I-Apple iOS 14: Ubumfihlo Bedatha kanye ne-IDFA Armageddon

Kwa-WWDC kulo nyaka, i-Apple imemezele ukwehla kwe-iOS Users 'Identifier for Advertisers (IDFA) ngokukhishwa kwe-iOS 14. Ngaphandle kokungabaza, lolu ushintsho olukhulu kunawo wonke ohlelweni lokukhangisa uhlelo lokusebenza lweselula kule minyaka eyishumi edlule. Emkhakheni wezokukhangisa, ukususwa kwe-IDFA kuzophakamisa futhi kungahle kuvalwe izinkampani, ngenkathi kuvula ithuba elikhulu kwabanye. Ngokunikezwa ubukhulu balolu shintsho, ngicabange ukuthi kungasiza ukudala ifayili le-

Hlangana nabashayeli abathathu bokusebenza komkhankaso wokutholwa komsebenzisi

Kunezindlela eziningi zokuthuthukisa ukusebenza komkhankaso. Yonke into kusuka kumbala osenkingweni yocingo kuya esenzweni ekuhlolweni kwepulatifomu entsha kungakunika imiphumela engcono. Kepha lokho akusho ukuthi zonke izindlela zokwenza i-UA (Ukutholwa Komsebenzisi) ozosebenza kuzo kufanele ukwenze. Lokhu kuyiqiniso ikakhulukazi uma unezinsizakusebenza ezikhawulelwe. Uma ukuqembu elincane, noma unenkinga yesabelomali noma izingqinamba zesikhathi, leyo mikhawulo izokuvimbela ekuzameni

I-2019 Black Friday & Q4 Facebook Ad Playbook: Ungahlala kanjani Usebenza Ngokufanele Uma Izindleko Zikhuphuka

Isikhathi sokuthenga ngamaholide sesifikile. Kubakhangisi, i-Q4 futhi ikakhulukazi isonto elizungeze uLwesihlanu omnyama akufani nanoma yisiphi esinye isikhathi sonyaka. Izindleko zesikhangiso zivamise ukukhuphuka ngo-25% noma ngaphezulu. Umncintiswano wokusungulwa kwekhwalithi uyesabeka. Abakhangisi be-Ecommerce baphatha isikhathi sabo se-boom, kanti abanye abakhangisi - njengemidlalo yeselula nezinhlelo zokusebenza - banethemba lokuvala unyaka uqine. Late Q4 yisikhathi esimatasa kakhulu sonyaka se-

Imininingwane: I-Ad Creative eshayela i-ROI ku-Facebook naku-Instagram

Ukwenza imikhankaso yokukhangisa ye-Facebook ne-Instagram esebenzayo kudinga ukukhetha okuhle kakhulu kwezokukhangisa kanye nokwakha izikhangiso. Ukukhetha ukubukwa okulungile, ikhophi lesikhangiso, nokubizelwa esenzweni kuzokunikeza isithombe esihle kakhulu ekufezeni izinhloso zokusebenza komkhankaso. Emakethe, kuningi kakhulu lapho mayelana nempumelelo esheshayo, elula ku-Facebook - okokuqala, ungayithengi. Ukumaketha kwe-Facebook kusebenza kahle kakhulu, kepha kudinga indlela yesayensi ekuphatheni nasekwenzeni imikhankaso usuku lonke, nsuku zonke.