Izakhi Eziyinhloko ezi-3 Eziphezulu Zokukhunjulwa Nge-B2B Blogging
Ekulungiseleleni i- Ukumaketha Profs Business to Business Conference eChicago, nginqume ukunciphisa amaslayidi wami wesethulo abe ubuncane obungenalutho. Izethulo ezinamathani wamaphoyinti ezinhlamvu yilezi I-IMHO, ezesabekayo nezivakashi akuvamile zikhumbule noma yiluphi ulwazi olwethulwe.
Esikhundleni salokho, ngifuna ukukhetha amagama amathathu okufanele anamathele emakhanda abakhangisi uma kuziwa B2B ukubhuloga. Futhi, ngifuna ukufaka ukubonwa okuqinile ukuze abantu bakhumbule umlayezo.
Umqondo Wobuholi
Ngakhetha isithombe se Seth Godin. Abantu bayamhlonipha uSeth ngoba ungumholi ocabangayo ezimbonini zezokukhangisa nezokukhangisa. USeth ubhukuda ngokumelene nesikhathi samanje futhi unesipho sokukhomba ngokusobala ukwehluleka kwesimo se-quo. Usenza sicabange. Wonke umuntu uyamhlonipha umholi wokucabanga futhi nokwaziwa njengoyedwa kuvelele ebhizinisini lakho. Ibhulogi iyindlela efanelekile yokwaziwa njengomholi wokucabanga.
Voice
Abantu abakuthandi ukufunda amagama ekhasini, bathanda ukuzwa izwi lomuntu. Case iphuzu, lokhu okubonwayo okuncane kwe- UJonathan Schwartz, I-Blogger ne-CEO yeSun Microsystems vs. USamuel J. Palmisano, Usihlalo weBhodi, i-IBM - ebheka inani lamakhasi ezixhumanisi eziya kumasayithi abo.
Empeleni bengingazi ukuthi ngubani uSihlalo weBhodi le-IBM ngenkathi ngiphenya ngalokhu.
Fear
Igama lokugcina wukwesaba. Yilokho okuvimba amabhizinisi amaningi ekutholeni ibhulogi futhi asebenze. Ukwesaba ukulahlekelwa wuphawu lomkhiqizo, ukwesaba ukuphawula okungalungile, ukwesaba abantu ukukhomba iminwe yabo nokuhleka, ukwesaba ukukhuluma iqiniso. Ezinye zezibalo zikhomba ukuthi ukwesaba kulonakalisa kanjani ikhono lemikhiqizo ethile yokuheha ukufundwa nokunakwa. Ezinye zezibalo zikhomba izinkampani ezinqobe ukwesaba kwazo futhi zikubeka konke lokho ukuze abantu bakugaye… futhi bayawina ngenxa yalokho.
Ukwesaba akukaze kube isu. Omunye wake wangitshela ukuthi awusoze wagijima ngejubane uma uhlala ubheka emuva kwakho. Izinkampani eziningi kakhulu aziphephile futhi zesaba okungaziwa. Okuxakayo ukuthi ukwesaba kwabo okukhulu kungenzeka kugcwaliseke ngoba abakunqobanga.