Ucwaningo: Uhlu Lwama-imeyili Lubaluleke Kakhulu Kubathengisi be-B2B

Abathengisi abaningi be-B2B bayazi ukuthi ukumakethwa kwe-imeyili kungaba ngamathuluzi wokukhiqiza ahola phambili kakhulu, ngocwaningo oluvela ku-Direct Marketing Association (DMA) olukhombisa i-ROI emaphakathi engu- $ 38 nge $ 1 ngayinye esetshenzisiwe. Kepha akungabazeki ukuthi ukusebenzisa umkhankaso we-imeyili ophumelelayo kungaba nezinselelo zawo. Ukuqonda kangcono izinselelo ababhekene nazo abathengisi, umhlinzeki we-imeyili wokumaketha i-imeyili uDelivra wahlangana ne-Ascend2 ukwenza ucwaningo phakathi kwalezi zilaleli. Imiphumela