Ukukhangisa OkuqukethweSesha MarketingI-Social Media & Influencer Marketing

Ubunikazi be-Google Buyekiwe, Kodwa i-rel=”author” Ayilimazi

I-Google Authorship kwakuyisici esasivumela u-Google ukuthi akhombe umbhali wokuqukethwe futhi aveze igama lakhe nesithombe sephrofayela eceleni kokuqukethwe emakhasini emiphumela yenjini yokusesha (I-SERP). Iphinde yafakwa njengesici esiqondile sezinga sokuqukethwe.

rel="umbhali" ku-SERP

Ubunikazi buqokwe ngokwengeza umlobi rel = "umbhali" umaka kokuqukethwe, okukuxhumanise nokombhali Google iphrofayili. I-Google+ yethulwa ngo-2011 njengesimbangi ku-Facebook. Nokho, ayizange izuze izinga elifanayo lokuthandwa.

I-Google Authorship yayekwa ngo-Agasti 2014 ngenxa yezizathu ezimbalwa:

  • Ukutholwa okuphansi: Iphesenti elincane kuphela lamawebhusayithi nababhali abasebenzise i-Google Authorship.
  • Umthelela okhawulelwe: I-Google ithole ukuthi ubuBhali be-Google bube nomthelela omncane kumazinga okuchofoza.
  • Gxila kwezinye izici: I-Google ibigxile kwezinye izici, njenge amazwibela afakiwe futhi amazwibela acebile, ezibonwe njengezibaluleke kakhulu ekuthuthukiseni ikhwalithi yemiphumela yosesho.

Ngo-2018, i-Google yamemezela ukuthi izovala inguqulo yabathengi ye-Google+. Inguqulo yebhizinisi ye-Google+, ebizwa ngokuthi i-Currents, yayekwa ngo-February 10, 2022. Nakuba ubunikazi be-Google abusasekelwa, umlobi rel = "umbhali" umaki usengasetshenziselwa ukuxhumanisa okuqukethwe kuwebhusayithi yombhali noma iphrofayela yenkundla yezokuxhumana.

umlobi rel = "umbhali"

The rel="author" Isibaluli yisibaluli semakhaphu se-HTML esingase sisetshenziselwe ukusungula ubunikazi futhi sibonise umbhali wangempela wocezu lokuqukethwe kuwebhu. Ngokuyinhloko isetshenziswa kumongo wokuthunyelwe kwebhulogi, izindatshana, noma okunye okuqukethwe okubhaliwe.

The rel="author" isibaluli ngokuvamile sihlotshaniswa ne- a (ihange) element, ngokuvamile esetshenziselwa ukuxhumanisa. Isetshenziselwa ukuxhuma igama lombhali kuphrofayela yakhe yombhali noma ikhasi le-bio kuwebhusayithi efanayo noma iwebhusayithi ehlukile.

Ngokusebenzisa rel="author"

, abanikazi bewebhusayithi banganikeza inkomba ecacile ezinjinini zokusesha mayelana nombhali oyinhloko wocezu lokuqukethwe. Lokhu kusiza izinjini zokusesha ziqonde futhi zithi okuqukethwe kumbhali olungile. Izinjini zokusesha zingasebenzisa lolu lwazi ngezindlela ezahlukene, njengokubonisa ulwazi lombhali emiphumeleni yosesho noma ukufakazela isithunzi negunya lombhali uma zikala imiphumela yosesho.

Lapho izinjini zokusesha zihlangana ne rel="author" Isibaluli, bangalandela isixhumanisi esinikeziwe futhi baqoqe ulwazi olwengeziwe mayelana nombhali kuphrofayela exhunyiwe yombhali noma ikhasi le-bio. Lolu lwazi lungasetshenziswa ukusungula ukwethembeka nobungoti bombhali.

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    <p>Written by: <a href="https://martech.zone/author/douglaskarr/" rel="author">Douglas Karr</a></p>
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Kubalulekile ukuthi wazi ukuthi rel="author" Isici sesinciphile eminyakeni yamuva nje. Nokho, ukunikeza ulwazi olucacile lobuqambi kusengaba nezinzuzo ezingaqondile, njengokuthuthukisa ukubonakala nokwethembeka kokuqukethwe.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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