Ukukhipha i-B2B Lead Generation 2021: Izizathu Eziyishumi Eziphezulu Zokuthanda Ukuphuma

Uma ubambe iqhaza kunoma iyiphi inhlangano ye-B2B, uzoshesha ukufunda ukuthi ukukhiqizwa okuholayo kuyingxenye ebalulekile yokwenza ibhizinisi. Eqinisweni: ama-62% ochwepheshe be-B2B athe ukukhulisa ivolumu yabo yokuhola kuyinto ehamba phambili. Umbiko We-Demand Gen Kodwa-ke, akulula ngaso sonke isikhathi ukukhiqiza imikhondo eyanele yokuqinisekisa ukubuyiselwa ngokushesha kotshalomali (i-ROI) —noma iyiphi inzuzo, yalolo daba. Amabhizinisi angama-68% ancipha abika ukuthi alwela ukukhiqizwa kokuhola, nokunye