Izakhi Eziyinhloko ezi-3 Eziphezulu Zokukhunjulwa Nge-B2B Blogging

b2b ukubhuloga

Ekulungiseleleni i- Ukumaketha Profs Business to Business Conference eChicago, nginqume ukunciphisa amaslayidi wami wesethulo abe ubuncane obungenalutho. Izethulo ezinamathani wamaphoyinti ezinhlamvu yilezi IMHO, ezesabekayo nezivakashi akuvamile zikhumbule noma yiluphi ulwazi olwethulwe.

Esikhundleni salokho, ngifuna ukukhetha amagama amathathu okufanele anamathele emakhanda abakhangisi uma kuziwa B2B ukubhuloga. Futhi, ngifuna ukufaka ukubonwa okuqinile ukuze abantu bakhumbule umlayezo.

Umqondo Wobuholi

Umqondo Wobuholi

Ngakhetha isithombe se Seth Godin. Abantu bayamhlonipha uSeth ngoba ungumholi ocabangayo ezimbonini zezokukhangisa nezokukhangisa. USeth ubhukuda ngokumelene nesikhathi samanje futhi unesipho sokukhomba ngokusobala ukwehluleka kwesimo se-quo. Usenza sicabange. Wonke umuntu uthokozela umholi wokucabanga futhi nokwaziwa njengoyedwa kuvelele ebhizinisini lakho. Ibhulogi iyindlela efanelekile yokwaziwa njengomholi wokucabanga.

Voice

Voice

Abantu abakuthandi ukufunda amagama ekhasini, bathanda ukuzwa izwi lomuntu. Case iphuzu, lokhu okubonwayo okuncane kwe- UJonathan Schwartz, I-Blogger ne-CEO yeSun Microsystems vs. USamuel J. Palmisano, Usihlalo weBhodi, i-IBM - ebheka inani lamakhasi ezixhumanisi eziya kumasayithi abo.

Empeleni bengingazi ukuthi ngubani uSihlalo weBhodi le-IBM ngenkathi ngiphenya ngalokhu.

Fear

Fear

Igama lokugcina wukwesaba. Yilokho okuvimba amabhizinisi amaningi ekutholeni ibhulogi futhi asebenze. Ukwesaba ukulahlekelwa wuphawu lomkhiqizo, ukwesaba ukuphawula okungalungile, ukwesaba abantu ukukhomba iminwe yabo nokuhleka, ukwesaba ukukhuluma iqiniso. Ezinye zezibalo zikhomba ukuthi ukwesaba kulonakalisa kanjani ikhono lemikhiqizo ethile yokuheha ukufundwa nokunakwa. Ezinye zezibalo zikhomba izinkampani ezinqobe ukwesaba kwazo futhi zikubeka konke lapho ukuze abantu bagaye… futhi bayawina ngenxa yalokho.

Ukwesaba akukaze kube isu. Omunye wake wangitshela ukuthi awusoze wagijima ngejubane uma uhlala ubheka emuva kwakho. Izinkampani eziningi kakhulu aziphephile futhi zesaba okungaziwa. Okuxakayo ukuthi ukwesaba kwabo okukhulu kungenzeka kugcwaliseke ngoba abakunqobanga.

4 Amazwana

  1. 1

    UDoug,
    Zonke izinto ezintathu ozibalile beziyizihloko zengxoxo enkampanini yami. Into ehlekisayo ukuthi iphuzu 1 no-2 izingxoxo ezilula. Wonke umuntu uvame ukuba ekhasini elilodwa futhi ubamukela njengeqiniso. Iphoyinti lesi-3, noma kunjalo, kube yinkinga yokuphinda yenziwe kabusha isikhathi eside. Abantu kubonakala sengathi bayayithola noma abayitholi. Angikwazi ukukutshela ukuthi kukhulunywa kangaki ngendaba yamazwana amabi njengesizathu sokungenzi uhlobo oluthile lokuxhumana. Ize yafika ngisho nasekwesabeni ukuthi umuntu esincintisana naye angasilimaza ngokuthumela amanga * ukububula *. Umzabalazo uyaqhubeka.

    Jeff

    • 2

      UJeff,

      The good news is that there’s no set rule on monitoring comments on a b2b business blog. It’s as simple as instituting a ‘nice rule’ where all comments are moderated and mean comments are ignored or replied to personally. I have over 3,000 comments on my blog and have only had to write 2 people back and tell them I wouldn’t post their comment.

      Just be sure to let people know up front – this is a business blog to open communication to your customers and find solutions – not an open forum to bash the company. As well, if these are upset customers, the opportunity to write them back personally and help them vent may turn them around!

      Moderation is a great feature of virtually every blogging platform. With a B2B blog, I’d insist on it!

      Ironically, the issue with negativity in business is that people don’t see businesses as ‘people’. Rarely would someone talk to a person the way they’d write a business. I’m speaking from experience… I’ll slam a business when I fill in their ‘contact us’ form, but when I get on the phone with them I know it’s usually not the person’s fault at the other end and I tone it down.

      Ukuba nebhulogi kunikeza amakhasimende umuntu azobona futhi azi - kunciphisa ubungozi bawo ukuqala impi online.

      Ngikufisela inhlanhla!
      Doug

  2. 3

    UDoug,
    Ngiyabonga ngempendulo. Uletha iphuzu elihle. Ngijwayele ukubhalisela isikole "samazwana angahlolwanga" ezinkundleni zokuxhumana. Ngizwa nje ukuthi kunikeza umqondo othile wokunika amandla umfundi / umthengi wocezu lwezindaba. Lokhu, ngokungangabazeki, kunomthelela kolunye uvalo ngaphakathi kwenkampani yami. Mhlawumbe kufanele ngithambise indlela yami kancane.

    Jeff

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