Izindawo ezi-3 Zokuguqulwa Kwamapulatifomu Wokufunwa Kwamacala Ngo-2017

Kuphephile ukusho ukuthi u-2016 waba yimibuzo eposiwe ngomzuzwana (QPS) wesikhathi seDemand-Side Platforms (DSP) kanye nezixazululo zokuthenga imidiya ezinqamula iziteshi. Noma ngabe i-DSP ingakhuthaza ukubonakala kokuvela okungama-500,000 / kwesibili noma okuyizigidi ezi-3 / okwesibili, ukutholakala kokuthengwa kwaba ngaphansi komehluko wokuncintisana kuwo wonke amapulatifomu wokuthenga abezindaba. Namuhla, iningi lemikhiqizo licabanga ukuthi ama-DSP kufanele ahlanganiswe ngokuzenzakalela nakho konke ukuhwebelana okukhulu kwezikhangiso ngenkathi eletha ukufinyelela kwesiteshi esiphambanweni okungenani