Ukukhangisa Okuqukethwe

Izeluleko Ezinhlanu Ezihamba Phambili Zokwakha Isu Lokuqukethwe Kobuholi Elicabanga

Izinselelo maqondana nomnotho wethu kule minyaka embalwa edlule ziveze ukuthi kulula kangakanani ukwakha – nokucekela phansi – uphawu. Impela, imvelo yendlela amabhrendi axhumana ngayo iyashintsha. Ukuzwela bekulokhu kungumshayeli obalulekile ekuthathweni kwezinqumo, kodwa ukuthi amabhrendi axhumana kanjani nezithameli zawo azonquma impumelelo noma ukwehluleka.

Cishe uhhafu wabenza izinqumo bathi okuqukethwe ubuholi benhlangano kunomthelela ngqo emikhubeni yabo yokuthenga, okwamanje Izinkampani ezingama-74% azinacebo lobuholi bokucabanga endaweni.

Edelman, Isifundo Somthelela Wobuholi Bemicabango ye-B2B

Kulesi sihloko, ngizohlola amathiphu amahlanu aphezulu ukwakha isu lokuhola umcabango eliphumelelayo:

Ithiphu 1: Gxila Kulokho Ababambiqhaza Abakufunayo Enkampanini Yakho

Kungase kuzwakale njengombuzo oyisisekelo kodwa ubuholi obucatshangelwayo bumayelana nokubonisa ubuchwepheshe benkampani yakho kunokuthuthukisa abantu ngabanye. Ukuze wenze lokho ngokuphumelelayo, kumelwe uthole ukuthi yiziphi izinkinga izilaleli zakho eziyobhekana nazo eminyakeni emithathu, emine, noma emihlanu ezayo. Indlela yobuholi obucatshangelwayo esekelwe ocwaningweni lwekhwalithi nobuningi, enikeza ukuqonda kwamasu emakethe, izoqinisekisa ukuthi umsebenzi wokuxhumana awenziwa ngokufisa kodwa wenzelwa izethameli zakho ngendlela eqhutshwa idatha yokuxoxa izindaba.

Ithiphu 2: Yiba Nombono Ocacile Wokuthi Ubuholi Obucatshangwa Buzothinta Kanjani Osejele Wokuthengisa

Ikakhulukazi endaweni ye-B2B, ukuthenga kungaba yinkimbinkimbi futhi kube nzima. Ubuholi obucatshangelwe bungadlala indima ebalulekile ekuboniseni ukuthi kungani uyisinqumo esingcono kakhulu somsebenzi. Lena ibhalansi ethambile ngoba, ngokungafani nokukhangisa kokuqukethwe, ubuholi obucabangayo abukwazi ukuphromotha imikhiqizo noma amasevisi. Ucwaningo lwemboni luzuza izinhliziyo nezingqondo, ludale isiphakamiso senani esisekelwe ezintweni ezibaluleke kakhulu kuzithameli zakho.

Ithiphu 3: Funda Okukwenza Uthembeke Kakhulu

Kuthatha isikhathi ukuzuza ukwethembeka, ikakhulukazi ezimakethe ezigcwele. Njengoba ukuxhumana kwedijithali bekuwukuphela kwendlela yokufinyelela izethameli phakathi nalolu bhubhane, abantu bagcwele okuqukethwe, okuholela ekukhathaleni nakanjani. Sikukhuthaza ukuthi ubheke ukuhlanganisa amandla nabagqugquzeli bemboni abafana nezinhlangano zezohwebo, amakhasimende, nozakwethu ukuze ube nombono owabelana ngawo ngobuholi bemicabango. Lokhu kuzosiza ukwakha ukwethembana okusheshayo okungase kuthathe iminyaka ukwakhiwa.

Ithiphu 4: Ungavumeli Isu Lakho Lokuqukethwe Likhathazwe Ukukhathala

Ukuqhamuka nezihloko ezintsha kuyinselelo enkulu kubaholi abaningi abacabangayo, kepha uma usondela kuyona ngokuzenzela, uzoshaya udonga ngokushesha. Izintatheli, ngokwesibonelo, azipheli izinto ezingazisho ngoba zifuna okuthile okusha okwenzekayo endaweni yazo yobungoti. Futhi izindaba azipheli. Cabanga njengentatheli, beka phambili ucwaningo oluqhubekayo oluletha ukuphawula okusha nokuqondakalayo 'ezindabeni' ezinesihloko ezibalulekile kubabambiqhaza bakho. 

Ithiphu 5: Ubuqiniso abunakufakwa  

Ngamafuphi: bonisa izethameli zakho ukuthi ukuyo isikhathi eside. Ubuholi bemicabango abukona ukukhombisa wonke umuntu ukuthi uhlakaniphe futhi uphumelele kangakanani. Akukona mayelana nokuba edgy ngenxa yakho, futhi. Ubuholi bemicabango bumayelana nokukhombisa ubungcweti nokukhombisa ukuthi useduze ukuze uxazulule izinkinga namuhla nasesikhathini esizayo. Qinisekisa ukuthi amatimu wakho wokuqukethwe, ithoni yezwi, namaphoyinti edatha amelela ngokuyiqiniso lokho okumelelayo. 

Ngenkathi yokuxhumana kweziteshi eziningi, akukaze kubaluleke kakhulu ukuthuthukisa indlela yobuholi bokucabanga eyiqiniso enkampanini yakho, engeza inani kumakhasimende nokusika ngomsindo. U-2021 kungaba unyaka wakho wokunyuka uzwakale.

IGurpreet Purewal

UGurpreet Purewal uyiPhini Likamongameli Wokuhlangana Kwebhizinisi e-iResearch, ongoti abaphambili babaholi bokucabanga.

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