Amathiphu Wokumaketha Eholidini Lezokuthengisa Nezomnotho
Akumangazi ukuthi u-78% wabathengi bazobe becwaninga ngokuthenga kwabo okulandelayo ku-inthanethi, kodwa yini emangazayo ukuthi bangaki abathengisi nezinkampani ze-e-commerce ezishiya ubukhona babo ku-inthanethi ngaphandle kwe-equation. Enye yalezo zinto ezingekho i-Pinterest - the ehola inkundla yezokuxhumana ukuze uthole ugqozi lwesipho.
Eminyakeni emihlanu edlule, Ama-75% okukhula kwezitolo ube ngokuthengisa ku-inthanethi. Nakuba ukuthengiswa okuningi kusenzeka ezitolo zezitini nodaka, akungabazeki ukuthi ubuchwepheshe bukuthinta kanjani ukukhula kokuthengisa. Kusukela ekwamukelweni kobuchwepheshe esitolo kuya ku-inthanethi, ukushada kokubili okuhlangenwe nakho ngaphandle komthungo kuwukhiye ekuqhubekiseni ukukhula kokuthengisa.
ULauren Jung Ishalofu inikeze lezi zihluthulelo ezi-3 zokwandisa ukuthengiswa kokuthengisa ngamaholide:
- Qala kusenesikhathi - Abantu bathenga kuqala kunangaphambili. Ngonyaka odlule, amabhrendi amaningi athole ithrafikhi encane nokudayiswa ngenxa yokuthi ayegxile kuphela kumaholide ekhalenda abalulekile (ULwesihlanu Olumnyama, uMsombuluko we-Cyber, njll.), ngokuphambene nokuqala kusenesikhathi njengalezo zinhlobo ezazicabanga ngaphambi kwephakethe.
- Ungazibi idijithali – Izitolo eziningi zezitini nodaka zicabanga ukuthi kuhle ukuhamba ngoba abantu bazozithola, kodwa kufanele kutshelwe iqiniso…abathengi benza ucwaningo lwabo ku-inthanethi ngaphambi kokuphuma bayothenga. Kungakhathaliseki ukuthi uyisitolo sezitini nodaka noma isitolo se-inthanethi, ukutholakala ku-inthanethi kubalulekile.
- Abathonya - ziyigagasi lekusasa, kanye nendlela okufanele uhambe ngayo lapho uhlela ukumaketha kwakho kweholide. Akekho osabheka izikhangiso zesibhengezo. Okubaluleke nakakhulu...abantu abangu-200 MMMMillion basebenzisa izivimbeli zezikhangiso. Ngakho-ke imali yakho oyisebenze kanzima ayikaze ikubone ngisho ukukhanya kwelanga.