana -Google Analytics, Adobe Creative Cloud, Salesforce, noma HubSpot ingavula iminyango yamathuba amasha futhi iphakamise umsebenzi wakho.
Qonda Amamethrikhi Wokuthengisa
Amamethrikhi awulimi lwempumelelo yokumaketha. Ukujwayelana nemiqondo efana nokuBuyisela Imali Yesikhangiso (I-ROAS), Inani Lokuphila Kwekhasimende (I-CLV), Futhi UTM amapharamitha angakusiza ukukala ukusebenza kahle kwemikhankaso yakho futhi wenze izinqumo eziqhutshwa idatha. Lawa mamethrikhi ayizinkomba ezibalulekile zomthelela wamasu akho futhi angamathuluzi abalulekile anoma yimuphi umkhangisi ofuna ukwenza uphawu lwakhe.
2. Ukusebenzisa Ubuhlakani kanye Namasu
Hlakulela Ilukuluku Lokukwazi Nokusungula Izinto
Ukuqamba okusha kwezokuthengisa kuvame ukuvela engqondweni enelukuluku. Konke ukusebenzelana kungavusa umbono omusha, kungakhathaliseki ukuthi ingxoxo nje evamile noma ukucwiliswa okujulile kokuthrendayo kwakamuva. Zikhuthaze ukuthi ucabange ngaphandle kwebhokisi futhi uhlole izixazululo ezihlakaniphile ezingenza imikhankaso yakho ihluke.
Inethiwekhi kanye Nomkhiqizo Womuntu Siqu
Ukwakha inethiwekhi eqinile kanye nebhrendi yomuntu siqu kubaluleke kakhulu kunangaphambili. Ezweni lapho i-AI ingakwazi ukwenza imisebenzi eminingi, ukuxhumana komuntu siqu kanye nendlela oziveza ngayo ku-inthanethi kungaba nomthelela omkhulu endleleni yakho yomsebenzi. Xhumana nontanga bakho bomkhakha, yabelana ngemininingwane yakho, futhi ugcine ubukhona be-inthanethi obuchwepheshile ukuze uthuthukise ukubonakala kwakho namathuba.
3. Funda Amathuluzi Okuthengisa Edijithali
Amathuluzi Wokuklama kanye Nokuphathwa Kwephrojekthi
Ukumaketha namuhla kudinga inhlanganisela yokusungula kanye nekhono lobuchwepheshe. Ukujwayelana namathuluzi okuklama, izinhlelo zokuphatha okuqukethwe, kanye nesofthiwe yokuphatha iphrojekthi kubalulekile. Lawa mathuluzi asiza ukudala okuqukethwe okukhangayo futhi aqinisekise ukuthi amaphrojekthi alethwa kahle nangempumelelo.
Hlola Marketing Automation
Ubuchwepheshe bokuzenzakalela buye bashintsha indlela abakhangisi abafinyelela ngayo futhi bahlanganyele nababukeli babo. Ngokwenza imisebenzi ephindaphindwayo, abakhangisi bangagxila kumasu nemizamo yokudala, benze imikhankaso isebenze kahle futhi ibe ngeyakho.
4. Ukufunda Ngokuqhubekayo nokuzivumelanisa nezimo
Hlala Ngaphambi Kokuthrenda Kwemboni
Isimo sokumaketha siyashintsha njalo, ngobuchwepheshe obusha, izindlela, amatemu, kanye ama-akhronimi ezivela njalo. Ukubhalisela ukushicilelwa komkhakha njenge Martech Zone, ukuya kuma-webinars, nokulalela ama-podcasts kuyizindlela ezinhle kakhulu zokuhlala wazi ngalezi ntuthuko nokuqinisekisa ukuthi amakhono akho ahlala efanelekile.
Zibandakanye Nemiphakathi Yezokumaketha
Ukubamba iqhaza emiphakathini yokumaketha eku-inthanethi nengaxhunyiwe ku-inthanethi kungaba umthombo ocebile wolwazi nogqozi. Lezi zinkundla zinikeza amathuba okufunda kochwepheshe abanolwazi, ukwabelana ngezinselele, nokuthola amathrendi amasha namathuluzi okuthuthukisa amasu akho okumaketha.
5. Ukwakha Umsebenzi Kwezokumaketha
Yakha Ubukhona Bedijithali
Emhlabeni wanamuhla wedijithali, ukuba khona okuqinile ku-inthanethi kubalulekile. Ukudala iwebhusayithi yomuntu siqu ukuze ubonise iphothifoliyo yakho, ukubhala ibhulogi mayelana nezitayela zokumaketha, noma ngisho nokwethula umkhiqizo wakho we-inthanethi kuyizindlela zokubonisa amakhono akho nothando lwakho lokumaketha.
I-Digital Entrepreneurship
Kulabo abanomoya wokuhweba, ukumaketha kunikeza indawo evundile yokusungula izinto ezintsha. Ukwethula umkhiqizo noma isevisi yakho akunikezeli nje ulwazi olusebenzayo ngamathuluzi okuthengisa edijithali kodwa futhi kukhombisa ikhono lakho lokusungula izinto ezintsha nokwenza.
Indlela yokuba umkhangisi ophumelelayo enkathini yedijithali inezici eziningi, edinga inhlanganisela yolwazi lobuchwepheshe, ukucabanga okuhlakaniphile, nokufunda okuqhubekayo. Ngokwamukela amathiphu achazwe kulo mhlahlandlela, ungazulazula ezinkingeni zokumaketha kwesimanje futhi wakhe umsebenzi onomvuzo osebenzisa okungcono kakhulu kokubili kobuchwepheshe nokudala.
Lolu hambo alukona nje ukuzuza amakhono kodwa futhi lumayelana nokuthuthukisa isimo sengqondo esihlanganisa uguquko, esifuna ukusungula izinto ezintsha, nokwazisa ukuxhumana nabanye emkhakheni. Khumbula, kwezokukhangisa, njengasempilweni, kuhlale kunokuthile okusha ongakufunda, futhi inselele ngayinye iyithuba lokukhula.