Kuyini ukungathandwa kwabathelisi esikubona? I-AR Isetshenziswa Kanjani Emikhiqizweni?
Ngokombono womdayisi, empeleni ngikholelwa iqiniso elingathandwa kwabathelisi esikubona (AR) inamandla amakhulu kunento engekho ngokoqobo (VR). Nakuba okwangempela kuzosivumela ukuthi sizizwise okokwenziwa ngokuphelele, okungokoqobo okungathandwa kwabathelisi esikubona kuzothuthukisa futhi kuhlanganyele nomhlaba esiphila kuwo manje. Sabelane ngaphambili ngokuthi i-AR ingaba nomthelela kanjani ekukhangiseni, kodwa angikholwa ukuthi sikuchaze ngokugcwele okungeziwe. iqiniso kanye nezibonelo ezinikeziwe.
Okubalulekile emandleni okumaketha ukuthuthuka kobuchwepheshe be-smartphone. Ngobuningi bomkhawulokudonsa, isivinini sekhompuyutha esasilingana namadeskithophu eminyakeni embalwa edlule, kanye nenqwaba yenkumbulo - amadivaysi e-smartphone avula iminyango yokwamukelwa nokuthuthukiswa okungokoqobo okungathandwa kwabathelisi esikubona. Eqinisweni, ekupheleni kuka-2017, u-30% wabasebenzisi be-smartphone basebenzise uhlelo lokusebenza lwe-AR… abasebenzisi abangaphezu kwezigidi ezingu-60 e-US kuphela.
Yini i-Augmented Reality?
Okungokoqobo okungathandwa kwabathelisi esikubona ubuchwepheshe bedijithali obondla umbhalo, izithombe noma ividiyo ezintweni ezibonakalayo. Kumgogodla wayo, i-AR inikeza zonke izinhlobo zolwazi ezifana nendawo, isihloko, idatha ebukwayo, yomsindo nokusheshisa, futhi ivule indlela yempendulo yesikhathi sangempela. I-AR inikeza indlela yokuvala igebe phakathi kwesipiliyoni somzimba nesedijithali, inika amandla ama-brand ukuthi ahlanganyele kangcono namakhasimende awo futhi aqhube imiphumela yangempela yebhizinisi kule nqubo.
I-AR isetshenziselwa kanjani ukuthengisa nokumaketha?
Ngokombiko wakamuva we-Elmwood, ubuchwepheshe bokulingiswa obufana ne-VR ne-AR buhlelelwe ukuthi bunikeze inani elisheshayo ikakhulukazi lemikhiqizo yokuthengisa neyomthengi ezindaweni ezimbili ezibalulekile. Okokuqala, bazokwengeza inani lapho bethuthukisa ulwazi lwekhasimende lomkhiqizo ngokwawo. Isibonelo, ngokwenza ulwazi lomkhiqizo oluyinkimbinkimbi nokunye okuqukethwe okubalulekile ukuthi kubandakanyeke kakhudlwana ngokusebenzisa igeyimu, ukuhlinzeka ngokuqeqeshwa kwesinyathelo nesinyathelo, noma ukunikeza ukuguquguquka kokuziphatha, njengalapho unamathela emithini.
Imakethe ye-AR iyonke kulindeleke ukuthi ikhule kakhulu, kanti eminye imithombo ilinganisela ukuthi izofinyelela ku-$198 billion ngo-2025. Lokhu kukhula cishe kuzoholela ekwamukelweni okukhulayo phakathi kwezinkampani ze-Fortune 500, njengoba zifuna ukwenza imali ngamasu amasha namasha okumaketha.
AmaMarke
Okwesibili, lobu buchwepheshe buzoqala lapho bungasiza khona amabhrendi azise futhi aguqule indlela abantu ababona ngayo umkhiqizo ngokukhiqiza ukuzizwisa okucebile, okusebenzisanayo kanye nezindaba ezithokozisayo ngaphambi kokuthenga. Lokhu kungase kuhlanganise ukwenza ukupakisha kube isiteshi esisha sokuxhumana, ukuvala igebe phakathi kokuthenga ku-inthanethi nokomzimba, kanye nokwenza ukukhangisa kwendabuko kuphile ngezindaba zomkhiqizo ezinamandla.
Izibonelo Zokusetshenziswa Kweqiniso Kwe-Augmented Revenue Zokuthengisa Nokumaketha
Omunye umholi yi-IKEA. I-IKEA inohlelo lokusebenza lokuthenga olukuvumela ukuthi uzulazule kalula endabeni yabo futhi uthole imikhiqizo oyihlonze ngenkathi uphequlula ekhaya. Nge-IKEA Place ye-iOS noma i-Android, uhlelo lwabo lokusebenza luvumela abasebenzisi cishe indawo Imikhiqizo ye-IKEA endaweni yabo.
I-Amazon ilandele isibonelo nge Ukubuka kwe-AR ye-iOS.
U-Pepsi Max wethule umkhankaso we-AR obizwa Akunakukholwa ngo-2014, okwaphendula isitobhi sebhasi e-London saba isipiliyoni se-AR esisebenzisanayo. Lo mkhankaso ubukhombise izimo ezehlukene, njengokuteleka kwe-meteor, irobhothi elikhulu, nengwe ehamba emgwaqeni, okumangaze abadlula ngendlela. Lo mkhankaso omusha uthole izigidi zokubukwa ezinkundleni zokuxhumana futhi wadala umsindo obalulekile ku-Pepsi Max.
Le yindawo ka L'Oreal Isitayela Izinwele Zami uhlelo lokusebenza lusebenzisa ubuchwepheshe be-AR ukuvumela abasebenzisi ukuthi bazame izinwele zezinwele ezihlukene nemibala yezinwele ngaphambi kokwenza ushintsho. Uhlelo lokusebenza lukhulise ukuzibandakanya komsebenzisi futhi luholele ezinqumweni zokuthenga ezinolwazi.
Esinye isibonelo emakethe isici sikaYelp ku- uhlelo lokusebenza lweselula kubizwe uMonocle. Uma ulanda uhlelo lokusebenza bese uvula imenyu ethe xaxa, uzothola inketho ebizwa ngokuthi Monocle. I-Open Monocle ne-Yelp zizosebenzisa indawo okuyo, ukuma kwefoni yakho, nekhamera yakho ukumboza idatha yazo ngokubukeka ngokubuka kwekhamera. Kuhle impela - ngiyamangala ukuthi abakhulumi ngayo kaningi.
Ama-AMC Theatre ahlinzeka nge- isicelo mobile lokho kukuvumela ukuthi ukhombe iphosta bese ubuka ukubuka kuqala kwe-movie.
Izinkampani zingasebenzisa izinhlelo zazo ezingokoqobo ezingathandwa kwabathelisi esikubona zisebenzisa I-ARKit ye-Apple, I-ARCore ye-Google, noma IHololens yeMicrosoft. Izinkampani ezidayisa nazo zingasizakala I-SDK ye-Augment.
Iqiniso elenziwe ukungathandwa kwabathelisi esikubona: Okwedlule, Okwamanje, nekusasa
Nasi ukubuka konke okuhle ku-infographic, Kuyini ukungathandwa kwabathelisi esikubona, eklanywe ngu Amamephu.