I-CMO-on-the-Go: Bangasebenza Kanjani Abasebenza NgeGig Umnyango Wakho Wokumaketha

Isikhathi esiphakathi se-CMO singaphezu nje kweminyaka engu-4 — okufishane kakhulu ku-C-suite. Kungani? Ngengcindezi yokufinyelela imigomo yemali engenayo, ukutubeka sekuya ngokungenakugwemeka. Yilapho kusebenza khona umsebenzi we-gig. Ukuba yi-CMO-on-the-Go kuvumela Abakhangisi Abakhulu ukuthi bazibekele amasheduli abo futhi bathathe kuphela lokho abakwaziyo ukuthi bangakwazi ukubhekana nakho, okuholele ekusebenzeni kwekhwalithi ephezulu kanye nemiphumela engcono yomugqa waphansi. Noma kunjalo, izinkampani ziyaqhubeka nokwenza izinqumo ezibucayi zamasu