I-Social Media & Influencer Marketing

Kungani Kufanele Inkampani Yakho Itshale Imali Ethuluzini Lokuphatha Imidiya Yezenhlalo?

Amathuluzi okuphatha inkundla yezokuxhumana ayizinkundla zesofthiwe ezisiza amabhizinisi ukuphatha, ukuhlela, nokuhlaziya imizamo yawo yokumaketha yenkundla yezokuxhumana kuzo zonke izinkundla eziningi.

U-87% wabakhangisi babike ukuthi basebenzisa amathuluzi okuphatha inkundla yezokuxhumana ukuphatha ukuba khona kwabo kwezokuxhumana.

I-Social Media Examiner

Ukuphathwa kwezindaba zenhlalo futhi marketing media social ahlobene kodwa ahlukene. Ukuphathwa kwenkundla yezokuxhumana kusho inqubo yokuphatha ukuba khona kwebhizinisi kwenkundla yezokuxhumana, okuhlanganisa ukuhlela okuthunyelwe, ukuphendula amazwana, namamethrikhi okulandelela. Ukumaketha kwenkundla yezokuxhumana kubhekise ekusetshenzisweni kwezinkundla zokuxhumana ukukhuthaza ibhizinisi noma umkhiqizo, okuhlanganisa ukudala izikhangiso nokuqukethwe okuxhasiwe. Amapulatifomu amaningi akulesi sikhala adlulana nalokhu kusebenza.

Izici Eziyinhloko Zamathuluzi Okuphatha Imidiya Yomphakathi

Ngokuhlanganisa ukuphathwa kwazo kwenkundla yezokuxhumana, izinkampani zingaqinisekisa ukuvumelana komkhiqizo futhi zihlanganise ukwakhiwa nokudalwa kwemiyalezo, nezinqubo zokugunyaza ngemizamo yazo yokushicilela neyokukhangisa yenkundla yezokuxhumana. Ezinye izinzuzo zifaka:

  1. Ukuhlela inkundla yezokuxhumana: Ikhono lokuhlela okuthunyelwe kusenesikhathi ezinkundleni zokuxhumana eziningi.
  2. Ukuqapha inkundla yezokuxhumana: Amandla okulandelela okukhulunywa ngawo, ama-hashtag, namagama angukhiye kuzo zonke iziteshi zenkundla yezokuxhumana.
  3. Izibalo nokubika: Ikhono lokulandelela ukusebenza kwenkundla yezokuxhumana, njengokuzibandakanya, ukuchofoza, nokuguqulwa, nokwenza imibiko.
  4. Ukulalela inkundla yezokuxhumana: Ikhono lokulalela izingxoxo ezimayelana nomkhiqizo noma imboni bese uphendula ngendlela efanele. Lokhu futhi kuvumela amabhizinisi ukuthi aqaphe iziteshi zenkundla yezokuxhumana ukuze athole imibuzo yamakhasimende noma izikhalo kanye nendlela noma aziphendule ngesikhathi nangendlela efanele.
  5. Ukusebenzisana nokuphathwa kwethimba: Ikhono lokwabela imisebenzi nokuphatha amalungu eqembu amaningi ngaphakathi kweplatifomu efanayo.

Amanye amathuluzi okuphatha inkundla yezokuxhumana anikezela ngokuphathwa kobudlelwano bekhasimende (CRM) ukuhlanganiswa, okuvumela amabhizinisi ukuthi alawule ukusebenzisana kwamakhasimende awo eziteshini eziningi, okuhlanganisa nenkundla yezokuxhumana. Lokhu kuhlanganiswa kwenza amabhizinisi akwazi ukuhlinzeka ngolwazi lwekhasimende olungenazihibe ngokugcina konke ukusebenzelana kwamakhasimende endaweni eyodwa nokubhekana nakho ngokushesha.

U-77% wezinkampani ezinezisebenzi ezingaphezu kwe-100 zisebenzisa amathuluzi okuphatha izinkundla zokuxhumana ukuze zilawule ukuba khona kwazo ezinkundleni zokuxhumana.

I-Brandwatch

Ukwengeza, amathuluzi okuphatha inkundla yezokuxhumana ngokuvamile ahlanganisa nezinye izinkundla, njengezinhlelo zokuphatha okuqukethwe (CMS), isoftware ezishintshayo zokumaketha, namathuluzi okuthengisa nge-imeyili. Ukuhlanganisa lezi zinkundla ngamathuluzi okuphatha inkundla yezokuxhumana kwenza amabhizinisi akwazi ukuphatha lonke isu lawo lokumaketha endaweni eyodwa, okwenza kube lula ukulandelela impumelelo yemizamo yawo yokumaketha nokwandisa imikhankaso yawo.

Izinkampani ziyazuza ngokusebenzisa amathuluzi okuphatha ezokuxhumana ngezindlela eziningi, okuhlanganisa:

  1. Ukonga isikhathi: Ngokuhlela okuthunyelwe kusenesikhathi, amabhizinisi angonga isikhathi futhi aqinisekise ukuthunyelwa okungashintshi kuzo zonke izinkundla eziningi.
  2. Ukusebenza okuthuthukisiwe: Ngokusebenzisa inkundla eyodwa yeziteshi eziningi zenkundla yezokuxhumana, amabhizinisi angakwazi ukuhlela inqubo yawo yokuphatha inkundla yezokuxhumana. Lezi zinhlelo zivame ukuba namandla okuhlanganiswa aqinile anika amandla okuzenzakalelayo futhi.
  3. Ukuhlanganyela okungcono: Ngokuqapha nokuphendula izingxoxo zenkundla yezokuxhumana ngesikhathi sangempela, amabhizinisi angathuthukisa ukusebenzelana kwawo namakhasimende nabalandeli.
  4. Imibono engcono: Ngokulandela amamethrikhi enkundla yezokuxhumana, amabhizinisi angathola imininingwane ngezithameli zawo futhi alungise isu lawo lenkundla yezokuxhumana ngokufanele.

Amathuluzi Okuphatha Imidiya Yomphakathi Adumile

Imakethe yomhlaba wonke yesoftware yokuphathwa kwemithombo yezokuxhumana kulindeleke ukuthi ikhule isuka ku-$9.2 billion ngo-2020 iye ku-$14.7 billion ngo-2025, ku-CAGR ka-9.8% ngesikhathi sokubikezela.

AmaMarke
  • I-Agorapulse: I-Agorapulse iyithuluzi lokuphatha inkundla yezokuxhumana elinikeza izici zokuhlela, zokuqapha, nezibalo, kanye nokulalela inkundla yezokuxhumana namandla okubambisana kweqembu.
  • I-Brandwatch: I-Falcon.io iyithuluzi lokuphatha inkundla yezokuxhumana elinikeza ukuhlela, ukuqapha, nezici ze-analytics, kanye nokusebenzisana kweqembu namandla okubandakanya izethameli.
  • isikhumbulo sesikhana: I-Buffer ingelinye ithuluzi lokuphatha inkundla yezokuxhumana elidumile elinikeza ukuhlela, ukuhlaziya, nezici zokubambisana zeqembu.
  • CoSchedule: I-CoSchedule iyithuluzi lokuphatha inkundla yezokuxhumana elinikeza ukuhlela, ukuhlaziya, nezici zokubambisana zeqembu, kanye nekhalenda lokuqukethwe namandla okuphatha ukuhamba komsebenzi.
  • I-Hootsuite: Elinye lamathuluzi okuphatha inkundla yezokuxhumana aziwa kakhulu, i-Hootsuite inikeza izici eziningi ezihlukahlukene, okuhlanganisa ukuhlela inkundla yezokuxhumana, ukuqapha, nokuhlaziya.
  • Kamuva: Kamuva ithuluzi lokuphatha inkundla yezokuxhumana eligxile kokuqukethwe okubukwayo futhi linikeza ukuhlela, ukuhlaziya, nezici zokuhlela okuqukethwe, kanye nelabhulali yemidiya namandla okubuka kuqala okuthunyelwe.
  • Kulungile: I-Loomly iyithuluzi lokuphatha inkundla yezokuxhumana elinikeza ukuhlela, ukubambisana, nezici zezibalo, kanye nomtapo wolwazi wokuqukethwe namathuluzi okukhuthaza okuthunyelwe.
  • Meet Edgar: I-MeetEdgar iyithuluzi lokuphatha inkundla yezokuxhumana eligxile ekuhleleni inkundla yezokuxhumana futhi linikeza isici esiyingqayizivele esivumela abasebenzisi ukuthi basebenzise kabusha okuqukethwe ngokuzenzakalelayo.
  • I-Sendible: I-Sendible iyithuluzi lokuphatha inkundla yezokuxhumana elinikeza ukushejula, ukuqapha, izici zezibalo, kanye nokusebenzisana kweqembu namandla okuphatha amaklayenti.
  • Ukuhluma Komphakathi: I-Sprout Social iyithuluzi lokuphatha inkundla yezokuxhumana elinikeza iqoqo lezici, ezihlanganisa ukuhlela, ukuqapha, nokuhlaziya.

Disclaimer: Martech Zone isebenzisa izixhumanisi ezihambisanayo kulesi sihloko.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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