Okwedlule, Okwamanje, Nekusasa Lendawo Yokumaketha Ye-Influencer

Iminyaka eyishumi edlule isebenze njengenye yokukhula okukhulu kokumaketha kwabanamandla, ikusungula njengesu okufanele libe nalo lemikhiqizo emizamweni yabo yokuxhumana nezithameli zabo ezibalulekile. Futhi isikhalo sayo sihlelelwe ukuthi siqhubeke njengoba amabhrendi amaningi ebheka ukusebenzisana nabagqugquzeli ukukhombisa ubuqiniso bawo. Ngokukhula kwezentengiselwano zomphakathi, ukusatshalaliswa kabusha kwemali yokukhangisa ukuze kuthonye ukumaketha okuvela kumabonakude nabezindaba ezingaxhunyiwe ku-inthanethi, kanye nokwenyuka kokwamukelwa kwesoftware evimba izikhangiso ebhuqa.

Indlela Yokuxoxisana Ngempumelelo Nabathonya

Ukumaketha kwe-Influencer sekuphenduke ingxenye ehamba phambili yanoma yimuphi umkhankaso womkhiqizo ophumelelayo, ofinyelela inani lemakethe lama- $ 13.8 billion ngo-2021, futhi lelo nani kulindeleke ukuthi likhule kuphela. Unyaka wesibili wobhubhane lwe-COVID-19 uqhubeke nokusheshisa ukuthandwa kokumaketha kwabanamandla njengoba abathengi behlala bethembele ekuthengeni ku-inthanethi futhi bekhulisa ukusebenzisa kwabo izinkundla zokuxhumana njengenkundla ye-e-commerce. Ngezinkundla ezifana ne-Instagram, kanye ne-TikTok yakamuva, zisebenzisa ukuhweba kwazo kwezenhlalo

Umkhankaso we- # GetVaccinated Uzuza Inhlonipho Eyinhloko

Ngisho nangaphambi kokuba kugonywe umjovo wokuqala we-COVID-19 e-US ngoDisemba 2020, izibalo ezisezingeni eliphakeme kwezokuzijabulisa, uhulumeni, ukunakekelwa kwezempilo, kanye nebhizinisi zazincenga abaseMelika ukuthi bagonywe. Ngemuva kokuhluma kokuqala, noma kunjalo, ijubane lokugoma lehla njengoba imithi yokugoma yatholakala kakhulu futhi uhlu lwabantu ababekufanele ukuyithola lwakhula. Yize kungekho mzamo omkhulu ongaqinisekisa wonke umuntu ongagonywa ukuthi enze lokho, kukhona

7 Amathrendi Wokumaketha Abathonya Kulindelwe ngo-2021

Njengoba umhlaba uvela kulo bhubhane nemiphumela esalile ngemuva kwayo, ukumaketha okunomthelela, hhayi ngokungafani neningi lezimboni, kuzozithola sekuguqukile. Njengoba abantu bephoqeleka ukuthembela kokungokoqobo esikhundleni sokuhlangenwe nakho komuntu futhi bachitha isikhathi esiningi ekuxhumaneni nomphakathi esikhundleni sezehlakalo zomuntu uqobo kanye nemihlangano, ukumaketha okunethonya ngokuzumayo kuzithole sekuhamba phambili ethubeni lemikhiqizo ukufinyelela abathengi ngokusebenzisa imithombo yezokuxhumana ku inengqondo futhi iyiqiniso