Izindlela Ezi-3 Zokumaketha Kwezinto Eziphilayo Kungakusiza Usebenzise Kakhulu Kusabelomali Sakho Ngo-2022

Izabelomali zokumaketha zehle zaba irekhodi eliphansi lika-6% wemali engenayo yenkampani ngo-2021, yehle isuka ku-11% ngo-2020. U-Gartner, The Annual CMO Spend Survey 2021 Njengoba okulindelwe kuphakeme kakhulu kunangaphambili, manje isikhathi sokuba abakhangisi basebenzise imali ngokugcwele futhi balule amadola. Njengoba izinkampani zabela izinsiza ezimbalwa ekukhangiseni—kodwa zisafuna imbuyiselo ephezulu ku-ROI—akumangazi ukuthi imali esetshenziswayo yokuthengisa ikhula kakhulu uma iqhathaniswa nezindleko zezikhangiso.