Amasu aphezulu we-3 Tech for Publishers ngo-2021

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I-PowerInbox: Ipulatifomu Yokuthumela Imiyalezo Ephelele Ngendlela Eyenziwe Ngayo, Ezenzakalelayo

Njengabakhangisi, siyazi ukuthi ukubandakanya izethameli ezifanele ngomyalezo ofanele ngaphezulu kwesiteshi esifanele kubalulekile, kepha futhi kunzima kakhulu. Njengoba kuneziteshi eziningi namapulatifomu — kusuka emithonjeni yezokuxhumana kuye kwabezindaba bendabuko — kunzima ukwazi ukuthi ungayitshala kuphi imizamo yakho. Futhi-ke, isikhathi yisisetshenziswa esilinganiselwe — kuhlale kunokuthile okufanele ukwenze (noma ongakwenza), kunesikhathi nabasebenzi ukukwenza. Abashicileli bedijithali bayayizwa le ngcindezi

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Njengoba abathengi bethuthuke ngokuya ekusetshenzisweni kwezindaba eziku-inthanethi futhi benokuningi ongakhetha kukho okutholakalayo, abashicileli bokuphrinta babone ukwehla kwemali engenayo. Futhi kwabaningi, bekunzima ukujwayela isu ledijithali elisebenza empeleni. Ama-paywalls abe yinkinga enkulu, ahambisa ababhalisile kude nobuningi bokuqukethwe kwamahhala. Izikhangiso zokubonisa nokuqukethwe okuxhasiwe kusizile, kepha izinhlelo ezithengiswa ngqo zisebenza kanzima futhi zibiza kakhulu, okwenza zingafinyeleleki ngokuphelele

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Ukwethulwa kwe-SameSite Upgrade yakwaGoogle kuChannel 80 ngoLwesibili, uFebruwari 4 kukhombisa esinye isipikili ebhokisini lamakhukhi wesiphequluli esivela eceleni. Ukulandela izithende zeFirefox neSafari, esevele zivimbele amakhukhi wenkampani yangaphandle ngokuzenzakalela, kanye nesixwayiso esivele sikhona se-Chrome, ukuthuthuka kweSameSite kuyaqhubeka kunciphise ukusetshenziswa kwamakhukhi wenkampani yangaphandle asebenzela ukukhomba kwezithameli. Umthelela Kubashicileli Ushintsho ngokusobala luzoba nomthelela kubathengisi bezobuchwepheshe bezikhangiso abathembele kubo

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Ezimweni zokumaketha zanamuhla, kuneziteshi eziningi zemidiya kunanini ngaphambili. Ngasohlangothini oluhle, lokho kusho amathuba amaningi wokukhipha umyalezo wakho. Ohlangothini olungezansi, kunomncintiswano omkhulu kunanini ngaphambili wokuthwebula ukunaka kwezilaleli. Ukwanda kwemidiya kusho izikhangiso eziningi, futhi lezo zikhangiso zingena kakhulu. Akusona nje isikhangiso sokuphrinta, ukuthengisa kwe-TV noma komsakazo. Yizikhangiso ezigcwele ezigcwele ezi-inthanethi ezikwenza ukuthi uthole u- “X” oyivelakancane ongazisusa