Amaphutha angu-7 Ozowenza Ekumaketheni Kokusebenza

Izabelomali ze-CMO ziyancipha, njengoba abathengisi belwa nokukhula kwezezimali, ngokusho kukaGartner. Ngokuhlolisiswa okukhulu ngokutshalwa kwemali kwabo kunanini ngaphambili, ama-CMO kufanele aqonde ukuthi yini okusebenzayo, okungasebenzi, nokuthi bangalisebenzisa kuphi idola labo elilandelayo ukuqhubeka nokwandisa umthelela wabo ebhizinisini. Faka iMarketing Performance Management (MPM). Kuyini Ukuphathwa Kokusebenza Kwezentengiso? I-MPM iyinhlanganisela yezinqubo, ubuchwepheshe, nezenzo ezisetshenziswa yizinhlangano zokumaketha ukuhlela imisebenzi yokuthengisa,