Abashicileli: Ama-Paywalls Adinga Ukufa. Kunendlela Engcono Yokwenza Imali

Ama-Paywall aseyinsakavukela ekushicilelweni kwedijithali, kodwa awasebenzi futhi adala umgoqo emshinini wokunyathelisa wamahhala. Kunalokho, abashicileli kufanele basebenzise ukukhangisa ukuze benze imali ngeziteshi ezintsha futhi banikeze abathengi okuqukethwe abakulangazelelayo mahhala. Emuva ngeminyaka yawo-90s, lapho abashicileli beqala ukuhambisa okuqukethwe kwabo ku-inthanethi, kwavela amasu anhlobonhlobo: izihloko ezinkulu kuphela kwabanye, izinhlelo eziphelele kwabanye. Njengoba bakha ubukhona bewebhu, uhlobo olusha ngokuphelele lwedijithali kuphela

Amasu aphezulu we-3 Tech for Publishers ngo-2021

Unyaka odlule ube nzima kubamemezeli. Njengoba kunikezwe isiphithiphithi se-COVID-19, ukhetho, kanye nezinxushunxushu zenhlalo, abantu abaningi basebenzise izindaba eziningi nokuzijabulisa ngonyaka owedlule kunanini ngaphambili. Kepha ukungabaza kwabo imithombo enikeza lolo lwazi nakho kufinyelele ezingeni eliphezulu kakhulu, njengoba igagasi elikhulayo lokwaziswa okungelona iqiniso lidudula ukwethembela ezinkundleni zokuxhumana futhi nasezinjini zokusesha ukuqopha phansi. Inkinga inabashicileli kuzo zonke izinhlobo zokuqukethwe kunzima

I-PowerInbox: Ipulatifomu Yokuthumela Imiyalezo Ephelele Ngendlela Eyenziwe Ngayo, Ezenzakalelayo

Njengabakhangisi, siyazi ukuthi ukubandakanya izethameli ezifanele ngomyalezo ofanele ngaphezulu kwesiteshi esifanele kubalulekile, kepha futhi kunzima kakhulu. Njengoba kuneziteshi eziningi namapulatifomu — kusuka emithonjeni yezokuxhumana kuye kwabezindaba bendabuko — kunzima ukwazi ukuthi ungayitshala kuphi imizamo yakho. Futhi-ke, isikhathi yisisetshenziswa esilinganiselwe — kuhlale kunokuthile okufanele ukwenze (noma ongakwenza), kunesikhathi nabasebenzi ukukwenza. Abashicileli bedijithali bayayizwa le ngcindezi

Izinyathelo ezi-3 eziya kuSu Eliqinile Ledijithali Labashicileli leDrayivu Engagement & Revenue

Njengoba abathengi bethuthuke ngokuya ekusetshenzisweni kwezindaba eziku-inthanethi futhi benokuningi ongakhetha kukho okutholakalayo, abashicileli bokuphrinta babone ukwehla kwemali engenayo. Futhi kwabaningi, bekunzima ukujwayela isu ledijithali elisebenza empeleni. Ama-paywalls abe yinkinga enkulu, ahambisa ababhalisile kude nobuningi bokuqukethwe kwamahhala. Izikhangiso zokubonisa nokuqukethwe okuxhasiwe kusizile, kepha izinhlelo ezithengiswa ngqo zisebenza kanzima futhi zibiza kakhulu, okwenza zingafinyeleleki ngokuphelele